In Facebook video advertising campaigns, video frame rate plays an important role. If you choose the right aspect ratio, it will help your ad display fully, clearly, and attract the target audience. So what is the standard video size for running Facebook ads? Optimal Agency will share by the article below.
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What is the video frame rate?
Unlike other forms of advertising, Facebook video advertising uses short videos to introduce and promote products or services. When deploying a Facebook video advertising campaign, the frame rate is a factor that advertisers need to pay attention to.
Video aspect ratio is the combination of width and height within a frame. Depending on the form of the video ads, there will be different frame rates. For Facebook ads, video frame rate is one of the important factors that directly determine the success of the campaign.
Currently, the most popular Facebook advertising video aspect ratio is 16:9 (equivalent to 1.78:1 ratio). If you choose the standard Facebook ad video size, the ad content will be fully displayed. At the same time, convey the message to viewers and improve the effectiveness of the Facebook Ads campaign.
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The role of video size for running Facebook ads
If you choose the correct aspect ratio for Facebook video ads, you will receive the following benefits:
- You can promote your products and services and tell your brand story in 15 seconds to attract your target audience.
- It will help your ad be displayed fully and clearly on multiple platforms: Feed, Stories, Instagram, Messenger and Audience Network.
- When the ad’s content is fully displayed, it will help businesses convey detailed content and messages to viewers easily and receive more attention.
In addition to choosing the right size of Facebook ad video, it requires the advertiser to have high levels of expertise and a Facebook Ads account to deploy an effective campaign. If you want a quality, high-trust, and stable ads account, consider renting from Optimal Agency. Since we are a high-level Facebook partner with over 10 years of experience in providing ads accounts. With a rich accounts resource, they will meet all customer’s needs.
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Video size for running Facebook ads
Facebook ads video aspect ratio on Newsfeed
Compared to image ads, running video ads on news feeds will be more effective. You can use video format in Facebook Newsfeed to introduce your business’s products, services or brand. The specific size of Facebook Ads video on the news feed is:
- Aspect ratios range from 9:16 to 16:9 with horizontal at 16:9, square at 1:1, vertical at 4:5 or 2:3 and portrait at 9 :16.
- The minimum size for a cover video on Facebook is 600 x 315 pixels (ratio 1.9:1) or 600 x 600 pixels (square).
- Recommended video formats are .MP4, .MOV, .Gif,… and maximum capacity is 4GB. With a maximum video length of up to 240 minutes.
- The number of characters in a video is limited to approximately 25 characters, the link description is 30 characters, and the text is 125 characters.
If the ads video does not use the correct size, the video will be very blurry, not clear and cannot display all the information content.
Video ad sizes for Facebook Marketplace
Facebook Marketplace is a mini e-commerce platform and is a place for sellers and buyers to exchange products. This platform is known as an effective online business tool that helps businesses reach target customers easily and maximize revenue. You can use the Marketplace video ad format to introduce your products and attract customers’ attention. Video sizes for Facebook Marketplace ads are:
- Aspect ratio ranges from 9:16 to 16:9.
- Maximum video capacity is 4GB.
- Accepted video formats are .MP4 and .MOV.
- The maximum length for video ads on Facebook Marketplace is 240 minutes.
- The display is reduced to less than 20% to ensure the image is not blurred.
- Titles are limited to 25 characters, link descriptions are limited to 30 characters, and text uses a limit of 125 characters.
Facebook in-stream video ads
In-stream video ads on Facebook are an effective solution to help your target audience see messages from advertisers quickly. The standard video aspect ratios for in-stream ads are:
- Aspect ratio from 9:16 to 16:9.
- Video format system must be .MP4 and .MOV.
- Video capacity must not exceed 4GB.
- Video length ranges from 5 to 15 seconds to effectively engage viewers. Advertisers should keep video audio and minimize videos with text to less than 20%.
- Video text is limited to 125 characters, titles are limited to 25 characters, and descriptions are limited to 30 characters.
Video ads on Facebook Stories
Facebook Stories is a place for users to share interesting moments in life displayed within 24 hours. This helps businesses increase revenue for advertising campaigns on Facebook Stories. For best results, you need to pay attention to the size of this advertising video:
- Recommended aspect ratio ranges from 1.91 to 9:16. Recommended video size is 1080×1920 pixels.
- Recommended video formats are .MP4 and .MOV.
- Video file size cannot exceed 4GB.
- Maximum video playback time is 2 minutes.
- Text in video thumbnails takes up less than 20% of the area.
Facebook Messenger video ads size
Video ads on Facebook Messenger is a type of advertising through the Messenger messaging application. When the user clicks on the ad, the screen will automatically switch to the message interface on Fanpage. This is an effective solution to reach and increase target customer interactions chosen by many businesses. The standard video size for running Facebook Messenger ads is:
- Aspect ratio from 9:16 to 16:9.
- Video file format is .MP4 or .MOV.
- Video length up to 240 minutes.
- Number of characters for content display: Title maximum 25 characters, link description maximum 30 characters and text maximum 125 characters.
- Miniature videos have text that takes up less than 20% of the screen.
Advertise collection videos on Facebook
Video Collection Ads provide great features to display ads visually and vividly. When users click on the full-screen version, the interface immediately switches to Facebook Canvas with a condensed interactive mobile experience to learn more about the brand. For this promotional video, the standard size will be:
- Aspect ratio: From 9:16 to 16:9.
- Maximum video file size: 4GB.
- Image resolution: Minimum 1200 x 628 pixels
- Maximum video length: 120 minutes.
- Video character limit: Title is 25 characters, link description 30 characters, and text 125 characters.
- Video thumbnails with text: Less than 20%.
Audience Network Native, Banner and Interstitial Ads video size
Advertising on Facebook Audience Network, Banner and Interstitial Ads helps you promote your brand and products widely to all customers. The specifications of this ad type are:
- Recommended ad video aspect ratio is from 9:16 to 16:9
- Video format is .MOV or .MP4
- The minimum duration is 10 seconds and the maximum is 121 seconds
- Video limits title to 25 characters, link description to 30 characters, and text to 125 characters.
- Video thumbnails have less than 20% text.
Ad video aspect ratio on Facebook posts
Facebook’s instant post ad format allows for quick content loading and interaction with Facebook apps. Advertisers have the option to place ads in posts with the same Facebook ad video size. Video sizes for running Facebook ads on standard articles are:
- Video aspect ratio is 9:16 or 16:9
- Maximum video file size 4GB
- Minimum duration 1 second, maximum 240 minutes
- Resolution should be at the highest level to ensure clear images and sounds
- The character limit for titles is 25 characters, link descriptions are 30 characters, and text is 125 characters.
- Video thumbnails have less than 20% text.
- Recommended video formats are .MP4 and .MOV
Facebook Slideshow Video ad size
This type of ad creates a looping video of up to 10 images. They’re also available for every objective except product catalog ads. The technical specifications of this form of advertising are:
- Suitable ratios for Facebook slideshows are 16:9, 1:1 or 2:3.
- Suitable image size is 1280×720.
- Video format: MOV or MP4.
- Facebook video thumbnails have less than 20% text.
- Title character limit is 25 characters, link description 30 characters, text 125 characters.
If you want to keep your images the same size or slideshow, your video aspect ratio will be cropped to a square.
Above are all the standard video sizes for running Facebook ads to help you deploy effective campaigns. To update more useful knowledge about running Facebook Ads, please visit our website regularly!
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Because videos with this aspect ratio will display well on both mobile devices and computers. Therefore, ad content will attract users’ attention. Furthermore, this aspect ratio is also suitable for many promotional video content. At the same time, Facebook encourages use because it will display better on News Feed and Instagram. However, using advertising videos with which aspect ratio will depend on the ad content and the target audience you want to reach.
The aspect ratios recommended by Facebook for ad videos are 16:9, 1:1 or 4:5. If you use a different aspect ratio, the video may be cropped or displayed at the wrong size on some devices. To ensure the best quality of ad video display, use an aspect ratio that matches the content and design of the advertising video.
