A website is a place where businesses promote their products and services, as well as reach potential customers more easily. However, to achieve this, a business website needs to have a large amount of traffic. In today’s article, Optimal Agency will share with you over 10 ways to quickly, effectively, and sustainably increase website traffic that you can apply right away!
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What is website traffic?
Website traffic is a commonly used term in the SEO field to refer to the number of users accessing and interacting with a particular website. Through website traffic, you can track user behavior and identify frequently searched keywords.
Each website will have different traffic levels depending on its content and the SEO optimization process. Generally, content-sharing or informational websites tend to have more traffic than online shopping websites.
For websites with high traffic, it indicates that the website has many users visiting, and Google also relies on this metric to assess credibility and rank positions in search engine results. When this happens, more people will know about you, and you can also earn money directly from the website.
Before finding effective how to increase website traffic, it’s important to understand the basic types of traffic:
Referral Traffic: The amount of users accessing your website through referrals from other websites without going through search engines.
Social Traffic: Indirect traffic mainly comes from social media platforms like Facebook, TikTok, Instagram, Twitter, LinkedIn, etc.
Direct Traffic: Direct visits come from users actively clicking on the address bar and not through other websites. Customers accessing the website by clicking directly on a link saved in a bookmark will also be counted as Direct Traffic.
Organic Traffic: Traffic from natural search results on search engines like Google, Yahoo, Bing, etc. This traffic is free when users click on it.
Paid Traffic: Traffic that comes from paid online advertising.
Why must increase traffic to the website?
There are several reasons why you should aim to improve website traffic for your business. Here are some benefits of increasing website traffic:
Improve website rankings
Google ranks your website based on its traffic. To rank high on Google, you need a large amount of traffic. This is one of how to rank higher on Google. A website that is well-known and provides valuable and useful content will be highly regarded by Google and appear higher in search results. Increasing traffic means improving your website’s ranking on search engines.
Increase conversion rate
For marketing campaigns, the ultimate goal is to increase the conversion rate and achieve the highest sales. Knowing how to increase website traffic significantly and consistently will directly impact your site’s ranking. High website traffic leads to a higher conversion rate. For a website, traffic that converts into customers is considered good traffic.
Increase sales revenue and ROI
The website is not only the face of the business but also displays and promotes products and services. If a business’s website has a high ranking on Google, the chance of customers clicking on the page to see more information about products and services is very high. This helps businesses achieve their set business goals.
High potential traffic will help increase conversion rates and higher revenue. Because when users see your website, they are convinced by the content on it and satisfy their needs when buying products and services. They will come back and buy next time, helping to increase sales revenue, ROI, and customer loyalty.
Increase brand recognition
Many businesses use websites as a means to build their brand. When the website has enough traffic, it means the site has quality content. At this time, the brand becomes familiar and attracts a lot of attention and a certain number of customers.
What you need to do is improve your brand’s reputation and provide useful content when users are searching. These customers will then become brand ambassadors to introduce products and services to many potential customers. If customers have trust in the business’s website, the brand’s reputation also increases.
Top 10 how to increase traffic to your website effectively and quickly
Optimize SEO for website
This is the most effective way to increase organic traffic for your website to help improve your website’s ranking on Google search rankings. Thanks to that, users can easily see and click on the article. Thereby increasing the competitiveness of businesses compared to competitors. SEO can be divided into two parts with distinct roles:
On-page SEO: This includes techniques applied directly to your website, such as optimizing URLs, page loading speed, titles, descriptions, headings, updating content, etc. This helps your website rank higher on Google and increases natural web traffic.
Off-page SEO: These are optimization techniques external to your website to support traffic improvement. It includes building backlinks, social media marketing, or using other media to boost keywords and quickly get your website to the top of Google.
Keyword research
When starting a website and planning to write blogs or SEO articles, researching keywords and creating a specific plan helps identify the topics and frequency of posts. Through keyword research and planning, you understand the needs and preferences of your target audience, as well as the content or products and services they are searching for.
This allows you to create engaging content that targets the right audience and meets their needs, thereby increasing website traffic. Use tools like Google, Ahrefs, or Keyword Finder to find keywords related to your business field.
Expand your keyword topics and choose flexible keywords. If you choose only short and common keywords, the competition will be too high, affecting your website’s SEO ranking. Select niche and less competitive long-tail keywords to rank your business website higher.
Create quality website content
Quality content keeps visitors engaged longer on your website. If your website offers high-quality, valuable information, users are more likely to return for more. Useful content can also encourage users to like or share your articles on other platforms, increasing your online presence and reaching more target audiences. To build quality content, focus on creating SEO-optimized articles to maximize user reach.
Review old article content
Regularly review and update old content on your website to ensure its relevance. Keeping your content fresh helps retain customers longer and improves your website’s traffic quality. For business product or service pages, regularly update images and web design.
Build quality backlinks
A website with quality backlinks from reputable external sites is deemed trustworthy by Google. Backlinks not only support SEO but also significantly increase website traffic. Users on referring sites are likely to click on the link and visit your website, boosting conversion rates and sales on your business website.
Promote on social media platforms
In addition to creating website content, use social media platforms like Facebook pages, Instagram, etc., to increase your online presence. After publishing articles on your website, share and link them on these platforms. Cross-platform usage expands your reach to more customers, bringing much traffic to your website. Share useful content on personal pages, Fanpages, groups, etc., and attach links to drive user clicks.
Use email marketing
Email marketing remains a highly effective channel for driving traffic to your business website. This marketing method offers great benefits to businesses, is easy to implement, and is cost-effective. A welcome email to new website subscribers can increase repeat website visits and boost sales. Email marketing helps build brand identity, foster good relationships, and build trust with customers.
Run Google Ads
One of the fastest and most effective ways to increase website traffic is by running Google Ads. This method boosts the number of clicks on posts on your website by users who intend to make a purchase. For each website visit, businesses need to pay Google a fee. To effectively run a Google Ads campaign to increase website traffic, you need a website with valuable content. Additionally, you need to have expertise in Google advertising.
Use Google Re-targeting
According to many studies, very few customers purchase during their first visit to your website. To re-engage them, use Google Re-targeting to launch remarketing campaigns targeting customers who have visited your business website. Show them products or services they are interested in or have added to their cart but haven’t checked out. This encourages them to return and make a purchase, boosting sales. This method not only promotes your products but also increases website traffic.
Facebook Ads
Facebook advertising is not only an effective way to boost sales but also a very efficient source of link traffic for websites. Moreover, the cost of Facebook Ads is much cheaper than Google Ads. You can easily control advertising costs, use Facebook Ads to promote products or services, and drive viewers to visit your website for registration or more information. To enhance the effectiveness of your campaign, pay attention to your target audience, content, and advertising setup.
Influencer Marketing
Some people often seek opinions from famous experts before making a purchase. By collaborating with influencers to promote products or services, your business can reach a large number of interested followers and drive traffic to your website through links placed by influencers in their product reviews. When implementing this method, you need to find an influencer that aligns well with your product.
Above are some of the most effective, simple, and efficient ways to increase website traffic today. We hope this information will be helpful for your business in developing and boosting sales further!
Please see more:
- How to successfully verify Google Ads advertisers
- How to go live on TikTok is super simple for beginners
- Top 5+ social media management tools of 2024
Frequently Asked Questions
You can check the traffic, and the number of users visiting your website, using the following tools: Google Analytics, Ahrefs, Keywordtool, SimilarWeb, SEMrush, etc.
Potential traffic refers to the estimated number of visits a keyword brings to a website. It represents the expected traffic and the potential number of visits from that keyword. Each keyword will bring a different amount of traffic. By understanding potential traffic, you will know what to do next in your marketing campaign.
To calculate potential traffic, you can check the average monthly search volume of a keyword, such as with Ahrefs’ Keyword Explorer. To accurately estimate the website traffic for a keyword, users simply need to enter the keyword in the Find Keyword Explorer box to see the monthly keyword search volume.
If you use advertising to boost website traffic, you can see a sudden increase in website traffic when the ads are displayed through data statistics on Google Analytics. In the case of using SEO, it may take from 1 to 6 months to see a significant change in website traffic.
