If advertising content attracts and retains customers, the time the ad runs affects the reach of the target audience. What time should I run Facebook ads to reach more people and maximize sales? Please follow Optimal Agency’s article below to get the most correct answer!
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What is hourly Facebook advertising? Is it effective?
That means running Facebook ads at the desired time frame, specifically when many users access and use Facebook.
Businesses will need to pay a certain fee for ads to be distributed to target audiences on Facebook. The system will find potential customers that match the requirements, or products or services of the business.
Running hourly ads will be effective if businesses research and find out the time frame in which their target audience regularly accesses Facebook.
When implementing Facebook Ads campaigns to promote products and services at this time, business ads have more opportunities to display. Besides, it can reach many target audiences. At the same time, increases interaction and maximizes conversion rate.
However, when should you run Facebook ads, or how to determine the best golden hours to run ads? Let’s continue exploring the content below now!
>>>See more: content marketing trends
How to determine the golden hour to run Facebook ads
For each industry, product, or service, each advertisement will target a different target audience. They have different characteristics, behavior, and access times. Therefore, the appropriate time frame to run Facebook ads will be different. To determine the exact advertising time frame, you can rely on the following factors:
Target audiences
To be able to choose the golden hour to run ads, you need to identify the right target audience. Different customer groups will have different behaviors, habits, interests, and active time on Facebook.
Therefore, you need to determine exactly the target audience, characteristics, and their Facebook usage habits. The more specific your analysis is, the easier it will be to determine the most suitable golden hours to run Facebook ads.
On the other hand, you need to use other tools to research more about the behavior and interests of your target audience and post appropriate content.
Career, business field
Each field of activity will have a different time to post ads on Facebook. Therefore, you need to research and thoroughly understand the characteristics of the industry and target audience to determine the appropriate time frame to run Facebook ads.
Use Facebook Insight and Google Analytics
These are two tools that help businesses analyze user behavior and provide information about customers’ Internet access and usage time. Thereby, you can easily evaluate user habits and get the best quality data to run Facebook ads more effectively.
Type of information shared
Advertising content plays an important part in attracting interaction from target customers. Understanding customer behavior and preferences will help you easily create attractive and suitable content for your target audience. Based on the type of information shared and running ads, you can determine the most suitable time frame to run Facebook Ads.
What is the best time to run Facebook ads?
You can refer to the golden hours for running Facebook ads as follows:
Golden hour frame by day
Morning from 7 am – 9 am: After waking up, people will have the habit of holding their phone to check the time, check messages, and watch news, and the ability to surf Facebook will be high. Therefore, if you run ads during this time frame, you can reach a large number of customers.
Noon 11:30 a.m. – 1:30 p.m.: People’s lunch break, and around this time, they often surf the web for entertainment, text with friends, or browse social networks for shopping, including Facebook. If you can post ads during this time frame, the rate of reaching target customers will be high.
Evening 20:00 – 24:00: The time frame where everyone will rest and relax after a long, tiring day of work. They often surf social networks, text, and chat with friends. This is also the most effective time to run Facebook ads during the day.
Golden hour runs ads weekly
Monday and Tuesday are the first days of the week when everyone will focus on solving work. Therefore, the time they spend surfing Facebook will be lower than other days of the week.
By Wednesday and Thursday, work tends to be stable so they can spend more time surfing social networks. However, this is not the right time to run Facebook ads.
The best time to run Facebook Ads to promote products and services is on weekends: Friday, Saturday, and Sunday. This is the time when customers tend to interact with ads, learn, and shop more.
Golden hour by month
Customers often easily make purchasing decisions at the beginning of the month. Although ads may not receive many interactions, experts still encourage businesses to step up advertising activities at this time.
Not only the beginning of the month but the end of the month is also a suitable time to run ads. This is when customers start to learn about the product to order and pay when they get their salary.
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Note when running Facebook ads during golden hours
After getting a satisfactory answer to the question: “What time should I run Facebook ads?” Then you need to pay attention to the following to deploy Facebook Ads campaigns successfully and achieve the highest efficiency:
- Research and analyze target customers’ access and usage hours and create attractive advertising content to post at this time. This helps your ads have more reach and high engagement.
- Use statistical tools to analyze the hours of the day that have the highest conversion rate and the most orders.
- Set up the time frame to run Facebook ads that best suit your business field.
- Choose the time frame when your target audience is online on Facebook to post your ad.
Running ads during golden hours is just one of the factors that create the success of a Facebook Ads campaign. If you want to run Facebook ads effectively, you need to have a high-quality, high-trust advertising account. Rent an account from Optimal Agency – The number 1 account rental agency with more than 10 years of experience in the profession and a senior partner of Facebook. Optimal Agency owns a huge account warehouse to meet all customer needs. You will be granted a high-trust, stable Facebook Agency account with the best fees on the market and many attractive incentives. If you want to know more detailed information about the service and receive the best quote, contact the hotline: +84819004282!
You have the answer to the question: “What time should I run Facebook ads?”. Thereby, you can determine the appropriate golden time frame for the products and services to run ads on Facebook to get the best results!
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- Facebook dynamic ads best practices
- Note for running Facebook Ads effective
Frequently asked questions
Whether or not you should pause Facebook ads depends on your industry, product, and target audience. Before deciding whether to turn off advertising at night or not, you need to consider the following issues:
User habits: You need to monitor graphs analyzing user access behavior and habits at night. If the number of users interacting with ads is very small, you can turn off ads at night.
Advertising budget: If you have a limited budget and want to optimize costs, turning off ads at night will be the best choice. This helps you focus your advertising during the times when your target customers are most likely to visit and interact.
Target market: In case the product or service you target is a specific group of customers, they will tend to visit at night. Turning off ads at this time will lose the opportunity to reach potential customers.
There is no specific answer to the time it takes to run Facebook ads to generate orders. Because it depends on many factors: the quality of the advertisement or whether the advertisement can reach the right target customers, how many people the advertisement can reach,… Only when the advertiser can set up A perfect campaign, reaching the right potential customers with the right needs and a reasonable budget, can ensure order placement.
