Tips for choosing a niche to build a million-view TikTok channel

Are you looking to grow your TikTok channel to attract millions of views? Whether you are new to this platform or have experience, in today’s article Optimal Agency will share tips for choosing a niche to build a million-view TikTok channel, build a successful personal brand, and attract the right target audience. Do not miss it!

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Is it difficult to build a TikTok channel?

Building a TikTok channel requires a complex process, from defining goals, and shaping content, to creating videos and optimizing the channel to attract viewers’ attention. This requires an investment not only in time and effort but also in creativity.

On TikTok, there are countless ways to create creative content and engage viewers, from dancing, lip-syncing, and comedy, to reviewing products or sharing knowledge. However, the most important point to attract viewers is to create unique, new, and highly entertaining videos. Only then can you stand out on this platform and attract the attention of the TikTok community.

Tips for choosing a niche to build a million-view TikTok channel

To build a million-view Tiktok channel, you can refer to the tips that Optimal shares specifically as follows:

Tips for choosing a niche to build a million-view TikTok channel

Choose a topic for the channel

To develop a successful TikTok channel, choosing a topic that suits your interests, abilities, and knowledge is important. However, it’s not just about the topic you’re interested in, it’s also necessary to consider whether the topic has appeal and growth potential on TikTok. This helps ensure that your channel can differentiate itself and capture the attention of your target audience.

Capture your opponents

Analyzing your competitors plays an important role in learning from their experiences, finding differences, and building a suitable growth strategy for your TikTok channel. Through this, you can grasp trends, create content, and interact with viewers effectively. This is considered the key to achieving success on the TikTok platform.

Leveraging hashtags related to your channel’s topic will help your videos be discovered by more people on TikTok. Not only use the main hashtag, but you should also add niche hashtags to expand your reach to a more diverse audience.

Choose a time to post

Try posting videos at different times of the day to analyze and determine the times when your videos attract the most viewers. Finding these golden hour to post on TikTok will help you optimize your video posting and attract your target audience. It’s important to remember that good broadcast times can change over time, so you need to constantly monitor and adjust your video posting strategy to ensure maximum effectiveness.

Always respond to audience comments

Engaging with users on posts is an important part of building an effective TikTok channel. To show interest, you can use actions like dropping hearts, replying to comments, and creating entertaining replies to attract viewers’ attention.

Use tools to edit videos and manage channels

Taking advantage of video editing tools will help you cut and edit videos, and add effects and background music more easily. Tools to support TikTok video making such as CapCut, InShot, Adobe Premiere Rush,… are options worth considering to create quality and creative videos on this platform.

Set long-term goals for Tiktok channel

The first and most important step in building a successful TikTok channel is to define clear goals. This goal will guide your content strategy, how to engage your audience, and how to measure your channel’s effectiveness. Here are some goals you can set for your TikTok channel:

  • Increase the number of followers.
  • Increase video views.
  • Attract potential customers.
  • Brand promotion.
  • Earn money.

Once you’ve identified your goals, set specific and measurable metrics to track progress and adjust your strategy as needed. Here are some examples of specific goals for TikTok channels:

  • Increase followers to 10,000 within 3 months.
  • Achieve 10,000 video views for each video posted.
  • Increase conversion rate from video viewers to potential customers to 2%, 3%,…
  • Increase sales revenue by 10% thanks to TikTok channel.

Analyze audience types

Audience segmentation is an important part of building a TikTok channel to create effective content. By understanding your audience’s interests, needs, gender, and behavior, you can create relevant content that attracts and retains your target audience. Here are some examples:

If your target is young people, you can create short, fun, entertaining videos while keeping up with new trends.

If you want to target office workers, focus on creating short, concise videos that provide useful information about work and life.

For nursing mothers, videos teaching how to cook, take care of children, and share experiences will be suitable options to attract their interest.

Increase recognition through channel images and logos

Choose a channel name that is short, easy to remember, and related to the topic you want to cover. Use popular keywords to increase your chances of appearing in search results, and avoid using special characters or names that are too long and difficult to remember. Representative images and cover photos are important factors in attracting viewers and expressing the channel’s style. Ensure they are high quality and clear. You can also use your logo or personal image to create recognition for your channel.

Content must bring real value to viewers

Video scripts play a key role in attracting and spreading effects to viewers. By investing in a script, you can create quality, engaging videos that retain your audience. Show off your personality in your videos to create a unique impression and attract your target audience.

Each video should be no more than 1 minute long

Videos longer than 1 minute can distract viewers and miss important messages. Therefore, when you first start building your channel, posting short, concise videos will help viewers grasp the message more quickly and easily.

Promote the TikTok channel on multiple social networking platforms

Share your TikTok videos on various social media platforms like Facebook, Instagram, YouTube, etc. This increases your chances of reaching and attracting a diverse audience from different platforms. You can also cooperate with influencers or famous TikTokers to promote your channel, helping to increase views and followers.

Run TikTok Ads

In addition to creating creative and engaging content, using TikTok Ads is an effective strategy to drive growth for your channel. TikTok offers three main forms of advertising including:

  • In-feed ads: This type of ad appears between videos in a TikTok user’s visual stream, helping to create natural interaction and attract attention.
  • Brand ads: This type of ad is displayed on the start page or the search page of an app, helping to build strong brand awareness and attract new users.
  • Create your Hashtag for your brand: This advertising campaign creates a unique hashtag specifically for your brand, calling on users to participate and create relevant content, creating positive spread and interaction.

Common mistakes users make when building a Tiktok channel

Common mistakes users make when building a Tiktok channel

To build a valuable and sustainable TikTok channel, avoiding the following common mistakes is important:

  • Copy content: Reuploading videos from other TikTok channels is not only unethical but also takes away from the uniqueness of your channel. Learn from other creators and create your content to attract attention.
  • Inappropriate content: Violating TikTok policies by creating violent, pornographic, or reactionary content will have unintended consequences and may result in your channel being banned or seeing reduced engagement.
  • Poor video quality: Blurry video, poor sound quality, or overuse of effects will lose the professionalism and appeal of your content.
  • Poor profile: An unclear and unattractive avatar, bio, and channel name will reduce the professionalism and appeal of the channel.
  • Ignoring statistics: Not tracking video performance, trends, or viewer behavior can cause you to miss out on opportunities to improve content and engagement.
  • Buy fake followers: Buying fake followers can increase the number of followers but does not create real engagement and can harm your channel’s reputation on TikTok.

In the article on Optimal Agency, we have shared with you the detailed content in the most accurate way. We hope that the information we have listed can help you learn tips for choosing a niche to build a million-view TikTok channel and avoid mistakes when building your Tiktok channel effectively.

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Frequently asked questions

TikTok trending algorithm


TikTok’s trending algorithm is a key part of deciding which videos are shown on the app’s “Trending” page. This algorithm is based on many factors such as views, interactions (such as likes, comments, shares), average viewing time, and compatibility of the content with the audience. A video that has the potential to go viral and attract attention will have a greater chance of appearing on the “Trending” page, allowing content creators to reach a large audience on TikTok. For users, understanding and leveraging this algorithm is key to increasing the chances of their videos being seen and spread on the platform.

How to know if TikTok videos are trending


To know if your TikTok video can trend, there are some important factors you need to consider. First of all, ensure your content is creative and attracts your audience. Videos that can stimulate high interaction from the community will have a high chance of trending. Next, pay attention to using hashtags that are appropriate for your content. Hashtags play an important role in helping your videos be searched and discovered by more people. Finally, ensure your video is of the ideal length and high quality. Short, concise, and engaging videos are often able to attract attention and engagement from viewers, thereby increasing the likelihood of appearing on TikTok’s “Trending” page.

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