Besides Facebook and Instagram, Zalo is also one of the social networks with the largest users and is the most popular today. Therefore, many businesses and sellers have chosen the platform to deploy marketing activities to develop their business. However, not everyone knows how to market on Zalo effectively. So in this article, Optimal Agency will help you better understand what is Zalo Marketing and share the secret to successful and cost-effective marketing on Zalo!
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What is Zalo Marketing?
It is an online marketing strategy used to promote the image, and brand of products and services to potential customers on Zalo. With marketing activities including advertising, brand PR, and customer care, … Currently, many businesses are promoting Zalo Marketing activities to improve business efficiency, help reach new customers, and maintain good interactions with old customers.
This is a means used by businesses to reach and connect with customers effectively. Businesses can find new potential customers with Zalo marketing, effectively take care of customers enhance brand awareness, etc. Through that, businesses can increase sales and brand value.
With each Zalo account being a real customer, Zalo Marketing activities will bring higher reach and conversion rates than other social networking applications. If the Zalo Marketing campaign is successfully implemented, it will be more effective in building the brand and creating a good impression in the eyes of target customers.
The Zalo social networking platform has the participation of many different customer groups. Therefore, Zalo is the perfect marketing channel for businesses to reach and attract many target customers. Each phone number is set up corresponding to a Zalo account, so companies can quickly connect with customers through this platform. According to many studies, posts, and messages on Zalo have high reach and interaction rates. Moreover, businesses can reach target customers at the lowest cost.
Benefits of implementing Zalo Marketing
If you understand what Zalo Marketing is, discover the values that this tool brings to businesses. When implementing marketing activities on Zalo, businesses will receive the following benefits:
Wide reach
Not only social networks, Zalo is also known as a free messaging and chatting application with a simple and easy-to-use interface. Zalo users are very wide, from 18 to 60 years old, and cover 63 provinces and cities in Vietnam. Therefore, if businesses implement marketing campaigns on this platform, they can reach many audiences. In particular, businesses can reach the right target customers through criteria: behavior, interests, etc.
High conversion rate
Zalo requires users to use a phone number to register an account, so the number of fake accounts on this platform is low. Because all accounts on Zalo are authenticated, when implementing Zalo marketing, businesses can promote products and services to real potential customers. This helps to increase the conversion rate for Zalo Marketing compared to other social networks. At the same time, it helps businesses increase sales and maximize profits.
Low cost
Compared to other social networking platforms, implementing marketing campaigns on Zalo is considered more cost-effective. Businesses can create free Zalo accounts to approach, advise, and take care of customers effectively. Not only creating a free account, but the cost of implementing marketing activities on Zalo is also much lower than on other platforms.
Zalo Marketing costs 4 times more than traditional SMS, and Zalo also has many other features that allow businesses to deploy for free for a certain period or limited quantity, specifically the ZNS service only charges when the order is sent successfully. Zalo Marketing targets the right target customers who are interested and need to buy products and services, helping to increase revenue and maximize profits.
Many features to support marketing activities
With a calling and messaging platform, businesses can not only deploy marketing campaigns on Zalo focusing on these activities. The application also allows businesses to post, send mass messages, run ads, and plan, and measure results. In addition, Zalo also adds a feature to support outgoing messages with high click and open rates. In addition, many other tools will be launched in 2021 to support Zalo Marketing including Zalo Official Account, Zalo Ads, Zalo Shop,…
Besides, you should learn some other information such as how to create a Referral Marketing strategy.
Popular forms of Zalo Marketing
Once you understand the importance of Zalo Marketing, let’s see what types of marketing on Zalo are popular:
Zalo marketing via a personal account
This is a form of marketing on a personal Zalo account to introduce products and services to customers. When implementing Zalo Marketing using this method, use your account to send messages to your friends on Zalo.
Then use your account to post content about your business’s products and services or related information so that your friends on Zalo can see that post.
Or you can use search tools on Zalo to connect with friends and people around you, classifying them by specific gender and age criteria. Join chat groups in the same field as your business to make friends and send messages.
Through Zalo Official Account (Zalo OA)
Similar to Facebook Fanpage, Zalo OA allows users to create booths and run ads. However, Zalo OA uses the form of sending messages to interested people, unlike Facebook pages that display posts on the homepage of Fanpage followers. How to do it is as follows:
- You need to create Zalo OA first, then post posts or send messages to interact with customers to build brand and product images.
- Create a Zalo content marketing strategy to increase customer traffic to the Zalo OA account.
- Implement Zalo Marketing strategies through advertising or customer care.
In addition, the business’s Zalo account needs to note that the avatar and background image must be the logo and slogan of the business. At the same time, post articles regularly and interact with partners and customers.
Use Zalo Ads
Similar to Facebook Ads, Zalo ads are used to promote and introduce products and services on Zalo OA. The advantage of this type of marketing is the ability to create your ads without having to set up content, connect to Zalo, or top up or run a campaign. Businesses need to identify the appropriate target audience so that Zalo can distribute ads to each specific and most appropriate audience group.
Zalo mixed marketing
Businesses can also combine many different forms of marketing on Zalo to achieve the best results to help increase conversion rates. Depending on each stage of business development, you should choose the appropriate form of Zalo marketing to introduce new products, take care of customers, find new customers, etc.
How to implement marketing on Zalo, optimize costs effectively
Here, you have understood what Zalo Marketing is as well as the benefits it brings. If you want to implement marketing activities on Zalo effectively but do not know how to do it, pay attention to the following points:
Invest in images and content
With any marketing campaign on any platform, including Zalo, content is the key factor to attract and retain customers. When implementing marketing on Zalo, you need to focus on creating attractive, engaging content that provides value to users. In addition, using eye-catching and professional images and videos makes the content more vivid.
Exploit the resources on Zalo
Zalo is the perfect platform for you to create successful marketing strategies. In addition to messaging and calling features, Zalo also owns many other rich resources to reach customers such as Zing MP3, and Zing News, … Take advantage of these features to increase reach and interaction with potential customers.
Increase the number of people interested in the Zalo official account
Zalo OA is a page for businesses to support promoting products and services and increase interaction with customers. You need to increase the number of people interested in your business through forms such as Zalo Ads, introductions, and advertising on forums.
Focus on customer service
Not only do businesses need to focus on product quality and marketing activities, but they also need to pay attention to customer care services. If customers want to learn about products via Zalo, you should support and respond quickly. In addition to sales service, you need to pay attention to after-sales service.
Personalize messages on Zalo
When customers are interested in your business’s OA, you can send free Broadcast messages to customers. Personalizing messages on Zalo plays an important role in creating special impressions and attracting customers to use products and services.
An effective marketing method that helps businesses find target customers, increase sales, and maximize profits is Zalo Marketing. Through our sharing above, you can better understand what Zalo Marketing is as well as how to implement marketing on Zalo effectively.
Please see more:
- How to build an Affiliate Marketing campaign successfully
- How to seeding groups effectively, with high conversion
- What is data-driven marketing? Steps for implementation
Frequently asked questions
Regardless of the size or field of the business, Zalo Marketing still brings positive impacts. Calling, texting, Broadcasting, sharing information, customer care, and many other features that businesses can use to reach and interact with target customers. Thereby helping to increase sales, increase profits, and build brand value.
By using Zalo marketing software, businesses can optimize advertising activities on Zalo including sending mass friend requests, sending automatic messages, and managing posts,… You can use some software such as Zalo Pro, Simple Zalo, Zalo Marketing iClick,… to support the marketing process on Zalo.
