In today’s competitive digital marketing landscape, businesses are seeking ways to enhance their online presence. Microsoft Ads, formerly known as Bing Ads, offers a robust solution for expanding reach to targeted customers, driving conversions, and optimizing costs. In today’s article, Optimal Agency will guide you to know what is advertising in Microsoft and how to deploy it.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What is advertising in Microsoft?
It is originally called Bing Ads, it is a pay-per-click (PPC) advertising platform that allows businesses to place ads on the Bing search engine results page (SERP) and its partner network pages, including Bing, AOL, Yahoo, DuckDuckGo, Ecosia, and many other search partners.
Additionally, targeting specific audiences, the ads can appear on trustworthy platforms like MSN, Microsoft Start, Microsoft Edge, Outlook, and many publisher partners based on Microsoft’s deep understanding of potential customers.
This tool helps businesses reach their target audience, drive traffic, and convert visitors to their websites. Advertising in Microsoft offers various advertising options such as Bing search ads, display ads, and native ads,… catering to the specific needs of advertisers. With its broad reach, these ads provide opportunities to target audiences differently from Google Ads.
Due to Microsoft Ads, businesses can cross-promote their products and services on other websites through display advertising. It operates similarly to Google Ads with a bidding system that allows advertisers to bid on specific keywords. Ads can appear anywhere across Microsoft’s network of websites and apps.
Popular types of advertising in Microsoft
Advertising in Microsoft offers various ad types suitable for different campaigns, target audiences, and business needs:
App installation ads
A strong ad format for online retailers looking to increase app downloads for mobile devices. These ads help you reach relevant audiences effectively across Microsoft’s advertising network and attract more app installations.
This type of ad works similarly to expanded text ads, but instead of linking to a website, they direct customers to Google Play or Apple App Store. This ad type has an intuitive interface to create engaging ads easily and attract users’ attention motivating them to download your app.
Responsive search ads
With this ad type, you can provide multiple headline and description options, allowing Microsoft Ads to automatically assemble the most relevant and compelling ad for each search query. This makes the ad creation and testing process easier and more efficient.
To set up responsive search ads, you create up to 4 ad copies and 15 headlines. Microsoft Ads will automatically create and offer the most optimal combinations based on user queries. This saves time and increases ad engagement by delivering highly relevant, personalized ads to potential customers.
These ads are perfect for new users who want to use Microsoft Ads’ automated ad optimization feature.
Dynamic search ads
Dynamic search ads are expanded text ads that target relevant search results. These ads customize Microsoft Ads to match the search intent and are best suited for brands with diverse products or those who do not want to research and select keywords and negative keywords manually.
Audience ads
Also known as Bing native ads, placed on articles published by sites in the Microsoft Audience Network. It allows advertisers to attract more high-quality traffic from sources other than search placement. At the same time, it helps advertisers connect with target audiences and boost return on investment (ROI). Microsoft Audience Advertising is suitable for most brands.
Multimedia ads
Designed to capture potential customers’ attention with attractive images that showcase the brand and its products. These ads use large image elements to increase traffic and sales on a website.
To match a user’s search query, multimedia ads optimally combine headlines, descriptions, images, and icons. This type of ad is best suited for brands with larger budgets as Microsoft recommends that brands customize their ads with 4 descriptions, 15 headlines, and 16 images.
Product ads
Allow advertisers to showcase their products using custom images from their product catalog in Microsoft Merchant Center. These ads include relevant information such as ad text, price, ratings, and seller details.
Visual ad presentation helps capture the interest of potential customers and helps them make purchasing decisions even before clicking on the ad. This can lead to increased engagement, higher click-through rates, and improved conversion rates.
It uses specific product information to determine when and where the ad appears. If the user’s search query is related to the advertiser’s product, then the product ad is likely to appear in the search results.
Why you should use Microsoft Ads?
The reasons to use Microsoft Ads are as follows:
Businesses reach people who do not use the Google search engine. Your ad will be shown to people who are searching for the product or service you offer. You can target ads according to demographic criteria, behavior, location,…
Microsoft Ads are displayed across multiple websites and partner sites, helping businesses expand their reach to potential customers. Ads appear not only on Bing, Yahoo, AOL, and MSN but also on search results for Amazon’s Kindle, Apple’s Siri, and Microsoft’s Cortana.
Although Microsoft has a smaller audience segment than Google, it has fewer active advertisers. This means that Microsoft Ads have lower competition, and you will pay a lower CPC than Google. Hence, increasing the likelihood of achieving higher ad positions in search results and reaching more customers.
You can easily control your advertising budget on Microsoft by setting a monthly budget to ensure you do not exceed the amount you are willing to spend. The interface of Microsoft Ads (Bing Ads) is quite similar to that of Google Ads, making it easy to use.
The click-through rate and return on investment for Microsoft Ads are generally higher. According to a study by Wordstream, Bing Shopping ads have a 45% higher CTR compared to Google Shopping ads. The average click-through rate for Bing Ads is 1.25%, while it is only 0.86% for Google Ads.
Although Microsoft has fewer users than Google, the average bid price on Microsoft Ads can be about 42% lower than on Google Ads. Nonetheless, Bing ads still generate a good conversion rate, resulting in a higher ROI.
Microsoft Ads allows you to add image extensions and social extensions, including your business’s Facebook, Instagram, and Twitter, to help your audience interact directly with your brand.
With the ability to synchronize Google Ads campaigns with your Microsoft Ads account (Bing Ads), you can import campaigns directly from Google Ads. This means if you are running Google Ads, you can easily expand your ad reach with Microsoft Ads.
How to deploy advertising in Microsoft?
Register or log in to your Microsoft Ads account
Access the link: https://ads.microsoft.com/, select Register or Log in, and follow the instructions to create a Microsoft Ads account. Once your account is created, log in to proceed with the next steps.
Create a new campaign and set advertising goals
On the homepage interface, Microsoft will prompt you to select a goal for your campaign. Then, click Next.
Complete the required information
You will be asked to enter some information about your business. Fill in your details and click Next.
Choose ad placement
At this step, specify the location you want to target. You can choose a specific location or a radius around your business address. If you want to target multiple locations worldwide, you can do so in Expert mode.
Enter keywords
Next, Microsoft will prompt you to enter your keywords. Microsoft will suggest some of these based on your website and the advertising products or services. Also, you can use Microsoft’s keyword planner tool to enhance your SEO strategy.
Create ad template
Now, create your ads, and Microsoft will automatically suggest a copy based on your website. Then, modify it to highlight the specific products or services. Also, make sure to include any special offers or discounts to attract the audience’s attention. Additionally, you can add a phone number to the ad to make it easy for customers to contact your business if needed.
On the right, you can preview what your ad will look like. Ensure you are satisfied with the ad before moving to the next step.
Set the Advertising budget
Now, enter the amount you wish to spend each day. Microsoft displays a range of competitor budgets and estimated performance to help you make the most accurate decision.
Complete additional information
Next, Microsoft will ask you for more information about your business, including its legal name and address. After entering your business contact information and clicking Next, the next page will ask for your payment information.
Publish the ad
After setting up your Microsoft ads campaign, press the Submit button to publish the ad. Microsoft Ads will review and approve your campaign within 24 hours. Now, you can click Explore Campaign to view data and track the ad’s progress.
This article has given you a better understanding of advertising in Microsoft and how to deploy an effective campaign. Hopefully, this information will assist you in expanding your reach and enhancing conversion rates for your business’s advertising and marketing campaigns!
Please see more:
- How to block IP on Google Ads simply and effectively
- How to reach customers in Google Ads advertising
- Top 6 agencies for rent an Invoice Google ads account quality
FAQ
Although Google Ads has a higher reach than Microsoft Ads, this doesn’t mean you shouldn’t consider advertising in Microsoft. Although Microsoft does not have as large and diverse an audience as Google, their audience tends to be older and have a higher income.
Each type of ad has advantages and limitations, so depending on your goals, budget, and business sector, you should choose the most suitable type of advertising.
For Microsoft Ads, search ads will appear on search results on websites like Bing, AOL, Yahoo, DuckDuckGo, Ecosia, and other search partners. Audience ads may appear on websites such as MSN, Microsoft Start, Microsoft Edge, Outlook, publisher partners…
