Google Ads is a method of reaching target customers that brings high conversion rates. However, to deploy a Google Ads campaign, you need an advertising account, website, and payment card. What types of Google ads advertising accounts? How to create an account? Please follow the article below from Optimal Agency to better understand the types of Google Ads advertising accounts.
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What is a Google advertising account?
It is an important tool to help businesses deploy advertising campaigns on Google. When owning this type of account, businesses can carry out brand, product, and service advertising activities on online platforms. To help the website display and get high rankings on Google search results.
The purpose of this activity is to increase traffic to the website and improve brand and product recognition for customers. Attract potential customers and boost sales, increasing maximum profits.
The way Google Ads works will be based on keywords related to the products and services the business provides. When the terms customers search for the match or are related to these keywords, the business’s ad will be displayed. If businesses offer attractive benefits to attract customers, it will increase conversion rates easily and get real customers.
Types of Google Ads advertising accounts
Google Ads accounts are classified based on factors: purpose of use, and form of payment.
Based on the intended use
With this classification criteria, Google advertising accounts include two main types: personal accounts and manager accounts (MCC). Each type has its outstanding characteristics and is suitable for different audiences.
Personal Google advertising account
This is the type of account that any advertiser needs to have to deploy a Google Ads campaign. It helps advertisers manage and control the effectiveness of campaigns, targeting many different audiences and locations.
The advantage of this type of account is that it is easy to create and use without requiring too much experience or knowledge. It helps advertisers easily create and quickly manage advertising campaigns.
Personal advertising accounts are suitable for shops and small businesses with simple advertising scales. Because personal accounts are not fully supported with advertising features like manager accounts. Users can only manage one account and cannot delegate permissions to multiple people.
Google Ads manager account (MCC)
This type of account was created to assist advertisers in managing multiple accounts and advertising campaigns. When you create a manager advertising account, you can easily access, create, and manage from overview to details of child Google Ads accounts.
Outstanding features of this type of account are the ability to link multiple accounts to track conversions and create simple automatic reports. At the same time, it speeds up your website because fewer tags leave less HTML on the website to improve page load speed.
With consolidated billing for MCC accounts, you can receive invoice reports for campaigns across all accounts. Furthermore, it also allows managers to delegate permissions to team members to manage different accounts.
This type of account can manage multiple accounts, and delegate authority to multiple managers with many advanced features and tools. It is suitable for businesses with many Google Ads accounts or advertising agencies, etc. This account helps you easily monitor and closely control a series of advertising campaigns.
Sort by payment method
Based on this classification criteria, there are the following types of Google Ads advertising accounts: prepaid accounts, postpaid accounts, and Invoice accounts. Each type of account has the following outstanding features:
Prepaid account
It is also known as a manual payment advertising account. With this type of account, you need to pay Google an amount of money in advance for your ads to appear on the Google page, and the minimum amount is 160,000 VND.
Once Google receives payment, the ad will go live immediately. Ads will stop displaying when the budget runs out, so as soon as your account runs out of money, there will be an email notifying you that you need to recharge to pay in cycles of 15 – 30 days.
Postpaid account
This is an advertising account type with automatic payments. That means when you add money to the card until the limit is reached or after 30 days, Google will automatically deduct money from your account. With this account, Google will collect money if your ad meets the payment threshold. The payment thresholds are 800000 VND, 3200000 VND, 5600000 VND, and 8000000 VND respectively. This type of account is suitable for busy people who do not have much time to monitor Google Ads campaigns.
Invoice account
A type of payment account that bills monthly. This account is only issued by Google when your business meets the following requirements: Has been registered as a business for at least 1 year. Have an active Google Ads account in good standing for at least 1 year. Minimum spend of $5,000/month (spending may vary by country) for any 3 months in the last 12 months. This type of account is only used by agents who are senior partners of Google with high reputation and security.
Detailed instructions for creating a Google Ads account
After learning about the types of Google Ads advertising accounts, let’s explore how to create an account as follows:
How to create a personal Google Ads account
To create a Google advertising account, you need to have a personal Gmail and then access the link https://ads.google.com/. Log in to your Google account and click Create new Google Ads account.
If you create an account with a new campaign, you need to define the main advertising objective. Then fill in the information fields about your business, the advertising campaign you want to install, budget,… to set up your advertising campaign.
If you want to create an account, select Switch to Expert mode and click Create account without creating a campaign. Next fill in information about the country, time zone, and currency. Then click Submit to create an advertising account.
Create a Google Ads Manager account (MCC)
MCC account includes 1 management account and child Google Ads accounts. The number of accounts will depend on your budget.
To create a manager account, visit the link: https://ads.google.com/intl/vi_vn/home/tools/manager-accounts/ and click Create Manager account. If you’re not signed in, sign in with the email you want to use to manage your new manager account.
Next, give your manager account a name and choose how you plan to use the account, along with the country and time zone. This time zone selection will be used for account reporting and billing and cannot be changed, so it needs to be filled out correctly. Please select a fixed currency for your account.
Once you’ve successfully set up your Google Ads Manager account, click Explore your account to get started. After registering for an MCC account, continue to register for a child Google Ads account. By visiting the Accounts tab and clicking the (+) sign to add child accounts. After clicking the (+) sign, you will have 2 choices: Create a new account and Link an existing account.
Through the content shared above, you better understand the types of Google Ads advertising accounts. We hope that you will choose the appropriate advertising account type to deploy successful Google Ads campaigns with high efficiency.
Please see more:
- Should you run Facebook ads?
- The importance of Facebook Ads conversion rate
- How to install Dynamic Ads Facebook quickly and simply
Frequently asked questions
Depending on the needs and scale of your business, you can choose the appropriate account type. For a new small business without many advertising campaigns and only one person to manage the campaign, you should choose a personal advertising account. If you are a large and long-standing business with many advertising campaigns and need to delegate authority to many managers, choosing an MCC account is appropriate.
To create a Google advertising account, you will need a Google account (Gmail). Each email address will be used for up to 20 Google Ads accounts including MCC manager accounts.
