In some countries, Facebook Gambling ads are allowed, while it is restricted in others. This has led many people to question, “Can you advertise gambling on Facebook?” In this article, experts from Optimal Agency will share valuable insights on this issue.
What does online gambling include?
Facebook defines online gambling, betting, and casino activities as any form of entertainment, product, or service that involves participation or prizes. The monetary value may include cash and various digital currencies such as Bitcoin, Ethereum, Litecoin, Ripple, ICO,… Forms of online betting, gambling, and casino activities include:
Various forms of online gambling, including betting, lotteries, prize-winning draws, casinos, fantasy sports, bingo, poker, skill-based gaming tournaments, and in-play betting.
Games using any monetary value as part of participation and reward, including games that require purchases to continue or gain a competitive advantage.
Advertising may involve destination pages containing promotional content related to online gambling and betting activities even if there is no direct betting or gambling on that page, such as through links or public pages.
Can you advertise gambling on Facebook?
While these ads are banned on Facebook, advertisers in some countries can still run ads in this category. However, advertisers must comply with the strict regulations in Facebook’s policies.
Countries where advertisers can run Casino Facebook Ads campaigns include Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Colombia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, India, Ireland, Japan, Kenya, Mexico, Netherlands, Nigeria, Norway, Peru, Poland, Portugal, Romania, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, the United Kingdom, and the United States.
When running ads for online gambling, advertisers can only target the approved countries. Additionally, they must have written permission to advertise gambling ads in this countries
Advertisers holding licenses for advertising online gambling ads must comply with all current laws, including targeting ads to those who above 18.
Moreover, advertisers can run ads for other types of betting and gambling without Meta’s approval
Real-money offline betting activities, traditional casino events, or live broadcasts of non-digital poker tournaments. However, these ads must not contain content promoting or facilitating online gambling activities.
State or government lotteries are permissible, but advertisers must be the direct responsible entity for lottery programs.
Promotions related to retail product purchases involving prize draws are allowed, provided online gambling is not the main business model for the advertiser or any well-known brand.
Facebook allows gambling activities that do not involve any monetary value or equivalents as a method of participation or prize.
Although explicit written permission may not be required, advertisers must still comply with all local laws when running ads.
The process of granting permission to advertise gambling on Facebook
If you want to advertise online gambling and betting activities on Facebook, you need written approval from Meta. You have to fill in this form: https://www.facebook.com/help/contact/656875985737607. Additionally, advertisers must demonstrate that their gambling activities are licensed or legal in the targeted territories or countries.
The ads account ID receives approval for online gambling advertising. The approval scope, limited to specified URLs (including app store URLs) and territories listed in the approval content, takes effect once the request is approved. They communicate further limitations and additional conditions at the time of approval.
To advertise new URLs or target different regions, submit a new ad authorization request to Meta for approval. For businesses with multiple accounts seeking ad authorization, submit separate requests for each account ID.
How to approve Facebook gambling ads campaigns successfully?
To run successful online gambling ads on Facebook, in addition to complying with Facebook policies, you need effective ads evasion techniques and an understanding of Facebook’s ad scanning mechanism. Since casinos, gambling, and online betting are heavily policy-violating products. Effective techniques for running casino ads on Facebook include:
Setting up backup Facebook Ads account:
Due to frequent ad account deactivations when running black hat, you have to prepare backup accounts. You should also prepare multiple Visa/Mastercard cards in case cards are deactivated or cannot be added promptly.
There are various ways to create backup account systems, such as buying old Gmail accounts or Via Facebook accounts to create and feed ad accounts for at least 7-10 days. During this period, you need to engage the accounts and watch videos to build trust before running ads.
For quick and easy access to quality ad accounts, consider renting accounts from reputable agencies like Optimal Agency. Here, you have various options, such as No Limit accounts, Agency accounts, Facebook Ads Invoice accounts,… All these account is high trust, stable account , campaign approval, strong spending, and fast ad approval.
These provided accounts are business account; therefore, it is easier to approve campaign. Also, you will gain many Facebook’s offers: optimized bidding prices, new features,… Optimal offers the cheapest rental price with a lot of specities. Their experts will accompany 24/7 during your rental period.
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Cloaking black hat and creating intermediary websites
This is a crucial step in running Facebook gambling ads, stating whether your campaign will be successful or not. You can create an intermediary website using landing pages or Blogger. Then use tools to cloak black hat to prevent Facebook from scanning your page.
This technique requires a high level of expertise and carefulness. If you lack experience, you can consider renting professionals for assistance. To maximize security and facilitate successful and effective Casino Facebook Ads campaigns, consider renting policies violated accounts from Optimal. With this option, you’ll receive free cloaking support, advising content, optimizing ad, and assistance in obtaining new pages at an extremely favorable price.
Setting up a clean bait campaign and redirecting to the main campaign
If you want to set up a successful Facebook gambling ads campaign, you need to create a clean bait campaign first. Ensure that elements such as keywords, emails, IPs, devices, content, URLs, and website content have no abnormalities or policy violations.
Once the clean bait campaign is approved and starts generating revenue, find ways to redirect traffic to the main campaign containing the link you want to advertise. After successfully switching to the main campaign, run both campaigns at the same time to strengthen your ads. You should keep the budget for the bait campaign at an appropriate level.
We hope our provided information helps you understand how to deploy successful Facebook Gambling Ads campaigns!
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See more:
- Mistakes to avoid when running Facebook online gambling ads
- Instructions on How to run Facebook interactions effective
- Guide to Run Online Gambling and Betting Ads on Facebook
Frequently asked questions
Activities related to online betting and gambling that involve any form of monetary value as a method of participation or part of the prize require approval from Meta when running ads on Facebook.
On the other hand, online casino games that simulate gambling activities at physical casinos (such as poker, slot machines, roulette, etc.) but do not offer a chance to win anything of value (money or prizes) do not require a license for advertising. However, advertisers need to include a disclaimer stating the exclusion of liability for the advertised product.
No. When running Facebook gambling ads, Meta’s approval for advertising must be obtained in writing. Advertisers must also comply with all current laws in the targeted countries, including the requirement not to target individuals under 18 years old.
