Managing a website is not easy, especially when you have to deal with different requirements and deadlines. Depending on your type of business and the length of your operation, website management can entail a series of complex processes. In today’s article, Optimal Agency will learn about website management process with everyone, helping you better understand how to approach and manage websites effectively. Do not miss it!
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What is website management?
Website management is the process of gathering activities to ensure your website operates professionally and is updated and implemented according to plan. This includes the overall maintenance, security, and long-term development of the website, and organizing the marketing and content distribution strategy. Basic website administration includes the following tasks:
- Maintenance and upkeep
- Updated design
- Plan and deliver new content
- Deploy marketing strategy
- Ensure website security
- Customer and employee support
- Plan for future development
- Optimize user experience across channels
- Create reusable content
Website management requires a combination of many methods and techniques. A website management system is a platform that provides businesses with the necessary tools to effectively manage their website, ensure the best customer experience, and develop content effectively.
Detailed website management process
The work doesn’t just end once the website is published. Webmasters have to constantly deal with web design tweaks, server management, analyzing and improving site performance, plugin updates, along security-related challenges. Therefore, to manage the website you need to carry out the following processes:
Step 1: Website design
The main focus of website management lies in the design. Factors to pay attention to include:
- User experience (UX): User behavior changes over time. What was considered the best UX web design 5 years ago is outdated, so constant updates are needed.
- Call to action (CTA): Each page needs to have a specific purpose, encouraging users to take action. CTAs should be clear and simple, and there should only be one CTA per page.
- Content: Content is not only for SEO optimization but also has to attract visitors, provide value, and convince the first time.
- Conversion rate optimization (CRO): Converting traffic into customers is an important goal, requiring a constant focus on adjusting content, color, and customer experience, and removing barriers.
- Engage leads: Contact is the most popular way to engage customers, but care must be taken not to detract from the user experience.
- Images: Web design is not only about technology but also about images. It’s important to keep images consistent in font, color, and size, while also ensuring they match the content.
Step 2: Maintain website regularly
Website maintenance includes the following tasks:
Backup
Your website can encounter unexpected problems at any time. To deal with this, regular backups are important. Here are some tools to support website backups:
- iDrive
- SOS Online Backup
- Dropmysite.com
Monitor uptime
Make sure your website is always up and running by using hosting services from companies that offer uptime monitoring.
Check the browser
Decide which browser is most important to your visitors and prioritize accordingly.
Database optimization
Database optimization improves load times and saves storage space. Here are some support tools:
- SolarWinds: Database Performance Analyzer
- Red Gate
- EverSQL
Test the landing page
The landing page is the most important place where users will come from social media links or ads. This page should be regularly checked and optimized. Support tools include:
- Unbounce
- AdWordsRobot
- VWO Landing Page Analyzer
Remove redundant elements
Removing unnecessary elements helps increase website loading speed. Here are some support tools:
- Auto optimize
- WP-Optimize
- WP Super Cache
Analysis
Google Analytics is the most free and easy-to-use website analytics tool. In addition, there are other tools such as Sisense, Domo, Zoho Reports, Infogram, or Google Data Studio.
Update
Keep your website up to date with the latest patches for your theme, plugins, content management system (CMS), and server to ensure security and performance.
Step 3: SEO website
The website needs to be managed and perform well on Google to achieve optimal performance. Here are some important factors to pay attention to:
- Improving page load speed is critical to Google’s ranking success, especially after Google’s Core Vitals update. Website speed testing tools like GTMetrix, PageSpeed Insights, Pingdom, or UpTrends can help you evaluate and improve page load performance.
- Keyword optimization helps Google bots easily understand page content. Using powerful SEO tools like Ahrefs, Moz, etc. to research keywords and optimize them is an important part of an SEO strategy.
- To maintain your position in search results, monitor and update information from Google and related algorithms.
- Building a strong link structure, including internal and external links, is an important part of an SEO strategy. This helps increase the reputation, and trustworthiness of the website in the eyes of search engines.
Step 4: Optimize website performance
To keep your website in top shape, you need to manage the following factors:
Website hosting: Choosing a hosting service that is reliable and suitable for your website’s needs is very important. Ensure your server has enough resources to meet requests and maintain site performance.
Database management: A website’s database needs to be professionally managed to ensure stability and performance. The use of software such as SQL and PHP is common in database management and should be done with care.
Code bloat: Avoid code bloat that makes a website slow and confusing by optimizing code and removing unnecessary sections. This requires special attention to plugin installation and image optimization before upload.
Webmaster tools help test website performance across all browsers and devices, including:
Check website compatibility with browser:
- CrossBrowserTesting
- LambdaTest
- TestComplete
Check your device’s compatibility with the website:
- Catalan
- BrowserStack
- Ranorex
Ennsure to use these tools to test and tune your website to ensure the best experience for users across all platforms and devices.
Step 5: Website security
Ensure the security of your website by taking the following measures:
- Server Protection: Invest in server protection measures to prevent attacks from spam, DDoS, bots, and hackers.
- Update CMS: Ensure that your Content Management System (CMS) is regularly updated. While it may not be necessary to update immediately after a new update is released, you should do so within 30 days to avoid security vulnerabilities.
- Update Plugins: Make sure that the plugins you use are also updated regularly, as they often have updates to improve features and fix security issues.
Additionally, you can take additional measures to enhance security as follows:
- Extend SSL Certificate: Ensure that your website’s SSL certificate is extended to protect transmitted data. Contact your web hosting service provider for information on security features and specific recommendations.
- Access Control Management: Control auxiliary access rights of the website, only granting access to necessary individuals, and ensuring that access rights are not granted to those who no longer work for you.
- Hire Security Experts: Consider hiring a security expert to install IP address monitoring software for attackers and implement preventive measures.
- Regular Security Checks: Conduct regular security checks on your website to detect and fix security vulnerabilities. You can use tools such as NetSparker, IndusFace, or Google’s NoGoToFail, or hire an expert to assist in this process.
Step 6: Establish support channels on the website
Common customer support channels include:
- Email: Email is one of the primary means of communication and customer support. If you are making frequent changes to your website, having a responsive web hosting server is crucial.
- Text Messaging/Chat: Online chat is the most common form of online communication on websites. It provides convenience and quick interaction between businesses and customers.
- Phone: Although phone support may not be the most popular choice, it is still one of the most effective means of reliable customer support.
Website management is not only shaped by the 6 factors mentioned above. If your website has new and innovative elements added, managing it will require newer processes. Properly maintained websites serve you in the long term and protect you from major risks in the years to come.
In the article, Optimal Agency has shared the most accurate and detailed content. We hope that the information we have listed can be helpful to everyone in understanding the website management process effectively.
Explore more:
- Top 10 how to increase traffic to your website effectively and quickly
- How to promote your website effectively that you cannot miss
- 10 How to increase website reliability effectively in 2024
Frequently Asked Questions
The number of people managing each website may vary depending on the size and purpose of that website. In some cases, a website may only need a single manager, like personal websites or personal blogs. However, large businesses or websites with more complex features and content often need a larger management team. This team may include experts in web design, web development, content, digital marketing, and system administration. Most importantly, there must be cooperation between team members to ensure that the website is managed and developed effectively.
How to log into a website’s admin panel often depends on the platform or content management system (CMS) the website uses. For most websites, administrators typically access the admin panel by visiting a specific URL, such as /admin or /wp-admin (for WordPress). They will then be redirected to a login page where they provide their username and password. After successfully logging in, they will be taken to the admin dashboard where they can make changes, update content, manage users, and perform other management tasks for the site.
