Top View ads appear first on the news feed, with vivid images and sounds. This is an ideal choice for branding campaigns, launching new products, or marketing during peak sales seasons. Let’s explore the details of top-view ads on TikTok with Optimal Agency in this article!
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What is Topview TikTok advertising?
Top View ads on TikTok are a type of video ad with a length of 5 to 60 seconds. A highlight of this type of ad is that it appears as soon as the user opens the TikTok application, with images and sounds automatically playing. Top View ad videos will take up the user’s entire screen throughout the day, helping to attract millions of views from the TikTok community. Top View ads are designed to optimize viewer attention and interaction, bringing high interaction efficiency and incredible brand recognition. Thanks to the large ad space and the prominence right from the moment you open the app, this type of ad becomes a powerful tool to attract attention and make a deep impression on the audience on TikTok.
Some outstanding features of Top View ads include:
- Frequency of Display: Each Top View ad video only appears once to each user per day. This ensures diversity and avoids information overload for viewers.
- Skip Option: Users can skip the ad by tapping the “Skip” button in the right corner of the screen after 3 seconds or swiping up, similar to when watching videos in the news feed.
- Link-Click Format: Top View ads support the link-click format, allowing users to easily redirect to pages such as landing pages, hashtag challenge pages, and other websites. This feature helps increase conversion rates and traffic to related pages.
With these outstanding features, Top View ads on TikTok are an ideal choice to enhance the effectiveness of your advertising campaign.
Standard specifications when running TikTok Topview ads
Before deploying TikTok Top View ads, understanding the important technical specifications is essential to ensure that your advertising campaign runs effectively and without technical problems. Here are the specifications you need to note:
- Length: The ad video can last up to 60 seconds. This time allows you to convey your message clearly and completely, thereby creating a strong impression on viewers.
- Aspect ratio: TikTok supports 9:16 (vertical), 16:9 (horizontal), and 1:1 (square) aspect ratios. You should choose the aspect ratio that suits the design and goals of the ad to optimize display and interaction.
- Resolution: To ensure the best image quality, your video ad should have appropriate resolution with dimensions such as 960×540 px, 540×960 px, and 640×640 px. This will make your video look sharp and professional on any device.
- File format: The video ad should be saved in popular formats such as .mov, .mp4, .3gp, .mpeg, or .avi. Using the appropriate format ensures that the video can be played back smoothly on the TikTok platform as well as on different devices.
- Video size: The video size should not exceed 500 MB. This helps upload and play the video quickly and stably, avoiding interruptions during broadcasting.
- Bitrate: The minimum required bitrate is ≥516 kbps. This bitrate ensures that your video is of good quality when broadcast, with clear images and sounds, helping to attract and retain viewers more effectively.
By understanding these specifications, you can create quality Top View advertising videos, helping your advertising campaign on TikTok achieve optimal efficiency and attract users’ attention.
We invite readers to learn more information such as how to use TikTok Promote.
Which strategies is Topview TikTok suitable for?
Top View advertising on TikTok is not only a powerful advertising tool but also an effective choice for short-term branding and sales promotion campaigns. However, the use of this type of advertising needs to be carefully considered, depending on the specific goals and strategies of the business. Here are some cases where Top View may be suitable:
Brand value enhancement strategy: Top View is an ideal choice for advertising campaigns that aim to increase brand awareness and reach a large number of users. With the ability to display the first ad video when users open the application, Top View helps improve brand image and build trust with customers. The immediate and prominent appearance on the screen helps users remember the brand longer, thereby enhancing recognition and creating a strong impression.
Product launch strategy: When launching a new product, it is important to create a lot of attention and attract potential customers. Top View offers the opportunity to display an impressive promotional video right from the start, helping the product quickly stand out and make a strong impression in the minds of consumers. By using this ad format, businesses can ensure that their products are noticed from the moment users open the app, increasing the success of the launch campaign.
Peak season driving strategy: Top View is also an ideal choice to increase sales during peak shopping seasons such as Black Friday, Cyber Monday, or Lunar New Year. During these occasions, attracting the attention of millions of users in a short time helps improve the effectiveness of the marketing campaign. Top View ads ensure that your message is displayed first and most prominently, thereby driving traffic and revenue during important sales seasons.
Some typical examples of Topview TikTok advertising
I Like K-Food
Korea Agro-Food & Trade Corporation (aT) launched a Top View advertising campaign on TikTok to promote Korean fruit products to consumers in Vietnam. The ad featured the hashtag #LenMoodCungKfruit, which was placed at the top of the “For You” page to attract users’ attention as soon as they opened the app.
aT used a popular TikTok song to stimulate interaction and encourage users to participate in fun activities. As a result, the hashtag #LenMoodCungKfruit reached 29.1 million users and garnered more than 395.2 million views on the TikTok platform. This success not only proves the effectiveness of Top View advertising in generating interest but also raising awareness of Korean fruit products.
Sanofi
Sanofi, a leading healthcare brand, launched a Top View advertising campaign to educate Brazilian consumers about the benefits of its headache medication Dorflex UNO. They combined Top View advertising with In-feed advertising to maximize reach and engagement. The campaign achieved nearly 27 million views and an average click-through rate of 18.8%, which not only increased brand awareness but also improved brand recognition by 7.8%. The combination of these advertising formats created a comprehensive advertising effect that helped Sanofi strengthen its position in the healthcare market and increase consumer awareness of its products.
These successful campaigns demonstrate the powerful ability of Top View advertising to build brands, attract attention, and increase sales. Brands have made the most of this ad format to achieve their strategic goals and create a deep impression with TikTok users.
Balenciaga
Balenciaga has applied the Top View advertising campaign on TikTok to increase brand recognition and attract new users in the UK and French markets. Balenciaga’s Top View ads were designed to cover the entire user’s screen as soon as they opened the app, combined with vivid sound to create a strong attraction. Notably, the ads not only attract attention but also lead users to the shopping page by directly linking to the landing page in the ad.
This campaign has recorded great success with more than 25 million video views and more than 4.5 million visits to the shopping page. This number shows the strong connection of Top View ads with TikTok users while opening up opportunities for explosive sales for Balenciaga. This success not only strengthens the brand image but also promotes customers’ online shopping activities.
Above is useful information about Topview TikTok advertising that you can refer to. Hopefully, the information from Optimal Agency will help you better understand Topview TikTok advertising and apply it effectively!
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In-Feed advertising is a type of advertising that displays directly in a user’s news stream on social networking platforms such as Facebook, Instagram, or TikTok. These ads appear between friends’ posts or other content the user is following, creating a natural, non-disruptive appearance. With a design that matches the original content, In-Feed ads easily attract user attention and interaction, while also providing effective promotion opportunities for brands or products.
The cost of advertising Branded Hashtag Challenge on TikTok often fluctuates depending on the size and scope of the campaign. This is a form of advertising where a business creates a challenge or branded hashtag, encouraging users to create content and participate in their own way. Costs can include factors such as the base fee for the campaign, content production costs, and desired reach. For large campaigns or requiring global distribution, costs may be higher, but in return, you have the opportunity to reach a large number of users and create a powerful ripple effect on the platform.
