Facebook ads is an effective method to reach targeted customers, increase engagement, and achieve high conversion rates into orders. However, investing money in running Facebook Ads does not guarantee getting orders. If you find yourself pouring money into Facebook ads but not getting orders, or the number of orders is low compared to your investment budget. In that case, you might wonder why don’t get orders when running Facebook ads?. How to address this issue? Follow this article now!
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How Facebook ads works?
In practice, running Facebook ads means you are paying to purchase ad placement to target audiences. If your ads appear in places where customers are more likely to see them, the click-through and conversion rates of the ads will increase. Businesses, advertisers pay for information and Facebook ad placements.
Facebook ads will target audiences based on criteria such as location, age, gender, demographics, and the information provided by advertisers.
When you set up Facebook Ads campaigns, the target audience will be created through advertising settings. After creating the ads, you need to set a budget and bid for each time a customer clicks on the ad or for every thousand impressions.
Targeting the target audience is the most important task when setting up ads on Facebook. Before ads are distributed and displayed to the target audience, they will undergo Facebook’s approval process. Facebook will scan your ad templates and automatically distribute ads to the most suitable audiences.
This ad distribution mechanism is based on data collected by Facebook. Therefore, Facebook’s algorithm will learn the behavior of customer profiles and distribute ads to these audiences. This will help your ads reach potential customers and achieve campaign goals.
However, why don’t get orders when running Facebook ads? To get the answer, please continue reading the content below!
Why don’t get orders when running Facebook ads?
There are many reasons why Facebook ads do not result in orders. In particular:
Low budget
Facebook distributes ads randomly, so if you run Ads with a low budget, it’s very difficult to be effective. Facebook ads need optimization time to reach the right target audience. If you run ads with a low budget, the ad runs out of money before it reaches the target audience.
Another case is when you advertise high-priced products to high-end customers with too low a budget, it’s impossible to get orders. There are many competitors in the industry targeting this audience who run ads with a higher budget, resulting in a higher conversion rate to orders.
Targeting the wrong audience
Targeting the wrong audience is also one of the reasons why Facebook ads do not get orders. Before investing your budget in advertising, spend time researching your target audience. Facebook provides you with more accurate ad targeting criteria such as gender, behavior, interests,…
Based on the audience targeting settings during ad setup, Facebook will distribute the ad to the appropriate audience who are likely interested in your product or service, and the conversion rate to orders will be higher.
Nowadays, Facebook’s algorithm has become smarter and can learn the behavior and interests of users and automatically distribute ads to the most suitable audience. Therefore, you do not need to target the audience too specifically as it is not effective and wastes budget.
Products not suitable for selling on Facebook
Not every product can be advertised and sold on Facebook, especially high-value products: wood, cars, real estate,… These products usually run ads to collect data from interested customers. Then, they pass it to the customer care and consulting department, and after many steps, they might be able to sell the product.
This is also one of the reasons why Facebook ads do not get orders. Therefore, before deciding to advertise on Facebook, you need to spend time researching the market, identifying the business goals you want to achieve. From there, you can choose the right advertising form for your product, minimizing risks.
Choosing the wrong type of ads
Depending on the campaign goal, you need to choose the appropriate type of ads. It will help Facebook understand what your goals and will optimize for you. If you choose the wrong type of ads, Facebook will not know the goal of the ad to optimize effectively. This leads to ads not leading to orders and also wasting budget.
Unattractive ad content
Even if you accurately target your ads, choose the right type of ads, or run with a large budget, if the ad content is not suitable or does not make an impression on customers, the advertising effectiveness will be zero. To create attractive ads that engage your target customers, you need to spend time researching their desires, needs, or the problems they face to create relevant ad content.
There are also many other reasons why Facebook ads do not lead to orders, such as advertising at the wrong time, continuously editing ads, technical issues in setup and running ads. Or due to a lack of patience, focusing only on advertising without integrating channels, not caring for customers who have contacted, the consulting process is not convincing, or because the market is saturated,…
How to resolve Facebook ads not getting orders?
After understanding the reasons why Facebook ads do not lead to orders, here are some methods to address this issue.
If you are running ads with a low budget and not getting orders, try increasing the campaign budget on Facebook ads, then review the metrics and evaluate the results. Create multiple ad sets to experiment with increased budgets, monitor, and measure campaign effectiveness.
If the issue of not getting orders when running Facebook ads stems from the product not being suitable, consider switching to a different product for business. To find suitable product niches, you can use the Facebook ad library to select trending products that are easier to advertise and lead to orders.
You can change the ad format to increase the order conversion rate. Specifically, run conversion ads to drive traffic to landing pages or run Facebook Messenger Ads to engage target customers in messaging.
Create ad content that complies with Facebook’s advertising policies. Keep the content concise, easy to understand, but still ensure it provides sufficient information. Use compelling headlines and persuasive calls to action. Additionally, pay attention to designing attractive, high-quality images and videos to attract target customers.
When setting up Facebook Ads campaigns, run groups with different targets or run campaigns across multiple accounts. This will help minimize competition and make ads more effective.
One of the factors that helps your ads quickly lead to orders is the Landing Page. The main purpose of Facebook ads is to lead customers to the business’s Landing Page. Invest in Landing Pages to encourage customer purchases and enhance brand image.
Set up and run Facebook ads during peak hours to reach more target audiences, attract more interactions, and increase the conversion rate to orders.
By now, you have the answer to “Why don’t get orders when running Facebook ads?”. Hopefully, this information will assist you in deploying effective Facebook Ads campaigns to increase sales.
Please see more:
- Top 6 most effective Facebook advertising trends in 2024
- How to write perfume advertising on Facebook to attract customers
- Top 3 how to block ads on Facebook when watching videos effectively
Frequently Asked Questions
The minimum budget for running Facebook Ads is $1 for the ad to be distributed and displayed to the target audience on this platform.
Whether running ads with a large or small budget, the likelihood of getting orders is still high if you know how to optimize the campaign: target the right audience, create attractive ads, create Landing Pages with professional interfaces and content relevant to the ads, design high-quality images, advertise at the right time, and monitor and measure regularly,…
It is very difficult to determine the exact time when Facebook ads are effective and lead to orders because it depends on many factors. However, you can know how long you need to run ads. Typically, Facebook ads will take at least 1 day to stabilize and optimize.
Therefore, within 24 hours of setting up Facebook Ads campaigns, you should not edit the ads. If you edit during this time, the Facebook algorithm will have to start the learning process from scratch, so it will no longer be optimized.
