In the 4.0 era, mastering Meta advertising techniques helps businesses improve their competitive position. For marketers or agencies providing Facebook advertising services, it is necessary to complete the Facebook Blueprint training course to improve professional skills in Facebook Ads. By completing the course and receiving the Facebook Blueprint certificate, you can prove yourself as a Facebook Marketing expert and strengthen your marketing career on Facebook. What is Facebook Blueprint? How to get this certificate? Please follow the article below from Optimal Agency!
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What is Facebook Blueprint?
It is a free online training program that provides courses on digital marketing on Facebook, Messenger, Instagram, and WhatsApp platforms. It provides online courses and documents to help users understand how to use Facebook tools to manage campaigns.
Learners can choose one of the topics and choose the learning link that suits their overall business goals. All you need to register for the Blueprint Online Training Program is a Facebook account. In addition, Facebook Blueprint also provides learners with tests and certificates to prove their ability. Through this program, marketers can master the knowledge and skills needed to advertise and optimize campaigns on these platforms. It is also understood as Facebook’s detailed plan to help advertisers navigate the output and input factors of Facebook Marketing advertising from A to Z. The curriculum is divided into many paths suitable for each learner’s ability. The eLearning section of Facebook Blueprint helps you grow your business with free courses with a clear roadmap. The program includes 85 courses suitable for all businesses from small to large. You can enroll in any course to expand your knowledge of Facebook marketing and advertising. Online training lessons help people become proficient in implementing Facebook Ads campaigns. At the same time, the platform also has training courses on setting up and managing Facebook Pixel to improve advertising effectiveness.
When choosing the right Facebook Blueprint program, you will need to take 2 secure exams including the core advertising competency exam and the specialized exam depending on the Facebook Blueprint program selected. These exams are to assess and measure the understanding and application of Digital Marketing skills necessary for related jobs.
After completing the course and achieving enough points in the exam, learners will receive a Facebook Blueprint certificate to demonstrate their understanding of this field. It is the only official Facebook professional certification recognized by Facebook and launched in March 2015. Currently, there are two popular Blueprint certifications: Facebook Certified Planning Professional and Facebook Certified Buying Professional.
The role of Facebook Blueprint for today’s marketers
If you understand what Facebook Blueprint is, you need to understand the importance of this certification for today’s marketers. Facebook is currently one of the best platforms for advertising products, services, and brands with a large number of users. Participating in the training program and receiving the Facebook Blueprint certification brings many benefits to marketers as follows:
Increase your advantage when applying for a job
Not only does it provide learners with more knowledge and skills through Facebook Blueprint’s Facebook Marketing courses. For those who work in Marketing, after completing and receiving the certificate, they can add this certificate to their application to increase their professionalism and improve their advantage when looking for a Marketing job. Because it is a measure of the ability to create many opportunities for advancement and help bring you great income in your Digital Marketing career path.
Improve Marketing Efficiency
Through the course, marketers can clearly understand how Facebook advertising tools work. Thereby providing many means to build effective marketing strategies to increase the ability of advertising to reach the right target customers and optimize costs. Once you have mastered how Facebook advertising works and is distributed, reaching customers will become easier. Businesses can easily attract attention promote the purchasing process and increase sales and profits.
In addition, you can also improve your knowledge and skills in data analysis and campaign effectiveness measurement through the Facebook Blueprint program. From there, you will have a method to adjust your marketing strategy to suit your goals.
Creating a competitive advantage for businesses
With a Facebook Blueprint certificate and a perfect advertising strategy, businesses can reach potential customers better. This helps increase the effectiveness of advertising campaigns, enhance brand awareness, and save costs. On the other hand, businesses can increase sales and increase competitiveness among competitors in the same field. Obtaining a Facebook Blueprint certificate is not simple and program participants must continuously test their abilities to request annual re-certification. Therefore, if a business obtains this certificate, it will significantly increase its competitive advantage.
Besides, readers should learn more about our AI tool for Facebook ads to gain more useful knowledge.
How to get a Facebook Blueprint certificate simply
Facebook Blueprint certification is granted to individuals and businesses that have completed competency tests. When you have this certificate, you will become a Facebook Marketing expert with a career advancement to help your business grow.
What are the conditions for receiving a Facebook Blueprint certificate?
There is no denying the benefits of this certificate, however, to achieve it, you need to meet the following requirements:
- If you join the Facebook Blueprint course, it is 100% free, but if you want to get a certificate, you need to pay 150 USD to take the exam.
- You can take the exam online at home or register for an exam schedule at the Pearson VUE testing center at least 1 day before the exam.
- The Facebook Blueprint scoring system is based on a scale of 300 – 1000 and if you want to get a certificate, you must achieve 700 points or more. If you do not reach the minimum score, you will need to pay 150 USD if you want to retake the exam.
- Commit to comply with the regulations when taking the exam, such as not using online translation tools, Smartphones, dictionaries or any other documents during the exam.
- You must sign a non-disclosure agreement about the exam questions and answers after taking the test.
- This certificate is only valid for 1 – 2 years. If you want to renew it, you must re-register for the exam.
Instructions for obtaining the Facebook Blueprint certificate in detail
To obtain the Facebook Blueprint certificate, visit the link: https://www.facebook.com/business/learn/certification and select the certificates you want to take. Next, click on the certificate you want to obtain and then click on each certificate to see detailed information. Next, follow the instructions inside each certificate. You can take a practice test, participate in an online course to review your knowledge, and register for the exam via your Facebook account.
Click on the certificate you want to obtain and scroll down to see the resources to support obtaining the certificate. In the Blueprint learning section, Facebook will provide the necessary study programs to obtain the certificate. In the skills test section, you can take a free practice test. To start the test, click Register to take the exams. You will need to fill out the Profile information and instructions on how to schedule an exam at VUE.
You will have 75 minutes to complete the exam. If you complete the exam with enough points, you will earn a Facebook Certified Professional badge. In addition, you can attend a one-day Blueprint Live workshop to learn how to practice the knowledge you have accumulated.
At this point, you have a better understanding of Facebook Blueprint, the importance of this certificate, and how to earn it. By completing the courses and achieving the Facebook Blueprint certificate, you can proficiently use marketing tools on Facebook to promote your brand and products.
Please refer to:
- What is Google Ads certification? How does Google Ads certification work?
- How to run functional food ads on Facebook?
- Google Ads Agency accounts for rent value 2024
Frequently Asked Questions
The answer is that the certification is very valuable and it shows that you have fully understood the complexity of Facebook advertising at the expert level. It represents the credibility, persistence, knowledge, and professional skills of the advertiser. When you pass several tests, Facebook will grant you several digital badges to share on the website, Facebook, LinkedIn, and Twitter. If you are an agency, you need to take the test to prove your ability to build a brand reputation. Individuals who own the Blueprint badge will have a competitive advantage in the marketing world and have good jobs at famous agencies.
If you want to register for a course on Facebook BluePrint, go to the homepage and log in to your Facebook account. Then, search for the course you want to register for and proceed to register. On Facebook BluePrint there are currently 3 main course levels: basic, advanced, and in-depth.
