To become an expert in the Google field, having Google Ads certifications – Google Ads Certification is one of the steps that cannot be missed. So what is Google Ads Certification? Types of Google Ads certifications available? In today’s article, Optimal Agency will accompany you to learn and answer the above questions in detail.
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What is Google Ads certification?
According to Google’s definition of Google AdWords certification, it is a form of professional recognition that Google awards to individuals who demonstrate proficiency in the basic and advanced aspects of AdWords. By earning an AdWords certification, individuals can demonstrate that they are an online advertising expert recognized by Google. After completing the advertising certification exam, individuals will receive a personalized certificate and, if affiliated with a company, this can represent a Google Partner mark .
Google AdWords certification is globally valid, allowing individuals to demonstrate that they are experts in online advertising according to Google standards. To achieve this certification, you can join Skillshop, Google’s online training program.
How does Google Ads certification work? What are the Google Certificates?
There are 6 types of certificates that Google issues for students, specifically as follows:
- The Google Ads Certification in Search Advertising demonstrates proficiency in building and optimizing Google Search Campaigns. Users with this certification demonstrate the ability to leverage automated solutions to enhance campaign performance to achieve specific marketing goals.
- The Google Ads Certification in Display Advertising demonstrates proficiency in using Google Display campaigns to get the most out of your display advertising investment.
- The Google Ads Certification in Video Advertising demonstrates your ability to drive results from YouTube and Google video advertising solutions and understand how to tell effective stories to reach potential customers.
- The Shopping Ads certification demonstrates your ability to optimize your Shopping ads to maximize reach and conversions.
- The Google Ads Certification in App Advertising demonstrates proficiency in creating Google App campaigns that drive business impact.
- The Google Ads Certification in Measurement demonstrates your ability to measure and optimize digital advertising performance using Google measurement solutions. Note: This certification does not count toward the Google Partner badge.
What are the benefits of achieving Google Ads certification?
Your first and foremost Google certification is proof of your expertise in the field of Google Ads. Customers will see you as a Google-certified expert in the field of Google Ads advertising. Once you pass the exam and earn your certification, you will have a profile URL containing all of your certifications. You can share this URL on your website, blog or send it to friends and relatives.
A certificate that displays your name and image will increase your persuasiveness when you print it out and add it to your resume. Google Ads certification also helps your agency achieve the Google Partner or Premier Google Partner badge. With this certificate, you will receive priority support from Google’s Support team. Additionally, you can also receive promotional codes from Google that help reduce the cost of your Google Ads campaigns.
The steps to achieve Google Ads certification
The Google AdWords certification exam is designed based on basic and advanced knowledge of AdWords from Google. After passing the exam, you will receive a certificate, certifying that you are competent with Google AdWords. Possessing an AdWords certificate not only makes it easier for you to find a job, but also makes your profile more impressive, and in the future, you can upgrade to become a Google Partner. Google AdWords certification is divided into 5 small exams, only need to pass at least 2 of them to achieve certification. Those tests include:
- Advertising in search (Google AdWords Advanced Search).
- Display advertising (Google AdWords Display Network).
- Mobile advertising (Google AdWords Mobile).
- Video advertising (Google AdWords Video).
- Shopping advertising (Google AdWords Shopping).
Most test takers only need to complete two exams: Basic AdWords and Search Advertising. The questions in the test relate to terminology, knowledge, and experience, requiring candidates to choose the most accurate answer from 4 given options. Each Google AdWords certificate has a validity period of 12 to 18 months, as Google’s advertising algorithm is increasingly updated and optimized. So, take the certification exam as soon as possible so you don’t miss the deadline. To pass the exams, the requirements and time for each exam are as follows:
- Basic lesson: 120 minutes, 90 questions, score 85% to pass.
- Search: 120 minutes, 99 questions, score 80% to pass.
- Displayed network: 120 minutes, 90 questions, 70% score to pass.
- Video advertisement: Time 90 minutes, 74 questions, score 80% to pass.
- Shopping advertisement: 90 minutes, 63 questions, score 80% to pass.
- Mobile advertisement: 90 minutes, 70 questions, 80% score to pass.
For the certification assessment, you need to score 80% or higher within 75 minutes. If you don’t pass, you can retake the assessment after 1 day.
In the article, Optimal Agency has listed for you the most accurate detailed information. We hope that our content can help everyone learn about the concept of Google Ads certification and successfully achieve Google certifications.
Please refer to:
- How to auction keywords on Google Ads to be reasonable
- How to set up Google Ads extensions
- How to successfully verify Google Ads advertisers
Frequently asked questions
Skillshop is an online training platform provided by Google, aimed at providing knowledge and skills about Google products and services. On Skillshop, users can access diverse courses, tests, and learning resources in online advertising, data analysis, digital marketing and many other fields. Skillshop is not only for individuals who want to develop personal skills but also for businesses that want to train employees in the field of online advertising and digital marketing.
When you want to get Google Ads Certification, there are a few important things to keep in mind. First, you need to clearly understand the content and requirements of the tests, including time, number of questions, and pass score. Next, careful preparation by studying and reviewing official Google resources is very important. Also, make sure you achieve the score required to pass the test and be prepared to retake it if necessary. Finally, after achieving the certificate, update the information on your personal profile and take advantage of the certificate to improve your job opportunities and advancement in the field of online advertising.
