One of the e-commerce business fields, the one that brings in huge income for individuals and businesses is Dropshipping. To reach many potential customers and increase conversion rates, businesses in the Dropshipping industry often run Google Ads. However, when deploying Google Shopping ads, advertisers often face the issue of disapproved campaigns. This raises the question: “Does Google Ads allow Dropshipping?” Follow this article for your answer!
Why should you run Dropshipping ads on Google?
Dropshipping is known for skipping the shipping process. Sellers don’t need to spend time and money on building inventory, packaging, or shipping products. The primary tasks involve ads products, customer care, order confirmation, and order tracking and management.
This business requires minimal initial investment and provides a wide range of product options without significant risks. However, for Dropshipping businesses to thrive and achieve high profit margins, a strong ads strategy is essential to drive maximum traffic to the store.
The most effective way to advertise Dropshipping products is by Google Ads. Google Ads is a paid online ads service developed by Google, allowing advertisers to target specific keywords and phrases with their ads. When customers search for these keywords, the ads appear at the top of the search results, attracting attention to the seller’s store.
Before answering the question, “Does Google Ads allow Dropshipping?” let’s explore the reasons to run Dropshipping ads on Google.
Google Ads is highly suitable for attracting interactive shoppers to your page. It is particularly well-suited for businesses in the Dropshipping industry looking to expand their operations and reach potential customers.
It allows advertisers to set various advertising goals, such as keywords, ad positions, age groups, geographical locations, languages, devices,…
Google Ads has a diverse ecosystem, including Gmail, YouTube, Google Drive, Google Play, and various types of ads. This enables businesses to deploy creative ads campaigns to reach a wider audience.
It is one of the most effective ads platforms with high conversion rates and low costs. Google charges advertisers only when a user clicks on the ad, leading them to the product page for more information and purchase.
Google Ads seamlessly connects with Google Analytics, allowing advertisers to analyze website traffic. Advertisers can use the data collected to improve ads and increase conversion rates.
Running Dropshipping ads on Google is a smart choice to increase conversion rates and drive orders. However, some people worry that their Google Ads campaigns might not get approved, leading to the question of whether Google allows Dropshipping ads.
Does Google Ads allow Dropshipping?
You can run Dropshipping ads on Google. Google’s policies and terms of service do not explicitly prohibit Dropshipping ads. However, certain Dropshipping products, POD is one of the products that violating Google’s policies, such as cigarettes, alcohol,… Some other products that violate Google policies are: vitamins, supplements, fashions,…
The violation factor here is that it affects the health and safety of users due to advertising content making unsubstantiated claims without scientific evidence (such as dietary supplements replacing medicinal drugs, etc.). Regarding branded fashion products, policy violations are evident in the unauthorized use of logos or language that infringes on trademark rights, advertising counterfeit or imitation goods.
If your Dropshipping ads violate Google’s policies, disapproval of your Google Ads campaign may result from policy violations. Specifically, this could involve prohibited language in the ad content, such as words like top, best, unique, exclusive,… Google strictly checks for spelling errors in ads, including font issues and language misspellings. Relying on the age of individuals who register their email on Google may also impact targeting accuracy in Google ads.
Google Dropshipping ads campaign is for increasing the rate of user visits to the product page and encourages actions such as registration and purchases. Therefore, the suitable format for Google Dropshipping Ads campaigns is shopping ads (Google Shopping), with the goal being sales.
How to run Google Dropshipping ads effectively?
After getting the answer to the question: “Does Google Ads allow Dropshipping?” you can start deploying a Google Dropshipping Ads campaign.
Preparation
To run ads on Google, you need a sales platform. You can choose some suitable Dropshipping business platforms: WooCommerce, Shopify, BigCommerce, Amazon, Etsy, eBay,… Next you need to prepare ads resources: ads account, Visa/Mastercard, Landing page,…
Regarding ads accounts, you should use an account with high trust and have spent to make camping more convenient. If you want to run Google Dropshipping ads campaigns effectively and cost-optimizing, you should use Optimal Agency’s Google accounts rental service. At this point, you will be provided a high trust, stable Agency accounts with the best rental prices.
Our account will offer the best bidđing price for your campaigns. You do not have to worry about account management, creating or managing Google Ads campaigns. You just need to send detailed information about the campaign and advertising budget.
Our experts guarantee your Google Ads campaigns will be 100% active (Camp active). Ourr experts will provide you detailed reports on the status of your Google Ads campaign daily. Based on this data you can use it to compare your business activities to evaluate the effectiveness of the ads.
Optimal’s Google Ads team will support you in cloaking black hat (Crypto, Nutra,…) on Google. With an internal link block system that is safer and more effective than any other product on the market.
Our experts will censor ads content and keywords and make appropriate adjustments so that your campaign will run effectively. Contact Optimal Agency via hotline: +84 8 1900 4282 for more details.
In addition, if you want to run Google Shopping ads, you need to create Pixel and Google Analytics in Google Ads, go to the sales website and then share backward to your ads account. This is to measure ads conversion effectiveness as well as collect customer behavior to help ads campaigns achieve the highest efficiency. On the other hand, you need to create a Merchant Center account and link it to your Google Ads account to provide detailed information about products and Dropshipping stores for sales.
>>>Click now: how to target facebook ads for dropshipping
Process to deploy a Google Dropshipping ads campaign
Regarding how to deploy an ads campaign, log in to your Google Ads account and select the (+) sign in the left corner of the screen to create a new campaign in the Campaign section. Next, you choose your business goal (usually purchases) then select the ad type as Google Shopping and then click Continue.
Next, name the campaign, select keywords, search topics and go to the campaign setup step (make sure the images, logos and videos have the size and quantity according to Google’s regulations).
Campaign titles can be up to 30 characters, including keywords but excluding prohibited words. Descriptions should range from 60 to 90 characters, introducing the product without violating policy. Complete the campaign details, including the landing page URL, call-to-action button, incentives, promotions,…
Here, choose the appropriate bid strategy for your ad campaign and then select Continue to set your daily budget (minimum budget at 160,000 VND). Next, enter the promotional code if available, add payment method and complete the information.
Note that on the Landing Page of the Google Dropshipping ads campaign, you need to enter 3 conversion codes: Google Analytics ID, Google Ads ID, Google Tag Manager ID.
Then, set up your ad group by choosing the goal for the ad group as sales, then enter the group name and complete the elements: target audience, ad placement, bid strategy (When launching your first ad, use Google’s recommended bid price. After monitoring and measuring for a while, optimize it again).
Regarding setting ads budget, you should set it lower than the budget that Google recommends. Finally, you complete the ad information and then click the Post button to publish the ad. You must always comply with the policy during this process so that the camp can be approved quickly.
So the problem is: “Does Google Ads allow Dropshipping?” has been clarified. With the content detailed above, you have learned to successfully deploy your ads campaign.
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See more articles:
- Top 5 trusted, affordable Google Ads marketing agency
- Steps to create a Google Search ads campaign
- Instructions for running Google Ads for beginners in detailed
Frequently asked questions
Google Dropshipping ads will be displayed in all Google ecosystems (Gmail, Google Play, Youtube, Google Drive,…). However, it will mostly be placed at the top right corner of YouTube or the bottom of the Google Shopping Ads that run Dropshipping.
Google Ads gives advertisers many choices of adsforms: Google Search, GDN, Google Shopping,… In which Google Shopping is the most suitable type used by businesses and units. Businesses operating in the field of Dropshipping choose to promote products and increase sales website traffic. Thereby increasing the order conversion rate and optimizing costs effectively.
