To provide maximum support for advertisers in reaching target customers, Google has provided new video advertising tools in addition to the largest video search engine (YouTube). That’s Google’s outstream advertising. This new type of advertising has effectively reached customers and increased interaction. To learn more about this advertising format and the benefits of using it. Please follow the article below from Optimal Agency now!
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What are outstream video ads?
Outstream Video Ads is Google’s newest ad format suitable for mobile apps and mobile websites that are not affiliated with YouTube.
The reason why called outstream video ads is that video advertising exists outside of Online video content. Ads will be played at the beginning, middle, or end of a content publisher’s video. The ad’s placement is on mobile devices as well as websites and apps running on Google Video partners.
When playing outstream video ads will have no sound until the user taps on the ad video to turn on the sound. Users can scroll through or dismiss when ads appear. This type of ad is used to increase video reach and optimize costs.
The way of calculating Google outstream ads fees is based on cost per thousand impressions (CPM). Advertisers are only charged when someone watches your video play for 2 seconds or more. An ad is considered “viewable” when 50% of the ad’s screen space shows a video that plays continuously for two seconds or more.
Outstream ads are not available on YouTube. On mobile websites, the locations where ads appear are banner ads. On mobile applications, out-stream ads appear in the form of banner ads, interstitial ads, and in-feed ads. Or native ads in both portrait and full-screen modes.
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Benefits of using outstream video ads
Enhance customer experience
Unlike YouTube ads, outstream video ads are streamed when appearing alone in the ad position of an article on a website. This helps attract the viewer’s attention without interrupting the viewer’s experience. Off-line advertising not only meets the advertising, and marketing of businesses but also brings satisfaction to customers.
Aim at the right target audience
This type of advertising allows publishers to provide videos that meet the needs of placing ads on the web in the best position. Video advertising has content related to the business’s products and services. To do that, video publishers need to study the behavior of specific user groups and identify essential user groups.
Google outstream ads help improve content viewing, increasing ad click-through rates. At the same time, increases flexibility in arranging ads in articles. More than 70% of advertisers and agencies have recognized that offline advertising is highly effective and necessary for their purposes.
Less disruption to the viewer’s experience
One of the outstanding benefits of outstream video advertising is that it is less intrusive than online video advertising. Specifically, it does not bother users while enjoying content because they can choose when they want to see ads. The type of ad is rated as having little impact on the viewer’s experience. At the same time, achieves greater efficiency than instream advertising with the ability to increase brand awareness.
There are many advertising spaces for businesses
This ad format operates independently and does not precede any other ads. Therefore, publishers can use advertising space to display videos everywhere. This flexibility not only helps publishers, it also helps advertisers display ads in more spaces.
Brings high profits
Not only does it help businesses promote products, services, and brands, but Google’s out-stream advertising also allows publishers to monetize their websites without providing an unpleasant experience for viewers. Through advertising in attractive formats with many utilities.
Ads can work on any device
A creative ad format that can position video ads at the heart of editorial content. When the video starts playing if the viewer sees it, the video will automatically stop when the viewer scrolls past it about 50%. The advantage of these promotional videos is that they can run on any device, browser, and operating system without errors.
Get user trust
Most viewers always find advertising videos very annoying. The emergence of Google outstream ads has changed the way customers think. It’s almost the same as organic content and those videos are less intrusive or offensive. Users can access out-of-stream advertising most naturally.
Types of Outstream Video Ads
For outstream video ads, there are 3 main formats: in-page, in-banner, and in-text. Each format will have its characteristics, positions, and benefits.
In-page ads include a custom video player placed on the website to play exclusive video ads. Banner ads are eye-catching ads that are typically located at the top of a web page and will include subtitles while they are playing. In-text outstream video ads are designed to appear as users scroll through an article. They will appear around 50% of the article to ensure the highest level of engagement.
There are also other outstream video ad formats: interstitial ads, native video ads, while-reading ads, autoplay ads, click-to-play ads, etc.
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Instructions for creating Google Outstream ads campaigns
Outstream video ads help expand the reach of your videos and brand campaigns. Through bringing ads to a broader audience of people on mobile and tablet devices.
Before starting to create ads, you need to ensure your out-stream ad video has a logo image in JPG, GIF, or PNG format. Recommended logo image aspect ratio: at least 200 x 200 pixels square and with a transparent background. The video needs to have complete information about the landing page URL, headline, and description. To create an offline advertising campaign, follow these steps:
First, log in to your Google Ads account and select Campaigns, then click the + icon to create a new advertising campaign. Next, click on the + sign and select + Create new campaign, then select Create campaign without a goal and select Video.
In the section to select a sub-type of the campaign, select outstream and then click Continue. Next, you name the campaign and choose a bid strategy (usually CPM) along with a budget and schedule (choose a daily budget). Next, you complete the details of the campaign: language, location,… You can set additional settings about conversions, specifically the number of registrations and calls.
On Devices, you can select the option to show more devices eligible for ads in addition to the mobile and tablet stream or reset specific devices. You can also choose the operating system again: Android, or IOS. In the network section, you can choose Wifi, Viettel, Mobifone,… In frequency limit, you have 2 options: frequency limit on viewable impressions or frequency limit by day and then select advertising schedule.
In the ad group section, you name and target the target audience according to the following criteria: age, gender, demographics,… Then you create an ad with a video with a logo image, title, description, and landing page URL. You can choose a thumbnail image that appears before the video starts playing and then click Save and continue.
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Above are the full detailed instructions on how to create Google outstream ads. Hopefully, this useful information will help you deploy successful and effective Google Ads campaigns.
Frequently asked questions
The outstream video ad format is suitable when you want to extend your video ad campaign beyond the video player. The following is a case where you should use out-of-stream advertising:
You’re already running in-stream video ads and want to take it further. Or you want to advertise videos that match the content of the website.
In the video ad publishing section there is no on-site video player.
You want to customize your ads with video content that goes beyond the standard requirements of in-stream video ads.
In case you want to try new video ad formats like outstream ads that they suitable for your business.
According to BuzzFeed’s 2016 research results, 50% of their revenue comes from video advertising. Major publishers: The Washington Post, Forbes, and CBS are all using outstream video ad formats. Not only does it bring economic value, but this type of advertising also brings other benefits: allowing viewers to scroll or skip ads while streaming, easy customization, and key targeting to potential customers,… To see if this type of outstream video advertising is right for your website, start testing ads right away.
