Websites play a crucial role and are decisive in the development of a business. Because they are where companies introduce and promote their products, services, and brand. When designing a website, many businesses often hesitate because they do not know what to do and what to prepare in order to optimize and ensure smooth operation of the website. In the following article, Optimal Agency will share with you things to pay attention to when developing a website.
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What is developing a website?
Also known as web care, this is the phase after designing a website. It is the most basic requirement when owning a website, especially when designing a new web to ensure it operates stably and effectively. A website developer is someone knowledgeable about websites, proficient in programming languages to improve website quality, and provides the best experiences for users.
Why it is necessary to develop a website?
In the digital technology era, with the growth of e-commerce, using websites for selling has become increasingly popular and necessary for businesses because:
A website acts like the face of a company and is a cost-effective advertising method with the highest efficiency. If you want to promote your brand and introduce products to target customers, using a website is the best choice.
Owning and developing a website allows you to advertise various products and services to increase sales and profits for your business.
One of the prominent features of using a website for sales is that you can provide online consultations to customers about products. Without spending time and effort traveling, you can easily finalize orders from customers.
Furthermore, designing and developing a website provides businesses the ability to reach a vast potential customer base and maximizes business efficiency.
Things to pay attention to when developing a website
For businesses that design and develop their websites, it’s essential to prepare and focus on investing in foundational elements for a standard website from the start. The important factors that create a complete, high-quality website that you should pay attention to include:
Goals
Before designing and developing a website, you need to set specific goals, such as whether you want an online business website or a product introduction site. Or simply an introduction to your company. Each different goal will affect the layout in the website design.
Domain
Also known as the domain name, this is considered the address of the website and is a crucial factor in building a website. Choose a domain name that is short and easy to remember for users. Short domain names help them quickly remember from the first time. Domain suffixes like .com, .vn, or .com.vn,… are usually preferred and used frequently.
Hosting
This is where all the information, images, and documents of the website are stored on the Internet. Overview a website and determine how much storage capacity you plan to use. This is important as you may encounter storage issues, especially with images and videos on the website during operation.
Therefore, determining the storage capacity beforehand is necessary. When choosing hosting, you need to consider issues such as storage capacity, bandwidth usage, the number of domains that can be used, the number of emails, etc.
Header
This is the top part of the web page and is usually displayed on all subpages. This section often includes the logo, hotline, language selection, sign-up/login, navigation menu, search, shopping cart, etc. However, some pages may not have a header designed for specific purposes like landing pages which focus users on the main goal of conversion (filling out forms, placing orders,…).
Tech
You can use platforms like HTML5, CSS3, PHP to design your company’s website. Each tool has its own advantages and disadvantages. Currently, responsive design oriented towards HTML5 and CSS3 platforms is gaining dominance.
Layout & Color
This is one of the things to keep in mind when developing a website. The colors and layout of the website will greatly influence the first impression of customers about your website design. Therefore, arrange the layout neatly, scientifically, and professionally. Also, pay attention to colors that match each business sector.
Site map
A site map is a diagram of a website that contains all the URLs of a website. The importance of a sitemap is to guide search engines to efficiently gather information from the website. It also updates changes on your website such as adding a new page or changing the current website. Sitemaps play a crucial role in SEO on Google. You should design your web according to a simple, clear diagram to optimize SEO.
Content
Once you have identified the target audience for your website design, develop high-quality, valuable content for users. A reputable and professional website needs quality content with detailed, valuable information and appropriate keywords. This increases visitor numbers and enhances the website’s ranking on search engines. Content can include articles, videos, and images or maybe a small tip about Tips for writing ad titles to increase click-through rates.
Advertising
Many web administrators utilize their sites to advertise their own products or those of partners. This can be beneficial as it can promote products, services, and brands while increasing revenue. However, too much advertising can reduce page load speeds and annoy users, which could decrease the site’s ranking on Google. This is one of the things to consider when developing a website.
Easy navigation
Website developers should make it easy for users to navigate to different pages. Avoid designing navigation bars that are too small, too tiny, or too hard to see. These can hinder user experience on the website. This is very important for e-commerce website designs. If there are many products or services and the website design is not suitable, users may feel bored and not want to explore other products.
Page load speed
When accessing a website, users always want to see the necessary information quickly. If your website’s page load speed is too slow, causing them to wait too long, they will leave the page and find another website. Therefore, when designing and developing a website, you need to pay attention to the page load speed. The best page load time is within 3 seconds.
Display well on mobile
Most users browse the web and watch videos using mobile devices. So, when designing and developing a website, ensure your site supports well on mobile devices. Furthermore, major search engines like Google prioritize displaying mobile-optimized web pages when users perform search queries.
Update new information
By updating new, attractive, and valuable content, you will attract new customers and retain previous ones. Regularly provide useful knowledge about your products. This allows customers to learn more about the features and benefits of your products. This also presents an opportunity for businesses to sell more and increase sales volume.
Optimize for search engines
One of the key considerations when developing a website is to optimize it for search engines, especially Google. This will help your website appear at the top of Google’s search results page, allowing you to reach and be known by more customers.
Compatibility with all browsers
Not only should the website be optimized for search engines, but the design should also be compatible with all modern browsers like Google Chrome, Firefox, Mozilla, Safari,…
Call-to-Action buttons
Create eye-catching call-to-action buttons with expressive colors and sizes, and place them in appropriate locations.
Social media integration
Sharing your website on social media platforms like Facebook, YouTube, Instagram, Twitter,…, helps quickly and powerfully transmit messages and images about your business to users.
Add extensions
You should add utilities like contact buttons, Zalo messaging, Messenger, phone messaging, email sending,… This increases interaction and connectivity between businesses. This enhances customer service and increases the ability to close orders and boost sales volume.
Privacy policy
If you want to collect information from visitors to your website, make them feel safe by securing their information maximally. This is particularly important when they register contact details or credit card numbers on the website.
Footer
Although not a core element of the website, if your site has an attractively designed footer, it will make an impression. It also provides additional contact information for visitors about your business.
These are things to pay attention to when developing a website. Hopefully, you can apply this knowledge to design, operate, and develop your website further, helping to maximize business efficiency.
Please see more:
- How to increase website traffic to your business?
- Top 10 website ranking criteria on Google you need to know
- 10 How to get a free Google Ads Voucher in 2024
FAQ
Although the field of web development includes many concepts and technologies that you should familiarize yourself with, the three main components you should start with are HTML, CSS, and JavaScript. Starting strong with these basic principles will make everything else much easier to understand.
To minimize the situation where visitors leave the website soon after arriving, you need to ensure that the information is fully updated. Design an intuitive, vibrant, and professional interface with many images and unique effects. Don’t forget to arrange the website layout and colors harmoniously. Develop quality content that provides significant value to customers. Improve page load speed, optimize the website on mobile devices, and always update new information on the web,…
