Currently, video advertising (Video Marketing) is one of the most popular forms of brand promotion on the market. However, to maximize your potential and achieve good results in creating marketing videos, you need to ask yourself some questions and answers. So what is promotional marketing video? What are the video marketing trends in 2024?
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Learn about video marketing
Video advertising is a powerful medium to promote products or services to customers. By using images, sounds, and messages, video marketing helps communicate quickly and accurately. Videos can be brand introductions, events, or product advertisements. Video length often varies depending on the type and content. Business introduction videos or event videos are often longer than television commercials. Although television advertisements are often short due to having to air on television channels, they still play an important role in marketing strategies.
For advertising videos to trend, they must meet the following criteria:
- Content must be unique and address the exact needs of customers.
- The topic of a Marketing video needs to be familiar and capable of spreading widely and deeply.
- Optimize social networks to increase outreach effectiveness.
- Use online advertising to expand your reach and increase conversion rates.
Benefits of using video in advertising marketing
Video plays an extremely important role in your advertising strategy as it provides a particularly powerful visual medium. You can use video to convey concepts from basic to complex, help customers better understand your product or service, or share your customer stories to inspire and motivate them in the activities your business is pursuing.
However, beyond video’s unique converting abilities, this medium has become especially important for data marketers. Because you can clearly track and measure your audience’s engagement with your videos. The significant benefits of video advertising are specifically as follows:
Using marketing videos helps increase sales revenue
Video advertising has been proven to be an effective way to increase sales. According to research from Aberdeen Group, marketers who use video marketing often see revenue increases up to 49% faster than those who do not.
Video advertising directly impacts consumer behavior
Advertising videos and photos strongly influence customers’ shopping decisions. According to Forbes, 90% of customers say product videos help them make purchasing decisions, and 64% say watching videos about brands or products increases their likelihood of making faster, professional purchasing decisions.
Optimize the number of searches from customers
Video can improve your website’s position on search engine results pages (SERPs). The time users spend on your site from Google search results can affect where you appear. According to Backlinko research, this is called lifetime, which is an important Google ranking factor.
According to HubSpot, video is an extremely effective means of increasing users’ watch time on your website. Data from Mist Media also shows that the average Internet user spends 88% more time on a website that contains video. On average, websites that contain video typically have a dwell time of about two minutes longer than websites that don’t, according to HighIQ.
Websites that use video effectively are up to 53 times more likely to appear on the first page of Google search results, according to research by Forrester. According to a report by Search Metrics, 55% of results for keyword searches in the United States contain at least one video. So, including a video on your website not only increases the time spent on your site but also increases your chances of appearing in the SERPs.
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Increase your win rate against opponents
Using video marketing can help increase your chances of winning over your competitors. Today, about 9% of businesses use Video Marketing. Leaving a vast untapped market. Do you want to invest in Video Marketing? Both help attract large numbers of new customers and provide many SEO benefits.
Increase the level of brand recognition
Applying video to advertising campaigns helps spread brands and promote businesses quickly. Attractive videos combined with good slogans will help you quickly spread your brand. Brand understanding through videos is often better than articles and images.
Video marketing trends in 2024
Building an engaging story is one of the effective strategies to spread the narrative deep inside the viewer’s mind. This story doesn’t have to be about your brand. It could be about a social issue of concern. This helps you reach your audience easily and create a strong impression of your brand.
Videos with content about honoring the values of Vietnamese people are also becoming a popular trend. By expressing the nation’s culture, identity and values, these videos not only create closeness and sympathy from the audience but also demonstrate businesses’ support for the community. This is an effective way to build solid connections with Vietnamese and international users.
For videos to trend, we should use humorous content and scripts. These types of content often bring great attention from the online community. Although it can cause controversy, its viral nature and rapid popularity help expand the spread of messages and increase marketing effectiveness.
Marketing videos using music are an engaging means for viewers. Using songs can create a creative experience and make a deeper impression on the audience. This way, you can combine music with your exciting actions to create engaging and unique videos that capture your viewers’ attention.
Above is the content that Optimal has shared in detail. We hope that it can help you learn about the benefits of using video in advertising marketing and finding ways to make your videos better.
Please see more:
- How to download videos on Facebook ad library?
- The most standard video size running TikTok ads in 2024
- YouTube algorithm and how to have your videos recommended
Frequently asked questions
Video advertising on Google offers many benefits, but it also comes with some challenges. Fierce competition for audience attention requires marketers to create unique and engaging content. The investment costs for video advertising can be large, especially when trying to reach a large audience. Keeping viewers’ attention in a short video is also a challenge, requiring content optimization. Measuring campaign effectiveness can also be complicated, requiring patience and knowledge of how campaigns work. Finally, managing negative feedback from audiences is also an important factor, requiring flexibility and professionalism from marketers.
Although video advertising offers many benefits, there are also some limitations. Creating quality and engaging videos requires a high investment of time, effort and financial resources. Additionally, capturing an audience’s attention in a short amount of time is challenging, especially when competing with other content on the internet. The costs of video production and advertising can be expensive, especially when trying to reach a large audience. For small businesses, managing and optimizing video advertising campaigns can also be complex and require in-depth knowledge of online advertising platforms.
