With the support of website analysis tools, you can better understand how users interact with your site. This allows you to optimize the user experience and enhance business effectiveness. These tools play a crucial role in the online business strategy of each company. In this article, Optimal Agency will share with you the best free website analysis tools. Follow now!
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What is website analysis?
Website analysis involves monitoring, measuring, collecting, analyzing, and reporting actual operational data of the website to help web administrators better understand its operational status. From this, they can develop ways to optimize the website for more effective operation.
Besides measuring web traffic data, website analytics tools also help SEO specialists research and better understand customer behavior on the site. Also, they analyze and measure the effectiveness of ad campaigns: changes in website traffic, page views, bounce rates, user dwell time on the page,…
Web analytics help to better understand target customers, the operational status of the website, and which content delivers high conversion rates. From there, you can devise an appropriate marketing strategy to improve the effectiveness of the website and provide the best experience for customers.
Why is website analysis important?
Website analysis is an important activity that all businesses should pay attention to. This activity provides companies with an overview of the current operational status of the website. This enables timely solutions to be found to achieve set goals.
Website analysis tools help businesses identify the strengths and weaknesses of the website at the current time. Web administrators and SEO specialists measure and record the effectiveness of the website through important data. They monitor and record website traffic over time, by location, by access devices,… Furthermore, you can know the time spent on the page, bounce rates, conversion rates, and page load speeds,…
Through analyzing website metrics, businesses can improve the quality of the website after prolonged use. Further, it enhances the professional image in customers’ eyes and retains customers after visiting the web. Also, it increases the access rate and website visits, increases sales revenue, and expands the target market.
Top 10 free website analysis tools
Google Analytics
This is one of the most widely used website analysis tools developed by Google. It provides data related to customer traffic statistics on websites. Additionally, it analyzes in detail their behavior on the site, how customers access your website, and how to retain them. Also, it allows web administrators to measure sales and conversion effectiveness.
With its ability to analyze website data accurately and quickly, and a simple, easy-to-use interface, Google Analytics can measure and statistic many important metrics related to website traffic, conversion rates, and the effectiveness of ad campaigns.
This free website analysis tool also provides recommendations for optimizing the website, improving conversion rates, and interaction. At the same time, enhancing the user experience on the site, ranking on search engines with tips on speeding up the website, managing content, and analyzing visitor behavior.
Google Search Console
A familiar tool for SEOers and web administrators. This free website analysis tool from Google allows web administrators and SEOers to check website traffic or individual posts, index status, and optimize website visibility. Moreover, Google Search Console helps track query keywords on the page, keyword rankings, and information about links on the website, sitemap data,… I
t assesses potential keywords that many people are currently searching for on Google along with links to your website, making SEO more effective and time-efficient. Through the display results, you can identify important keywords that customers are searching for to focus on development. Also, Google Search Console measures the effectiveness of running ads.
Similarweb
It is one of the most popular free website analysis tools. With the ability to help you measure website activity metrics and support suggestions and analyze competitor websites in the same industry.
In addition, it helps analyze data on ranking, user interaction levels, and website traffic. At the same time, it measures and statistics the effectiveness of issues related to traffic, indexing status, link status, and page query ranking. Further, this tool supports effective SEO optimization for websites.
Ahrefs
A comprehensive website analysis tool in SEO that allows users to track website rankings, traffic, keyword research, backlink building, and effectively increase traffic. A notable strength of Ahrefs is its ability to effectively analyze competitor websites. This tool provides detailed insights into the SEO strategies of competitors, backlinks, and the keywords they are focusing on. From there, you can gather important information to adjust your strategy accordingly. Although it is a tool that supports effective SEO optimization for websites, its free version has limited features.
SEOQuake
A free website analytics tool developed by Google available on Mozilla Firefox, Google Chrome, and Opera. It can check the SEO of a website, optimize and attract potential customers to the website.
With a simple and easy-to-use interface, SEOQuake provides an overview of the website’s SEO status and offers suitable optimization strategies. Thus, you can attract more organic searches and reach the right target customers.
Google PageSpeed Insights
A free website analysis tool provided by Google with the ability to track, measure, and evaluate website performance. This tool is useful for website owners who want to improve user experience.
It works by checking your website and evaluating website performance based on many important criteria, including image optimization, page load speed, etc. After completing the check, this tool provides you with a score and offers suggestions to optimize page load speed.
With Google PageSpeed Insights, you can easily evaluate website performance and areas needing improvement, thereby speeding up page loading and improving user experience. At the same time, it attracts more customers and improves effective conversion rates.
Alexa
A website evaluation tool developed by Amazon. It is a virtual assistant similar to Siri or Google Assistant. Using this tool, you can track the ranking of your website, view traffic, evaluate competitor websites, and other highly ranked websites.
This tool is regularly updated, making it easy to assess your and competitor’s websites to provide the correct direction for your website. You can use Alexa for free for 7 days. To recognize whether a website is large or newly established, you only need to look at the simple and easy-to-understand metrics of this tool.
Semrush
Not just an online website analytics tool that helps analyze data and activity on your website. Semrush is also a competitor website analysis tool regarding keywords, backlinks, or their website activities. This tool helps you analyze the SEO activity metrics of competitors, making SEO optimization more effective to create advertising strategies that reach more customers.
This is a comprehensive website analysis tool that helps improve website performance. Further, Semrush allows users to try it for 7 days before upgrading to the paid version with full features of professional website evaluation.
Clicky
A popular web evaluation tool, comparable to Google Analytics in its free version. In the paid version, these two services offer different features, but Clicky is cheaper. Clicky is often preferred because it is easy to install, providing many plugins for various CMSs like WordPress, Drupal, Joomla,…
In particular, it provides the IPs of users who access your website in real-time, making web evaluation more effective. Moreover, this tool allows you to track the pages that customers are interested in after accessing your website.
Clarity
Microsoft provides this tool, it can analyze websites for free and uses charts to track interactions and user behavior through functions such as saving customer journeys, detailed ML information. From there, determine the user-friendliness of the website and allow for UX improvements.
With Clarity, you receive many unlimited features. At the same time, you have access to historical data to view past performance to make smarter marketing decisions. Clarity can help you gain a comprehensive view of how people navigate your website and gain meaningful insights.
Thus, we have introduced to you the best website analysis tools. We hope you can find a suitable tool to evaluate your website and develop effective marketing and business strategies to achieve your set goals.
Please see more:
- How to retain customers on the website for longer
- Top 10 competitor website analysis tools
- The most common mistakes when running Google ads in 2024
FAQ
Each tool has its advantages and disadvantages, and depending on the needs, budget, and purpose of each business, you should choose the most suitable tool to optimize the results achieved. If possible, combine various web analytics tools to obtain the best outcomes.
To obtain accurate website analysis results, businesses need to pay attention to the following factors:
Identify the purpose of the website design from the beginning to guide the type of website. Only by accurately identifying the objectives can a business develop a correct strategy for website development.
The website’s UI and UX significantly affect the performance of the website. Analyzing UI and UX helps businesses understand the level of customer satisfaction with the layout, content, and functionality of the website.
The content of the website affects both the customer experience and the SEO ranking of the site. Therefore, it becomes an important factor that cannot be overlooked in website analysis.
Traffic is an important metric for any business as it affects conversion capabilities.
Additionally, when analyzing a website, attention should be paid to on-page and off-page SEO, as well as page load speed.
