Not only is Google a search engine, it is also a platform that helps businesses reach many potential customers. Many businesses have deployed Google Ads campaigns to promote their products and services and grow their business. People just starting to learn about Google Ads will encounter many difficulties. What is needed to run Google Ads? How to run Google ads effectively? In today’s article, we will answer these issues in detail!
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Why should you run Google Ads?
Google Ads is an online advertising service provided by Google that helps businesses promote products and services on Google Search, YouTube as well as other Google partner websites. With Google Ads, businesses not only reach many target customers but also receive many benefits. Before getting the answer about what it takes to run Google Ads, let’s find out the following:
Large customer reach
In addition to appearing on Google’s search website, Google Ads ads also appear on many different partner platforms including GDN, video, and other partner websites,… Thanks to that, businesses can continue to reach many target customers.
Reach the right potential customers
The way Google Ads works is that a business’s ads will be displayed to people who are searching for information about products and services. Thanks to that, businesses can reach the right potential customers at the right time they are looking for, helping to increase the conversion rate of orders.
Optimal efficiency and cost
Google is considered by experts to be an effective advertising channel with a high conversion rate. Because when users need to search for products or services, they will often go to Google to search for information. Therefore, the likelihood of them taking action when seeing a business’s advertisement is very high.
With Google Ads, businesses will only be charged when someone clicks on the ad. There are many different bidding options that advertisers can choose from. Advertisers have complete freedom to decide how much or how much they want to spend each month and are never charged more than their budget. Businesses can be completely proactive in controlling budgets and optimizing costs.
Measure campaign effectiveness well
The Google Ads dashboard provides detailed reports on campaign health to help advertisers understand campaign performance. Combined with the Google Analytics tool, advertisers can easily monitor needs and grasp target customer psychology. Based on that data, businesses can optimize campaigns in terms of bids, budgets, and advertising content.
>>>Click now: Website ranking criteria on Google
What does it take to run Google Ads?
You need a website or a landing page to facilitate running Google Ads to run ads on this platform. When creating a website, businesses need to ensure that the content on the website complies with the law and does not violate Google’s advertising policies.
Next, advertisers need a Google Ads account and an old Gmail account to manage the account and campaigns. Besides, a Visa/Mastercard is indispensable to pay advertising fees.
With a Google advertising account, you should choose an account with high trust and spending to deploy convenient and highly effective campaigns. If you want a quality, stable Google Ads account, rent an Agency account from Optimal.
Optimal is proud to be a senior agent of Google with more than 10 years of experience in the field of providing advertising resources and the number 1 unit in renting Google Ads accounts. Coming to Optimal, you will be granted a highly trusted Google Ads Agency account with the best fees on the market and many attractive incentives.
Our agency advertising account has run many difficult products (Crypto, Nutra,…) that will bring your Google advertising campaign the best bid. By choosing and using our service, you will not need to worry about account or campaign management. You need to submit campaign information and the advertising budget.
Optimal’s Google Ads experts will ensure 100% campaign activity (camp active). We will send you details about the status of your Google Ads campaign every day. You can use this data to compare with business results to evaluate the effectiveness of advertising campaigns and make decisions on whether to continue running ads or not.
Optimal’s technical team will always accompany and support you 24/7 throughout the process of using the service. Setup camp, content consulting, keyword, and advertising content moderation, policies violation link cloaking, advertising optimization,… For more details about the service and to receive the best quote from Optimal, contact the hotline: +84819004282!
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Instructions on how to run Google Ads effectively
After getting the answer to the question: “What does it take to run Google Ads?” Please refer to the following instructions on how to deploy a successful and effective campaign:
Create a Google Ads campaign
Log in to your advertising manager to create a Google advertising campaign. Go to the campaigns tab on the left and click the +Create button in the left corner. Next, select New Campaign from the drop-down menu.
Choose a campaign objective
Then, the interface will appear with goals: sales, potential customers, brand awareness, or choose to create a campaign without instructions on goals,… Next, choose the type of campaign with the same website name and then click Continue.
Set up advertising campaigns
Now name your campaign and the appropriate network for the ad. Next, set up your campaign’s target audience based on the following factors: select ad targeting location, language, and audience,… then click Save to continue.
Next, you need to set your ad budget and bid and create ad extensions. The extensions you can use include web pages, captions, calls, etc. If you want to use any extension, click on the arrow and proceed to install the information, and it’s OK.
Set up ad groups and keywords
In the ad group section, select the ad group type and name the ad group, then click advertising keywords. There are 3 types of keyword matches you can choose from broad match, exact match, and phrase match.
Next, you need to choose the Destination URL to redirect users to after they click on the ad. At the same time, complete the details including: 3 headlines with a character limit of 30 and a description of a maximum of 90 characters. After completing the Google Ads run form, select Save and click Continue.
Write Google ad samples
If you want to create standard, well-tuned Google Ads ads that attract many views and interactions, you need to pay attention to the following issues:
The ad sample includes 3 titles, 1 title of 30 characters, 2 descriptions of 90 characters, and no more than 270 characters in length.
The main keyword phrase should appear twice, once in the title and once in the description.
Ensure the advertising content is concise, clear, and meaningful enough to highlight products and services and avoid rambling. Communicate valuable and attractive information about products to customers.
Do not use special characters, abbreviations, or spelling errors. Don’t forget to add a call to action to increase the persuasion and interaction of your ad.
Optimize landing page content
The landing page or landing page is where customers are redirected after clicking on the ad. Therefore, in addition to building attractive and attractive advertising content, you need to optimize the landing page. Ensure the landing page is presented with a beautiful interface, providing complete information about products and services with a fast page loading speed.
Captivating title, containing all advertising content within 65 characters. Ensure a clear, coherent writing style and appropriate language for each target customer group. The call to action is appropriate and linked to increased persuasion of customers.
>>>Click now: How to write Google Ads
Set up the Remarketing object
When customers need products or services, they will start searching with related keywords on Google. At this time, businesses need to use remarketing campaigns to reach target customers interested in products and services to help improve conversion rates.
Most users, when searching for products or services for the first time, will not make a purchase but will still consider prices and incentives between parties to make a purchasing decision. They will need time to consult many other units to compare prices, quality, and incentives,… before making a decision.
Businesses need to go to the Google advertising page to get the remarketing code and install it on the website. When users access the website, the system will remember the cookie in the remarketing list. From here, businesses can refer to planning their next advertising plan to convert customers’ purchasing behavior.
Monitor and optimize ads
After completing the setup steps above, check all campaign settings and click Submit to publish the ad. Google will review and operate the campaign to help distribute ads to the right target audience.
During the process of running Google Ads, businesses need to regularly monitor the effectiveness and optimize the advertising campaign. You need to view and analyze Google Ads Manager campaigns to understand advertising performance including the number of impressions, number of clicks, click-through rate, and number of conversions.
At this point, you understand what it takes to run Google Ads. Hopefully, this information will help you in implementing successful, highly effective Google Ads campaigns!
Please see more:
- Instructions for Google keyword advertising effective
- Facebook Ads metrics to watch out
- How to run Google Play ads effectively?
Frequently asked questions
Unlike Facebook, Google Ads charges based on the number of clicks. This means that businesses only need to pay when customers click on the ad. This means that advertisers will be solely responsible for optimizing their ads. If you want to improve the results of your Google Ads campaign and reduce bids, you need to know how to optimize your ads.
The answer is no. You need to have a website if you want to run a Google Ads campaign so that when users click on the ad, they will be redirected to the business’s website, helping to increase the conversion rate of orders. If you still want to run Google ads without a website, use Google Ads call ads.
