Instagram is a social network with a large number of users in the Top 6 with nearly 1 billion monthly users. This is also a social networking site that many businesses use to promote their products. Although the Instagram platform operates in much the same way as Facebook, very few individuals and businesses have experience selling on Instagram. If you are planning to sell on Instagram but have no experience, please take a look at the article below. The article will answer the question “In 2024, is selling on Instagram effective?”.
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What is Instagram?
Instagram is a social networking application that allows users to share photos and videos with each other. It was originally developed by Kevin Systrom and Mike Krieger, and later acquired by Facebook in 2012. Instagram allows users to upload photos and videos from their mobile phones, then share it on Facebook. their personal page or on other personal pages they follow. In addition, Instagram also offers features such as Stories – photos or videos that only last for 24 hours. Most Instagram users are young and work in advertising and branding.
Is selling on Instagram effective?
Selling on Instagram brings many benefits to businesses and sellers. Partly because Instagram users are young people, 90% of users are under 35 years old, of which the majority are between 16 and 25 years old. Not only that, Instagram allows users to share their own photos and videos with those who follow them. This is also a popular marketing communication trend in recent years. In addition, there are many features that make Instagram an extremely effective sales channel:
Increase Interaction and Access to Customers:
+) Instagram has billions of users worldwide, providing a huge opportunity to reach and interact with your target audience.
+) By using advertising strategies and image optimization, you can attract your audience’s attention and increase your chances of conversion.
Branding:
+) Instagram allows you to share high-quality images and videos, helping to build a positive brand image and increase brand value in the minds of customers.
Effective Advertising Ability:
+) Instagram offers a variety of advertising options, including image ads, video ads, story ads, and IGTV ads. This helps you leverage every format to capture your customers’ attention.
Easy Integration with Websites and Online Stores:
+) Instagram offers a “Shop” feature that allows businesses to easily integrate their products and services with their online store.
Stories and IGTV:
+) Features like Stories and IGTV provide opportunities to share unique content and engage with customers in creative ways.
Niche Market and Community:
+) Instagram allows you to participate in prominent communities and markets, especially in the fields of art, fashion, beauty and many other fields.
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The steps to sell on Instagram are simple and easy to understand
To sell on Instagram, you can follow these specific steps:
- Create a Business Account: If you currently have a personal account, convert it to a business account. Converting your personal account to a business account on Instagram will give you access to business features.
- Complete Company Profile: Make sure your profile page is complete and contains business details, website address, contact and a clear description of the product or service.
- Activate the Instagram Shop Feature: Connect your Instagram account to your business’s Facebook page and enable the Instagram Shop feature so you can add products to your profile.
- Add Products to Instagram Shop: You should add products to your store through Instagram Shop. Note that when adding products, you must ensure to provide complete and quality information about the product.
- Share Quality Content: Post high-quality images and videos of your products, using compelling and compelling descriptions.
- Use Stories and IGTV: Use the Stories feature to share short-term messages and quick product introductions. Not only that, you should use IGTV to create longer videos, sharing useful content such as product instructions, detailed information, and brand stories.
- Stimulate Engagement: Engage with followers by replying to comments, liking, and participating in conversations. Use questions, contests, and polls to stimulate interaction.
- Paid Advertising: You should use paid advertising on Instagram to expand your reach and attract your target audience. Advertising will help you promote your products to more people.
- Cooperate with Influencers and Collaboration Partners: If you want your business or brand to be known by many people, then cooperate with Influencers or influential collaboration partners to promote your products.
- Add Hashtag: Hashtag is a great feature and its power is really great on Instagram. You can use certain Hashtags throughout your content, this not only creates content unity. It also contributes to building an “Information Warehouse” when customers search for keywords about your brand.
Items should be sold on Instagram
Most Instagram users are very young, so not all products can be sold on Instagram. Here are some tips on products to sell on Instagram:
- Fashion
- Eating and Shopping
- Beauty products
- Tourism
Conclude:
It can be said that Instagram is a very potential platform for business and brand promotion. Most of the products and brands promoted here are for young people. The article answers the question “Is selling on Instagram effective?”, giving you the benefits and effective ways to sell on Instagram. Apply the above methods to improve sales and brand promotion on Instagram.
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