TikTok is not only known as an entertainment social networking platform loved by young people but is also exploited by businesses for advertising and sales. Businesses need to pay attention to the size of videos running TikTok ads to create unique, attractive ads that attract many viewers. In the article below, Optimal Agency experts will share useful information about this issue!
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Regulations on TikTok advertising video formats
These are the rules established by TikTok to ensure that promotional videos created on this platform have the best quality and highest efficiency.
Regarding video size, TikTok requires videos to have an aspect ratio of 9:16 to ensure the video will display best on mobile devices.
As for video format, advertising videos on TikTok need to be uploaded in MP4 or MOV format. This helps ensure compatibility and good performance across the platform.
The minimum resolution for promotional videos on TikTok is at least 720p to ensure the videos have good display quality on devices.
The maximum duration for a promotional video on TikTok is 60 seconds. However, shorter videos are often better at attracting viewers’ attention.
To create a professional video ad on TikTok, you need to know how to combine elements: sound, text, images attractive effects,…
>>>Learn more: How to post restricted products on TikTok Shop
Standard video size running TikTok ads
The success of a Tiktok Ads campaign depends on the size of the advertising video. TikTok has created a specific set of size rules to ensure that promotional videos on this platform can be displayed in the best way.
Based on TikTok’s regulations, the standard video size running TikTok ads on this platform is a 9:16 ratio, suitable for the display ratio on mobile phones. When advertising videos on Tiktok use this site, they will display the best quality on mobile devices and touch screens.
If the TikTok advertising video size is not standard, it will result in the video not being fully displayed, cropped, or stretched to fit this 9:16 ratio. This reduces video quality and affects the effectiveness of ads.
Besides the 9:16 video size ratio, TikTok also supports other ratios such as 1:1 and 16:9. However, to ensure the best ad quality on TikTok, you should use the 9:16 size for your promotional videos.
In terms of resolution, the recommended resolution is 720x1280px, 640 x 640px or 1280x720px. File types supported in promotional videos are .MP4, MOV, MPEG, .3GP or. GIF. File size less than 500MB. The length of the brand name ranges from 2 to 20 characters, and the ad description is limited to 100 characters. Videos must have background music and sound to attract target customers.
Popular types of video ad sizes on Tiktok
For video sizes running TikTok ads, it is divided based on the following factors:
Type of Advertising
With this classification, TikTok ads include two common types: standard ads and news feed ads. Each type of advertisement will have different TikTok video size standards. Detail:
Standard advertising
Aspect ratio: 9:16, 1:1, 16:9.
Video size: 540×960px, 640×640px, 720×1280px and 1280×720px
Maximum duration: 5 – 15 seconds.
TikTok video capacity: 500MB.
Video format: MP4, MOV, MPEG, 3GP, AVI.
News feed advertising
Aspect ratio: 1:1, 9:16.
Video size: 720 x 1280 pixels
Maximum duration: 60 seconds.
TikTok video capacity: 500MB.
Video format: MP4, MOV, AVI and GIF
Format of the video
Unlike the above classification method, this method will provide advertisers with 3 choices for the format of advertising videos on Tiktok as follows:
9:16 vertical format
This is the most popular format used for many TikTok videos. Because when used, it allows advertisers to create professional, attractive, and attractive videos. The standard size of vertical videos on TikTok is 1080 x 1920 pixels, and the minimum resolution is 720p. Correct application of this size will result in high-quality advertising videos displayed clearly on mobile phone screens.
The special feature of this format is that it gives users a large space to express content. Allows them to take advantage of the entire space to create attractive, engaging promotional videos. Based on this size, advertisers can freely create unique videos to tell brand stories or promote more attractive products and services.
By using this format in promotional videos, you can create quality videos to reach and attract the attention of target customers.
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16:9 landscape format
Although not as popular and used as the vertical format, it is still used by some creators and advertisers to create unique, professional videos to attract the attention of target customers. However, this horizontal format is often used in regular videos rather than advertising.
If you want to create a promotional video or to share on TikTok using this format, make sure the standard size is 1920 x 1080 pixels, and the minimum resolution is 720p to ensure the best video quality.
1:1 square format
In addition to a vertical and horizontal format, a square format is also supported and many people use it on Tiktok. The outstanding feature of this format is that it allows the creation of videos that stand out and attract the attention of target customers when the entire content can be displayed on the mobile screen.
In particular, this format is also suitable for product and brand advertising campaigns on TikTok to help increase the interaction and virality of videos. However, the limitation of the 1:1 square format is that it is not suitable for video content whose length is greater than its width, and difficult to create beautiful, professional videos.
How to create attractive Tiktok advertising videos
After understanding the standard video size running TikTok ads, apply it to create quality advertising videos. Below are Optimal’s suggestions on how to create the most unique and attractive video ads on Tiktok:
You can use vertical or square videos for ads on TikTok. However, you should prioritize the vertical format to ensure the ad resembles the original video. All video content must conform to recommended ad parameters.
Please note that the length of promotional videos on TikTok should be between 9 and 15 seconds. Use only high-resolution images or videos for ads.
Use thumbnail images that attract and impress viewers in promotional videos.
Place important content and images in the middle of the ad because the information is displayed at the end of the video. Don’t forget to add a call to action (CTA) and brand name.
Add clips and background music to your TikTok ads. Use popular music, effects, and other video creation tools available on TikTok.
Create captions that are concise and informative so viewers get the gist of the video even if they don’t watch the entire video.
Incorporate user-generated content into advertising campaigns on TikTok for the highest viral potential. TikTok always recommends authentic and trending videos for advertising.
Understanding and using the correct video size running TikTok ads will help your video be fully displayed and increase the professionalism of the content. If you want your promotional video to attract many viewers and reach many target customers, please apply the size we shared above!
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Frequently asked questions
The size for popular advertising videos on TikTok is 1080×1920 pixels. This size is suitable for the screen of most mobile devices. Videos created from Tiktok use this frame size but you can use Tiktok’s Smart Optimizer. Or an online video editor to adjust the size.
According to TikTok, you should keep the length of your advertising video between 9 – 15 seconds. Or you can make them up to 60 seconds long if needed. If you want to attract more viewer interest, ensure to create an impression and attraction in the first 3 – 10 seconds. At the same time, the main message or promotional content about the product or service needs to be highlighted within the first 3 seconds to enhance the advertising effect.
