In a time when advertising costs are constantly increasing, finding effective yet free tools to support running Facebook Ads is something every advertiser or business owner desires. The good news is that there are now many pieces of software that help us research competitors, optimize campaigns, monitor performance, and more, without spending a dime, while still delivering clear, practical value.
If you are looking for ways to cut costs while improving ad efficiency, this article from Optimal Agency will help you discover the Top 8 free and best Facebook advertising software, compiled by us based on practical experience, standout features, and usefulness for advertisers this year. Let’s start exploring below!
Why do you need support tools for running Facebook ads?
When we work with advertisers, we realize one thing very clearly: running Facebook Ads is not just about clicking the create ad button and waiting for orders. To optimize Facebook ad costs, keep accounts safe, and increase conversion efficiency, you need suitable support tools. This is not an option, but a crucial advantage that helps you save time and cost and avoid unnecessary mistakes.
Here are the biggest reasons why we should use support tools when running Facebook Ads.
Facilitates easier and more accurate campaign management
When running multiple campaigns simultaneously, manual tracking easily leads to confusion. For example, an advertiser running 10 ad sets for 5 different products will find it very difficult to control the budget, frequency, and performance if they only check each item in Ads Manager. Support tools can help aggregate data faster, display metrics clearly, and provide alerts when the budget is exceeded.
Increases optimization speed through automated data
We find that many people optimize ads based on intuition, leading to high cost and low effectiveness. Support tools will analyze data automatically, thereby suggesting more precise adjustments. For instance, a software immediately reports when the conversion rate drops below the benchmark, helping you turn off ads promptly and avoid burning through the budget.
Reduces account suspension risk
Quite a few advertisers have their accounts suspended simply because they unintentionally violate policies. Some support tools can check content, warn against sensitive keywords, or analyze risk before you launch a campaign. This is extremely important when you are running ads in sensitive industries like cosmetics, functional foods, or finance.
Saves operational time
Instead of sitting for hours to create a multitude of identical ad sets, support tools can duplicate campaigns and create multiple A/B testing versions in seconds. This gives you more time to analyze strategy, rather than being stuck in manual operations.
Supports competitor analysis
Another major benefit is the ability to view competitor ads. For example, a tracking tool can help you see which ad creatives competitors are using, what content is effective, which audience file they are targeting… From there, you can learn and improve your campaigns faster.
Top 8 free and best Facebook advertising software
When we work with you or with new advertisers, one of the first things we always encourage is: maximize the use of free tools. You don’t always need expensive software, because many free yet extremely powerful tools help optimize performance, reduce costs, and increase the ability to generate orders. Below are the top 8 free tools that any Facebook advertiser should have in their “toolbox.”
Google Analytics
Google Analytics is almost a mandatory tool for every marketer. Whether you run ads for fashion, cosmetics, or online courses, monitoring user behavior is always important.
With Google Analytics, we can see where customers come from, how long they stay, which pages they visit most, and which step causes them to leave. Example: If you see many users dropping off at the checkout page, you will know you need to re-optimize the purchase form. All of this is completely free but delivers immense value.
Facebook Ads Library
What is Facebook Ads Library?
This is Meta’s official ad library, allowing you to view all active ads of any Fanpage. Whether it’s a direct competitor or a major brand in the industry, you can fully see their ad content.
What can you view?
- The ad creatives they are using.
- Images, videos, captions.
- Running duration.
- Number of ad variations.
- The format they are testing.
Benefits for you:
- Finding new ideas when facing a creative block.
- Learning how to write effective content, design, and CTA.
- Quickly identifying industry trends.
- Example: If you see many competitors testing carousel ads, this format is likely being prioritized for distribution.
Meta Audience Insights
Audience Insights allows us to deeply understand customers instead of just targeting based on intuition.
You can analyze:
- Age, gender, location.
- Interests, behaviors.
- Groups of people with high purchasing potential.
Benefits:
- Building a quality Custom Audience file.
- Creating standard Lookalike Audiences.
- Avoiding budget waste due to wrong targeting.
- Example: Many people think customers aged 18–22 will buy cosmetics, but Audience Insights might show that the 25–34 age group is the one spending the most money.
Meta Creative Hub
With Creative Hub, you can easily create beautiful, Meta-standard ad mockups without needing a designer.
Creative Hub supports:
- Quick mockup creation.
- Testing formats like video, carousel, and image.
- Viewing global creative ad samples.
Benefits:
- Helps the creative team work professionally.
- Makes it easy to send samples for client or team approval.
- Increases ad effectiveness through standard images and content.
- Example: Before launching a major campaign, you can pre-test which aspect ratio or layout looks more suitable.
Facebook Business Suite
Business Suite is suitable for those running multiple Fanpages or selling via inbox.
Outstanding features:
- Replying to messages and comments.
- Monitoring post performance.
- Scheduling Facebook and Instagram posts.
- Centralized notification viewing.
Benefits:
- Not missing customer comments.
- Saving management time.
- Easy monitoring of Fanpage growth.
Meta Learning
Meta Learning is the official training platform from Meta for advertisers.
You can learn:
- How to run standard ads.
- How the distribution algorithm works.
- How to set a budget, target, and optimize.
- Taking international certifications.
Benefits:
- Avoiding money loss due to wrong targeting or optimization.
- Understanding the essence of advertising instead of running intuitively.
- Confidently operating large campaigns.
ChatGPT Tool
ChatGPT is an excellent support tool for those needing quick ideas, writing content, optimizing wording, or basic data analysis. ChatGPT helps:
- Write ad captions.
- Create video scripts.
- Analyze customer insights.
- Suggest creative ideas.
Example: When you need 10 caption samples for a new product, just request it, and ChatGPT will provide many options for you to A/B test.
Leveraging the right free support tools will help you – the advertisers – optimize the effectiveness of Facebook Ads campaigns without incurring additional costs. From data analysis, competitor research, content creation, to Fanpage management, each software in the list above brings a practical benefit. Choose the toolset that suits your needs to save time, increase efficiency, and improve advertising results more intelligently.
Frequently Asked Questions
This is not necessarily true. Advertising software is only a support tool to help you deploy campaigns to promote products, services and quickly reach target customers. If you want to achieve the highest effectiveness from Facebook Ads campaigns, you need to do the following well: target the right audience, execute good ad content, continuously monitor and measure, comply with Facebook’s policies, test many ad variations, etc.
You can use either paid or free Facebook advertising software. To choose the best software, you can determine it based on criteria such as the ability to target the correct audience, leading to a good conversion rate, simple usage, and easy integration with other software.
