To prevent fraudulent behavior, scams, and create a safe advertising environment, Google has required advertisers to complete an identity verification process. This process helps enhance the legality and transparency of accounts and brings many benefits to businesses as well as advertisers. So what is Google advertiser verification for and how to verify Google ads? Follow this article below by Optimal Agency.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What is Google advertiser verification?
The first time the advertiser verification process was applied to political ads on Google was in 2018. Then in 2020, Google expanded this process to include all advertising agencies to enhance transparency.
Verify Google Ads is the process in which advertisers confirm their identity and ownership rights of their business or website with Google. This is one of the important steps to ensure transparency of information provided on Google. Furthermore, users have the right to control the data collected and the ads distributed.
The Google Ads advertiser verification process aims to protect users from fraudulent ads while ensuring advertisers fully comply with Google’s policies. To do this, advertisers need to provide documents to verify their identity and business operations. Google will then carefully review before approval.
This process may include multiple steps such as providing information about the business, verifying identity, and verifying business through documents. Information about the business to be provided includes: legal name, address, and contact details of the business, … Depending on the type of business and the country where the business operates, Google may request additional documents to verify the authenticity of the advertiser.
To ensure the legality and reliability of advertisers, Google has started deploying a new advertiser account verification process. When receiving an email or account verification notification, you have 30 days to start this process. If the advertiser is approved, they can start running ads on Google.
Why is it necessary to verify Google Ads?
Below are reasons why you should verify Google Ads:
Ensure that the personal and business information provided is accurate and reliable. This helps prevent the use of fake or inaccurate information in ads and protects the rights of users.
Through verifying information, Google can check and determine the legitimacy of accounts. Thereby minimizing the risk of fraud and protecting both advertisers and users. Especially in protecting Google Ads accounts from fraud such as reducing the risk of fake clicks, protecting payment information, and enhancing trust in the account.
Google Ads advertiser verification allows you to access Google Ads’ special features and offers such as promotional programs, discounts, or advanced features only available to verified accounts. Verifying Google Ads accounts helps advertisers enjoy these features and optimize campaign performance Google Ads.
The Google Ads verification process ensures that advertisers comply with Google’s regulations and policies, providing the safest and best experience for users.
Google may use your verification information to target ads to more accurate target audiences. When ads are displayed to the right audience, the click-through and conversion rates will be higher. At the same time, advertisers will use advertising budgets more efficiently and effectively.
When a Google Ads account is verified, your ads will be displayed more prominently across platforms. Ads displayed in higher positions on search result pages attract more attention from users. At the same time, it increases the chance of reaching more potential customers and sales opportunities.
How to veriry Google Ads?
Within 30 days, you need to verify Google Ads, otherwise your account will be locked. Moreover, ads will not be able to be distributed, significantly impacting the business process.
To start the verification process, you need to access your Google Ads account. Next, find and click on the Settings option in your Google Ads account, then go to the Advertiser Verification section and click on that tab to continue.
Now, choose the type of organization in the advertiser verification section, whether it’s an advertising agency or a marketer,… Next, select the specific account to complete the verification if you manage multiple Google Ads accounts, then complete the verification process. Google will usually require you to verify the most important information. For each verification category, you need to enter accurate information.
Provide business information to Google
In the Advertiser Verification process interface, click on Start Verification. Then, begin providing business information including: business name, advertising account ID, payment information, contact information (phone number, email,…), business field,…
At this point, Google will ask you some questions and you need to answer them accurately. When asked if your business is an advertising agency, choose No.
If asked who pays for your ads, choose Yes, we pay Google Ads directly.
When Google asks if you advertise your own products/services or someone else’s, choose We advertise our own products/services.
Then, select the industry field your business operates in. Finally, click Save and continue.
Identity verification
After providing information to Google Ads, proceed with identity verification as follows:
In the Your Identity Verification section, click on Start and then Start Verification. Next, enter the Legal Name and choose the type of identification including: ID card, passport, driver’s license.
For Google Ads advertiser verification for organizational businesses, you need to provide more information: customer ID, website information linked to the advertising account, brief description of the company’s field, email address, phone number,…
Choose one of the documents and start uploading them. Now, enter the business address and click Submit to finish.
You may also need to provide additional information about your business field, business activity status,… to help the verification process succeed. After completing the identity verification steps, Google will review the information and documents provided. The verification process may take some time. Be patient and wait for Google’s email confirming successful account verification.
The above article has instructed you to verify Google Ads. Hopefully, this information will help you deploy successful and effective Google Ads campaigns.
See more articles:
- How to set up Google Ads extensions
- 8 ways to prevent Google Ads clickjacking 100% effectively
- How to duplicate Google Ads campaigns?
Frequently asked questions
As an advertiser, when you receive an email notification or alert in your Google account inviting you to start the verification program, you should proceed immediately. You have 30 days from receiving the notification to start the verification process and an additional 30 days to complete the entire process. Verification must be done immediately, otherwise ads campaigns will be suspended or Google Ads accounts will be suspended.
To know if your Google Ads account has been verified or not, follow the Verified status will be displayed next to the ads account name.
Preparing the necessary documents for the Google Ads verification process is crucial. If you do not submit the required documents or provide complete, inaccurate information, it will lead to delays or rejections. To prepare for the verification process, you need to collect all the required documents that Google requests:
Personal identification documents such as ID card, passport, driver’s license or any other identity document. Ensure that the documents are valid and not expired.
If you are running ads for a business, you need to provide evidence of the existence and legality of the business by providing a business license.
Moreover, Google may require business address verification documents such as utility bills, bank statements, or lease contracts.
Additionally, you may need to provide tax registration documents such as tax identification number or VAT registration certificate.
If you are advertising a website, Google may require you to verify ownership of your domain.
Certain industries or types of businesses may require additional verification.
