When running Google Ads, businesses always want their website to have more visibility on Google as well as reach more potential users. To achieve this, businesses need to understand the website ranking criteria on Google and find ways to improve rankings on Google. Optimal Agency experts will share useful information about this issue in the article below.
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What are website ranking criteria on Google?
It is the information and data collected by Google to evaluate the ranking of each website when a user searches for a specific keyword. If a website is considered by Google to be more closely related to a specific keyword, the higher it will rank on the search engine’s results page.
Understanding ranking factors is essential to providing the best user experience on the website. The higher the website’s ranking, the easier it is for businesses to reach customers. Because most users will click on websites displayed in the top positions on the search results page.
Businesses can promote products, services, and brands to customers quickly and effectively. On the other hand, a website with a high ranking on Google will help create a competitive advantage over its competitors. At the same time, attracts potential customers and increases conversion rates for businesses.
Website ranking criteria on Google
Domain’s reputation level
Domain Authority (DA) or the reputation of a domain name is a criterion that Google values because it shows the strength of the website. If a business wants to have a domain with a high reputation score, the owner must make efforts over a long period. Google will not evaluate a Domain’s reputation based on the number of years it has existed but depends on the quality of the website’s content as well as being linked to many reputable websites. This will help your DA score and help improve your website’s ranking on Google.
Quality of website content
This is one of the website ranking criteria on Google that businesses need to pay attention to. Google always appreciates websites with unique, valuable, and high-quality content. Therefore, providing useful and unique content that other websites do not have will help your website improve its rankings because it is loved by many people.
When building content on your website, you need to pay attention to the following factors: originality, uniqueness, and value to readers. Articles on the website need to be written by experts and have no duplication or overlap with similar topics. There are no typos, and provide a lot of value when compared to other articles in search results.
If you want to rank high on Google search results, you can find out your competitors’ content and build content or topics they haven’t done yet. Make content easier to read by adding images, tables, and internal links, and providing calls to action and relevant information.
Update the latest information
Google is always looking for the freshest and highest quality content. Publishing quality content regularly will give Google more opportunities to index your site for links with those targeted keywords. Google will give websites that regularly update new content and update old articles more priority.
On the other hand, you need to regularly update content and articles on the website and optimize articles with keywords, meta tags, title tags, etc. This will help attract visitors to your website. At that time, your website will have backlinks from websites with higher rankings.
If you want to increase your website’s score in this criterion, you need to have keyword research skills and understand readers’ needs to know how to share information every day.
Relevance and search intent (Search Intent)
Relevance or relevance is an important website ranking criterion on Google. Websites need to have content closely related to search keywords to achieve high rankings on Google. To achieve this, you need to build content on your website that has the same topic as the keywords that users search for.
Next is Search Intent or search intent, which is a higher-level criterion than relevance. There is so much content on the Internet, and almost every topic is exploited to publish content, so relevance alone is not enough. Website content must match the reader’s search intent to achieve high rankings on Google.
High-quality backlinks
Also known as High-quality backlinks, although this factor has lost its influence, it is still at the top of Google’s website evaluation criteria. Because in the past, backlinks were the top factor when it came to Google ranking factors. At present, the number of backlinks is no longer so important. At that time, businesses need to pay attention to creating more quality and relevant backlinks.
To get quality backlinks, businesses can consider ordering PR articles from major newspapers or buying selected guest posts. In addition, you can share website articles on social networking sites with high views to attract interaction. Some top social networking sites with high interactions that you can refer to: are Facebook, Youtube, TikTok,…
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Page loading speed
This is one of the website ranking criteria on Google. It impacts user experience through slow page load speeds and interactions. If your website has a slow loading speed or slow interaction, your website ranking on Google may decrease. Especially if your competitors have fast page loading speeds and better content.
If you want to increase website performance and user experience, you can use high-speed hosting and VPS services. Google has provided a tool to optimally score websites at: https://pagespeed.web.dev/.
EEAT of the website
It is one of the factors that shows the strength of a website and EEAT stands for 4 words: Experience (experience), Expertise (expertise), Authoritativeness (competence), Trustworthiness (reliability). If you want to improve this index, you need to provide information including author, moderation team, managing company,… This will help users trust your website and promote your website. Action: purchase, order,…
Website security
In 2014, Google affirmed that securing websites with SSL is essential. Websites that do not have an SSL certificate and are still using http://… need to update their website. Currently, there are many free SSLs, and if you want your website to be highly rated, you should use paid SSLs. This will help increase page loading speed and limit the number of people who cannot access your website.
User experience
When it comes to website ranking criteria on Google, this criterion cannot be ignored. Content that brings a positive experience to users will be given priority by Google. Factors that contribute to providing the best user experience that cannot be ignored include content that is easy to read, useful, engaging, and engaging; optimized website;…
Google will rely on criteria such as CTR (click-through rate), Bounce Rate, and Dwell Time… to evaluate website quality. If you want to optimize this criterion, the website owner will need to clearly understand who the potential customers and readers on the website are.
Mobile-friendliness
Most users use mobile devices to perform search queries on Google. Therefore, Google made mobile-friendliness one of the criteria for ranking websites on Google for mobile searches in 2015. Then, in July 2019, Google switched To optimize indexing for mobile devices and websites also need to be optimized on many devices at all different screen sizes.
Google often sends a mobile-responsive notification in the Search Console if your website isn’t responsive on mobile devices. So, if you want to be appreciated by Google and its users, optimize your website for mobile usability.
How to improve website ranking criteria on Google
After learning about website ranking criteria on Google, you need to save the following tips to help increase website rankings:
Keyword research
During the keyword research process, you should focus on suitable keywords to create credibility for the new website. When you first start SEO, you should choose long-tail keywords with low competition. Then slowly focus on keywords with high competition in the market.
Keywords are one of the important factors that determine the success of advertising and marketing campaigns on Google. You should pay attention to keyword quality, user relevance, and conversion ability,…
Build unique, valuable content
Quality content is the core factor to retain and attract customers to stay on the website longer. This is also one of the criteria by which Google evaluates the quality of your website. So, focus on creating new and diverse content on your website.
Besides, the number of keywords or articles needs to be at an appropriate level, not too long or too short. On the other hand, keywords also need to be accurate and related to the product or service the article is referring to.
>>>See more: facebook casino ads
Build links
In addition to building unique and valuable website content, you need to build a set of quality backlinks. Then place them on websites that are highly reputable and have the best traffic. Then your website have a stable chance of reaching the top of Google. At the same time, backlink quality also needs to go hand in hand with quantity.
The more backlinks you place, the more likely you are to get noticed by Google. However, you should not spam backlinks everywhere on forums and websites because you will easily be penalized by Google.
Onpage optimization
One of the ways to effectively increase your website’s ranking on Google is Onpage optimization. The purpose of this is to create a website with an eye-catching and user-friendly interface. At the same time, intuitively designed functions and fast page loading speed help enhance the user experience when surfing the web.
To increase website rankings, you also need to pay attention to placing many internal links in articles to help readers access other content of the website more easily. This helps optimize user experience and improve rankings on Google.
Above are all the website ranking criteria on Google shared by Optimal Agency experts. Hopefully, this information will help you improve your business’s website ranking on Google to increase accessibility to many potential customers and increase conversion rates.
See more articles:
- How to create a Google Ads automated bidding strategies?
- Top 20+ basic Google Ads terminology advertisers need to know
- How to SEO Fanpage to the top of Google fast, effective?
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Frequently asked questions
Google determines a website’s ranking based on many factors such as keywords. In addition, the Google system also analyzes whether the content is relevant to the user’s search query or not. On the other hand, Google’s algorithm also uses aggregated interaction data and anonymized data to evaluate whether search results are relevant to the user’s query. Google will convert that data into signals that help the machine learning system best estimate relevance.
If you want your website to achieve a 5-star rating, you need to calculate the difference between your website’s current rating and 5 stars. Specifically, if your current rating is 4.2 stars, you’ll need enough 5-star reviews to close that gap. On average, you will need about 20 to 30 additional 5-star reviews for your website to get a 5-star rating on Google.
