Many businesses choose to use Facebook Lead Ads to find potential customers. So what are Facebook Lead Ads? How to set up this ads campaign on Facebook? How to run Lead Ads to achieve the best results? Follow this article to find out.
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About Facebook Lead Ads
What is Lead in marketing?
First, Lead is a term used a lot in Marketing. It means a collection of users who show interest in your business’s products and services also known as a potential customer file. Based on this idea, Facebook has developed Lead Ads type. It is understood as advertising to find potential customers.
What are Facebook Lead Ads?
Also known as Lead Ads or Facebook Lead Form. It is one of the popular forms of advertising that appears on users’ Newsfeeds and Stories on Facebook and Instagram. Through this ad, you can collect contact information of potential customers on Facebook and Instagram including email, phone number, location,…
This type of ads helps businesses reach specific target audiences easily. Thereby, you will get a list of potential customers and important data that will be automatically sent to your CRM system (customer relationship management software).
How do Facebook Lead Ads work?
Similar to other ads campaigns on Facebook, you need to set up a campaign on Ads Manager. Here you can customize features or upload media files to create many different product ads templates. Hence, it can maximize the advertising budget but still ensure to target the right target audience.
Facebook will use the information that advertisers set up to deliver ads to the right potential customers. The ad display location will be in the Newsfeed similar to a regular post but with the words “Sponsored”.
Lead ads work on discounts and promotions. If a business wants to increase the number of registrations to use products and services, Lead ads are promotional coupons and discounts. Users will need to enter registration information into the Form to receive the Coupon.
When the Lead Ads ad appears, the user will click on the call-to-action button (CTA), the information registration form will display and they only need to enter the information suggesting what they need. Next, Facebook will immediately send the discount coupon via thank you message or email depending on your settings. This is the lead form on Facebook. Customers will receive a discount code upon completion and the business will have customers.
To attract target customers and collect data from them, you need to bring them benefits. As soon as a customer clicks the CTA in the ad, the lead form appears directly on Facebook. At that time, users can fill in information without having to leave Facebook. This helps increase maximum conversion rates and information collected from customers will be saved in the CRM data resource.
>>>See more: How to get back a Fanpage that has lost administrative rights
Why you should run Facebook Lead Ads?
Many businesses have chosen to use Lead Ads for their marketing campaigns because it brings the following benefits:
Reach a large number of users
Facebook is known as a social network with a huge number of users. If you run Facebook Lead Ads, you can reach a large number of potential customers on this platform.
Reach the target audience
Due to Facebook’s integration of targeting and optimization tools. Lead Ads help you easily reach target audiences who are interested in your products and services. The ad’s display location is on the Newsfeed or Story of users who can fill out the form quickly.
Optimized for mobile devices
Most users often use mobile devices to access Facebook. According to many tests, Lead Ads ads are displayed optimally on mobile devices. Customers who see the ad can easily fill out the information in the form. Running Lead Ads helps businesses open their reach to many target audiences.
Bring the best experience to users
Unlike other types of ads, Facebook Lead Ads are designed with available forms. Therefore, users can directly fill in contact information without having to leave Facebook. Redirecting away from Facebook to your landing page will make customers uncomfortable. Further, Facebook Lead Ads helps increase conversion rates and reduce the cost of creating landing pages for Facebook ads.
Optimize costs and time
Compared to direct advertising, this ad helps you optimize the costs and reach the right potential customers. Not only does it help businesses save costs, but it also helps users save time. Since they only need to do a few simple steps to complete the information registration on the ad form in a short time.
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Increase brand recognition
With a huge number of users, Facebook is known as the ideal communication platform to help businesses increase brand recognition. Because Lead Ads reach target audiences and convert them into potential customers.
Flexible customization
When creating a Facebook Lead Ads campaign, you can easily customize the fields in the ad form including size, audience, business field, research field,…
How to run Facebook Lead Ads?
After clearly understanding what Facebook Lead Ads is and the benefits this type of advertising brings. Let’s learn about how to create an effective Lead Ads advertising campaign according to the content below.
Prepare advertising materials
You need to clearly understand the content of Facebook’s advertising policies to ensure that your ads do not violate any terms. Besides, you need to ensure the following factors when creating Facebook Lead Ads: Admin rights for business pages on Facebook, Instagram account linked to the page, URL to the website’s privacy policy page. Moreover, create attractive images, videos for the ads
Similar to other types of advertising, you also need to prepare an ads account, Visa/Mastercard with Fanpage and a Landing Page. For Facebook Ads accounts, you should use an account with high trust and have a spending history to help camp easily and ads approved quickly.
If you want a quality ads account, rent an account from Optimal Agency. Here, you will be granted a high, stable Trust Agency account with the best fees on the market and many attractive incentives.
You can be completely assured about the quality of advertising accounts that Optimal issues. High trust account, stable guarantee for camp approval, strong spending, fast ad approval with good bids and rarely locked. We have a huge, diverse account warehouse to meet all customer needs.
When you rent an advertising account at Optimal, you will be accompanied and supported 24/7 by experts. Set up account, cloak black hat link, consult content, optimize ads, handle account-related issues due to policy violations,… Contact hotline: +84819004282 for more detailed information about the service and receive the best quote from us. After preparing all the material above, proceed to run Facebook Lead Ads as follows:
Create ads campaigns
Firstly, access Facebook Ads Manager and click +Create to create a new campaign. Next, name your campaign, select the appropriate campaign target (find potential customers) and then click Continue.
Set the ad group
Next you name the ad group on your Facebook Lead Ads campaign. Also select the Fanpage running ads using the drop-down menu. Then you complete the details: target audience, set budget and advertising schedule, ad display location.
Create templates
After completing the ad group setup, name the ad template and choose the suitable ad format. If you want your ad to show multiple videos or images to attract potential customers, choose the carousel format.
Next, upload the video and image files in the ad template. Next enter the title, text content, link description and relevant Url.
Then, Facebook will create a preview of the ad for you to see how your ad displays in different locations.
Set form
Lead Ads are really effective because they allow users to convert right on Facebook. To create a form on your ad, choose the format, copy, and form type. Then, customize the form fields to make collecting user information easy. Finally, customize your Thank You page and add your website URL if you want to direct them to your website to increase conversion rates.
Notes when creating Lead Ads for increasing conversion rates
You need to pay attention to the following to achieve the best results when running Facebook Lead Ads:
When creating a Lead Ads ads campaign, you have to define the campaign goal. Therefore, Facebook can understand your target and then distribute ads to the right audience.
Also, you should offer many incentives and benefits to attract customers to click on CTAs. Including attractive gifts, coupons, participation in lucky draw programs,…
Moreover, create unique, attractive content and choose suitable formats. A short video or multiple images in carousel mode will help you attract many potential customers and increase brand recognition.
After customers fill out the registration form on Facebook Lead Ads, contact them as soon as possible to help increase the conversion rate. In addition, you should combine it with Facebook’s Messenger app to reach and interact with customers.
By this article, you might understand how to run Facebook Lead Ads. Hoped you will apply this information successfully to your ads campaign and attract potential customers.
Please refer to:
- 10 latest effective tricks for running Facebook ads in 2024
- How to test Facebook ads effectively
- How to handle a Facebook advertising account is flagged?
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Frequently asked questions
The following industries are suitable for running Lead Ads: real estate, cars, education, consumer goods,…
Each type of ads will be suitable for each time of business development. It also applies to Facebook Lead Ads. You should use Facebook Lead Ads in the following cases:
Grow your email list with potential customers of your business.
Rung limited-time offers to urge potential customers to sign up for emails quickly.
You can use Lead Ads to target specific audiences and encourage them to sign up for an online course.
Use the Lead Magnet feature (an offer/gift/document,…) in Lead Ads to attract target customers to sign up for emails in the form.
Facebook Lead Ads help drive potential customers to register for events. After clicking on the ad, users will be taken directly to the form and fill out information right on the Facebook platform.
Facebook Lead Ads are used to provide Brochures to potential customers.
Before the event is launched, Lead Ads are used to collect email addresses of potential customers and send event information via email.
