YouTube is known to many as a social networking site that shares videos from individuals, and organizations to viewers. With a user base of up to 1.8 billion subscribers, YouTube has become an information channel where businesses and entrepreneurs aim to promote their brands. The YouTube platform offers a variety of advertising formats to help businesses optimize their product promotion campaigns. In this article, we will introduce you to one type of advertising called TrueView. Let’s see what benefits YouTube trueview ads have that many businesses apply to promote their brands on YouTube.
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What are Youtube trueview ads?
TrueView advertising is a type of advertising on Google’s YouTube platform. Trueview is designed to optimize the viewer’s experience and enhance their interaction with the ads. There are two main types of TrueView ads on YouTube:
Trueview In-Stream: In this type of ad, viewers have the option to skip the ad after 5 seconds if they do not wish to continue watching. The ad is only charged when viewers watch at least 30 seconds or interact with it (click on a link, comment, like the video, etc.).
Trueview Discovery: Ads are displayed on the YouTube search results page or the YouTube homepage as suggested video cards. Viewers can click to watch the video, and charges are incurred only when they interact with the ad.
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Information about 2 types of TrueView advertising
Trueview In-Stream
Description: This type of ad appears before or while a viewer is watching a video on YouTube. Viewers can skip the ad after 5 seconds if they are not interested.
Video requirements:
- First, short videos must be uploaded to YouTube before setting up the ad.
- Allow embedding
- Posted in public or private mode
- The ideal length should be from 12 seconds to 3 minutes (video length can be longer)
Cost calculation:
Advertising fees will be calculated in 3 specific cases as follows:
- First, the ad will be charged if users watch the ad for at least 30 seconds.
- Second, for videos shorter than 30 seconds, users must watch the entire video.
- Users click on the URL link, call-to-action overlay, card, or banner in the ad.
If users skip the ad before 30 seconds, they will not be charged.
Advantages of using TrueView In-Stream ads:
- Flexible costs because charges are only incurred when viewers are interested in the ad.
- Voluntary interaction helps create a more proactive target audience.
- Detailed data and performance analysis help advertisers optimize their strategies.
TrueView Discovery:
Description: TrueView Discovery ads appear on the YouTube search results page and YouTube homepage as suggested video cards.
Cost calculation:
- The cost of TrueView Discovery ads will be calculated in the following 3 forms:
- First is video impressions: each video displayed to users, whether they watch it or not, the cost will still be charged.
- The second is the number of clicks: Calculated based on user clicks for each time the ad video is displayed.
- Lastly, views: When viewers click to watch the video for a certain duration, the cost will be charged.
Video requirements:
- Videos must be uploaded to YouTube before setting up the ad.
- Allow embedding.
- Published in public or private mode.
- Comply with Google advertising policies.
- No limit on duration, the ideal length is from 12 seconds to 3 minutes.
Advantages:
- Increase viewer discovery by displaying on important pages.
- Cost-based on active interaction, helping optimize advertising budget.
- Support in building brand awareness and creating interaction.
Benefits of Youtube trueview ads
Advertising on YouTube Trueview brings many important benefits to advertisers on the YouTube platform. Here are some key benefits of Trueview advertising:
+) Voluntary interaction: Viewers can skip ads after 5 seconds if they are not interested. This creates voluntary interaction, making viewers more likely to actively choose to watch the ad if they find it appealing.
+) Cost-effective: Trueview In-Stream ads only charge when viewers watch at least 30 seconds or engage (click on a link, like a video, comment, etc.). This helps advertisers save costs and only pay when there is genuine interest from viewers.
+) Target audience segmentation: Trueview advertising provides rich data and analysis tools for advertisers to understand their target audience. This helps optimize advertising strategies and enhance the ability to reach desired audience groups.
+) Brand awareness: Trueview Discovery helps ads appear on search result pages and the YouTube homepage, increasing the opportunity for viewers to discover and interact with the brand.
+) Detailed statistics and analysis: Trueview advertising provides detailed statistical tools and performance analysis for advertisers to evaluate their advertising campaigns and adjust strategies flexibly.
+) Integration with Google Ads: Trueview integrates closely with the Google Ads advertising platform, making it easy for advertisers to manage and track their advertising campaigns in a single system.
Conclusion
In conclusion, this article has presented the necessary knowledge about Youtube trueview ads. Take the time to read the entire article as it will help you equip yourself with knowledge about Youtube trueview ads. Additionally, there are many other great articles on advertising, and marketing fields that you should refer to.
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