Beauty is an essential need for women. Many businesses and cosmetic companies have sought to promote their brands and products on multiple platforms. TikTok is an advertising channel chosen by many cosmetic businesses. When advertising and selling cosmetics on TikTok, you need to comply with certain requirements. And, you need to have a stable and quality TikTok cosmetic advertising account. Tiktok account for cosmetics advertising from Optimal Agency is the optimal solution to help you prevent risks.
Besides, Optimal also rents TikTok Ads accounts for fashion. If you need to rent an account to run ads, you can contact us to use the service. We will provide preferential prices for you.
Is cosmetic advertising on TikTok really effective?
TikTok is growing with widespread influence, especially in the Southeast Asian market. Besides entertaining videos and knowledge sharing, most of the content is about promoting and selling products, especially cosmetics. This shows that businesses have stepped up advertising activities on TikTok to reach many potential customers.
The majority of users on TikTok are between the ages of 18 and 35. They are the majority target customer group of cosmetic and beauty care brands. The proportion of women playing and filming TikTok accounts for 3/4 of the total, and everyone needs beauty products. Therefore, TikTok is a gold mine for cosmetic companies to promote their brands and products.
Some of the best-selling and hottest cosmetics on TikTok include lipstick, perfume, cleanser, powder, cologne, nail polish, makeup remover, acne cream,…
Compared to other channels, cosmetic advertising on TikTok has many outstanding advantages. When you are free to create diverse and viral advertising content with a TikTok cosmetic advertising account. TikTok gives you many options for advertising formats that suit your budget: In-feeds, Hashtag Challenge, Brand Take Over.
Because the TikTok platform has strong Viral capabilities, when you advertise a product, the number of followers increases. This will be an opportunity for your business to expand its business scope and connect many advertising platforms together.
Restrictions on advertising and selling cosmetics on TikTok
Most products sold on TikTok are usually linked to TikTok Shop. However, cosmetics are on the list of restricted products. Therefore, if you want to advertise and sell cosmetics on TikTok Shop, you need to go through the regulatory approval process.
When you post beauty products for sale, you need to ensure that product details are described and labeled appropriately. You may be required to submit documents showing that the product is safe for customers and complies with relevant laws and regulations. This includes product declaration form, function, ingredients, name and country of origin, expiration date,…
Besides, your TikTok cosmetics advertising account must fully comply with policies and community standards, including active landing page, ads displaying full information and consistency, targeted advertising language, quality editorial content,…
In case you do not have much experience in running ads on Tiktok, or you need support and a backup account source for risks such as account blocking,… the optimal solution is to get a quality TikTok advertising account for cosmetics. Dedicated support from TikTok Ads experts helps advertising campaigns achieve the best results. However, you need to choose a reputable and professional account provider and rental unit.
Where to Tiktok account for cosmetics advertising
Introducing Optimal Agency
We are a senior agency authorized by TikTok in Vietnam with many years of experience in providing diverse and quality Ads resources. Optimal is the leading unit in renting TikTok Ads accounts to run cosmetics at the best price, with many incentives and support
Our team of experienced experts, knowledgeable about algorithms, supports all languages. Our services have expanded to many countries around the world. Over the years, Optimal’s personnel have helped many businesses deploy comprehensive advertising campaigns on multiple platforms, including TikTok.
Coming to us, you will be consulted, supported enthusiastically, and truly satisfied when experiencing the services. Scientific, professional working process with simple procedures and strict compliance with signed contracts.
Benefits of renting an Ads Tiktok account to run cosmetics from Optimal
- At Optimal Agency, you will be given an effective TikTok account to advertise cosmetics with high trust. No-Limit account guarantee for camps approval, and spend money strongly, ads approved quickly, and bids are optimized.
- Deploy campaigns in many advertising formats with Agency accounts in all countries where TikTok operates. You will be accompanied and supported by Optimal experts anytime, anywhere during the service.
- Not only do you get a quality account to run ads, but the account rental fee we offer to customers is the cheapest on the market, at only 0.5%.
- Many promotional vouchers, attractive offers, and dedicated support from leading TikTok Ads experts, black hat cloaking, advertising optimization, free setup, and 10 days of support for running advertising campaigns, sending daily reports, …
- Optimal also rents Livestream TikTok Ads accounts at good prices.
If you want to know more about Optimal Agency’s services, as well as receive a quote for renting the best TikTok cosmetic advertising account, don’t hesitate to pick up the phone and contact us via hotline: 0819004282 today!
Effective cosmetic advertising on Tiktok
Not only do you need a quality, stable TikTok Ads account to run cosmetics with high trust. You need to comply with TikTok’s advertising policy and have specialized Ads running techniques.
Create a neat and professional TikTok channel profile
The profile is the first thing users see and creates a very important first impression. It is also the factor that helps you advertise your cosmetic brand to customers. Therefore, to effectively advertise cosmetics on TikTok, the Profile needs to be filled with complete information. Including: Avatar, description, Social link keywords, placing navigation links to other platforms,…
Choose the right type of cosmetics to sell on TikTok
You need to carefully choose the products to sell on TikTok for effective advertising and sales. Through detailed market research, identify target customers and purchasing behavior. Besides, analyze competitors to find ideas for the product, refer to and find out detailed information about the types of cosmetics advertised.\
Identify target customers
To find potential customers, you need to care about: who is your audience and what are they interested in? The target customers of cosmetic products are usually women aged 18-35 who love beauty. At the same time, learn about interests, consumer behavior and choose cosmetic brands. In addition, use Hashtags to explore content suitable for target customers.
Conduct sales Landing page
When advertising cosmetics on TikTok, it is necessary to implement the following 2 main types of Landing pages:
Website Landing Page: With an attractive interface, product information is clearly described with images and simple, easy-to-use purchasing operations.
Implement E-commerce Landing Page to classify specific product categories. Thereby helping to increase the conversion rate of potential customers.
Besides, when conducting Landing page, it is necessary to focus on directing customers to take specific actions. Combined with the brand commitment about warranty to create trust with customers,…
Through the Landing page, you can also run GG ads, you can refer to the Google Ads advertising account rental service to bring more effective sales.
Make trendy sales videos on TikTok
Before making a sales video on TikTok, you need to update the latest trends. Build ideas, messages, and scripts with high Viral potential for the product. Finally, deploy attractive and engaging sales advertising content that follows the Trend.
Don’t forget to add captions and hashtags for cosmetic advertising videos after completing video production. Make sure the caption is impressive, attractive and conveys full information. Also, attach relevant hashtags for more effective transmission.
Share multi-channel advertising
After completing a professional sales video, create an advertising campaign with a TikTok account advertising cosmetics. During the implementation process, you need to carefully research user behavior, target the right way, and track the results. Combined with appropriate budget allocation, optimize effective campaigns.
To advertise cosmetics to achieve the best results, you need to connect with other social networks to reach more customers. Some popular social networks where you should distribute ads are: Facebook, Instagram, Zalo, Youtube,…
Frequently asked questions
You should not use advertising images to remove acne, blackheads or wrinkles immediately. In the same video scene, you should not use excessive photo editing effects, even if the advertising content has a recommendation. TikTok may assume that these cosmetic ads deceive users.
In the advertising content, you should not use the words “treatment”, or “cure” when talking about the uses of cosmetics. You can only advertise if you add the word “support” before the above words. Besides, you should specify the time of use where the product is most effective.
Only a few products can apply the Before/After comparison form when advertising products: skin whitening, eyelash care, sunscreen, hair growth, underarm odor reduction,… Please pay attention to this matter when implementing campaigns with TikTok accounts advertising cosmetics.
At the same time, you should add the sentence: “The results of each person’s use may vary depending on the body, skin type, sensitivity, age”.
Regarding the campaign budget, you should set a realistic target budget for the campaigns. Make sure the budget for the advertising group must have a minimum value of 50 times the target CPA. Do not set the budget too low because the measurement of effectiveness will not be accurate.
If you want to optimize campaign performance, you should apply the same optimization goal across ad groups. In a campaign, you should start with 3-5 separate ad groups and then expand.
When implementing a budget optimization campaign, limit turning on and off individual ad groups. Before adjusting, wait at least 1 day and ensure there are 50 conversions. Control each adjustment within 30% of the current daily budget.
