To run online gambling ads, you must strictly comply with the regulations in Facebook’s policy, as well as all current laws in the advertising country. Additionally, you need to avoid making some mistakes when running Facebook gambling ads. This helps deploy a successful and effective gambling ads campaign on Facebook while minimizing the risk of locking ad accounts. Follow this article to avoid these mistakes while running Facebook gambling ads.
Policy on running Facebook online gambling ads
Any form of game using something of value as a method of participation or part of a prize is gambling and online betting. This includes buying items to continue the game or gaining an advantage to win a valuable prize. Not limited to cash, the value here also includes cybercash such as Bitcoin, Crypto,…
Online betting and gambling activities include betting, lotteries, lucky draws, casinos, etc. Furthermore, ads with a landing page about online betting or gambling, even without opportunities for gambling or playing directly on that page, require permission to run ads. All gambling and online betting activities must be approved before running ads.
Advertisers need to submit a request for a gambling ads license on Facebook Ads through this form. While completing the form and seeking advertising authorization, you can only target specific countries. Once Facebook approves the request, you can advertise restricted to URLs (including app store URLs) and territories/countries within the approved scope.
Moreover, you need to provide evidence that online betting and gambling activities comply with the licensing authority. Or the product/service is legal in the targeted regions.
On the other hand, when deploying an online casino ads campaign on Facebook, it is necessary to target individuals above 18.
At the same time, running online gambling ads must fully comply with the local or national laws of the advertising location. In some countries, online gambling and betting are either not licensed or restricted.
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Common mistakes to avoid when running Facebook online gambling ads
If you have limited experience in running black hat ads, you are likely to make mistakes when deploying Casino Facebook Ads campaigns, and advertising gambling on Facebook. Here are some of the most common mistakes you should avoid:
Running online betting or gambling ads with new or recently purchased accounts without prior activity increases the risk of suspension. Establishing a trust account backup system is crucial for the ads and business, you should know how to feed Facebook ads accounts before launching campaigns.
Ads content for online games, betting, or online gambling containing prohibited words like gambling, winning bets, odds, currency, betting points, bookmakers,… Or overly sensitive ad images, including brand logos or exceeding 20% text, violates Facebook policies and leads to disapproval. Additionally, the ad account may be locked, disabled, or even banned.
Avoid using intermediary websites or employing black hat techniques on your Page ads. Neglecting these guidelines may lead to Facebook scanning, content violations, and subsequent rejection of your ad campaign. Additionally, failure to establish a bait camp for online gambling ads may result in campaign rejection, account lockout, or deactivation.
Logging into the ad account from an unfamiliar device or IP, then launching the ads campaign. It may trigger account issues if the URL or content violates policies. Facebook views this as abnormal behavior, and locks or disables your account.
When deploying a Facebook gambling ads campaign, successfully approved and funded. Redirecting to the main camp link and then turning off the bait camp to avoid excessive ad budgets is a significant mistake. Instead, you should set an appropriate budget for the campaign and run both camps at the same time.
During gambling ads on Ads, frequently turning on/off ads or deleting campaigns, sudden budget increases are abnormal behavior. It can lead to ad account suspension.
An unclean ad account history, including multiple policy violations or outstanding debts for Facebook ads. It damages the credibility of your Facebook Ads account. This can lead to halted campaigns, inability to create new accounts, and potential lockouts or deactivation of existing accounts.
How to advertise effective Facebook online gambling ads?
To run a successful online casino ads campaign on Facebook, you need to pay attention to the following factors:
Due to the strict policy violations associated with online gambling, you require in-depth techniques in policy evasion to run ads. You must also understand Facebook’s scanning mechanism to employ effective evasion methods.
Adhere strictly to the regulations regarding advertising online betting and gambling. Ad content should not contain elements that violate Facebook policies, such as prohibited language, sensitive images, logos, or excessive text.
Maintain ad account backups to avoid lockouts or deactivation, especially for sensitive products like online betting and gambling. Opt for Facebook casino ads accounts from Optimal Agency for seamless campaign launches, stability, and competitive rental fees. Benefit from 24/7 expert support and choose from various ad account options, including high-threshold Facebook Ads accounts and Facebook Agency accounts…
Prepare multiple Visa/Mastercard cards and Fanpages to mitigate potential risks. When renting advertising accounts from Optimal Agency, you don’t have to worry about payment card issues. Optimal also provides support for quality Facebook Fanpages with attractive fees in case your page encounters restrictions or gets disabled.
Create an intermediary website (using landing pages or Blogger) and utilize black hat link cloaking software to limit Facebook’s scanning of policy-violating content on your page. Proper link cloaking requires specialized skills and careful execution. If you are unfamiliar with link cloaking, seek assistance from Optimal’s experts. When renting ad accounts here, you will receive free black hat cloaking support. Contact the hotline at 0819004282 for more detailed information!
Establish a positive history with Facebook by adhering to policies, making timely payments, and avoiding abnormal actions. Consistent payments not only reduce the risk of account suspension but also contribute to higher thresholds.
These are the key elements to consider when running successful Facebook gambling ads.
Frequently asked questions
Why is the request for a gambling advertising license not approved?
This issue may arise because you are targeting countries where advertising for gambling and casinos is not permitted. When advertising online gambling on Facebook, you can only target countries or territories that have prior written approval. These include: Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Colombia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, India, Ireland, Italy, Japan, Kenya, Mexico, Netherlands, Nigeria, Norway, Peru, Poland, Portugal, Romania, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, the UK, and the US/
That’s correct. Because online gambling and casino services are not licensed or restricted in some countries, when your advertising authorization request is approved, it will be limited to the URLs and territories within the licensed scope. The authorization will be granted for a specific advertising account ID.
