Live streaming on Facebook is becoming a popular trend, loved, and frequently used by many users. However, not everyone knows how to use this feature effectively. Read and follow the article to learn how to live stream on Facebook via phone or computer simply as instructed by Optimal Agency below!
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Understanding live stream on Facebook
Livestream is a method of recording video on a phone and broadcasting it directly on the social media platform Facebook. The size of these videos is optimized to keep them small, ensuring smooth recording and transmission of information without lag, providing a comfortable viewing experience for the audience. Viewers can interact with the video through like buttons, emojis, comments, asking questions about products, or sharing the video. Afterward, the broadcaster can read the comments and directly respond to customers without replying to each comment.
Livestream is designed to be displayed on various devices, from smartphones, and tablets to desktop computers. This helps encompass the frame and create an engaging video that captures the viewers’ attention. Online or offline shop owners can utilize this live-streaming method to reach more customers. This way, they can effectively promote their products and images, attract potential customers, and increase sales.
How to live stream on Facebook
To live stream on the Facebook social media platform, you can refer to the specific methods shared by Optimal Agency as follows:
Guidance on live streaming Facebook on a smartphone
To livestream on Facebook, you can follow these steps:
- Step 1: Open the Facebook app on your phone and select “Go Live”.
- Step 2: Add a description for your live stream content. You can also add effects or filters by selecting the star icon.
- Step 3: Finally, click “Start Live Video” to begin live streaming on Facebook.
- Step 4: To end the live stream, simply select “End” at the top right corner of your phone screen.
Instructions for live streaming Facebook via 3rd party software
Live streaming on Facebook can be done using the following steps:
- Step 1: On your feed, Page, or profile, click “Live Video” or “What’s on your mind?”, then select the camera icon and select “Live Video”. You will be redirected to Live Producer.
- Step 2: Click “Select” on the “Go Live” tab.
- Step 3: Select “Live Streaming Software” as the video source.
- Step 4: Find your “Stream Key” in the “Set up your streaming software” module and copy and paste the stream key or server URL into your streaming software’s settings.
- Step 5: Start your live stream from your live streaming software. When you successfully connect to Facebook Live, you’ll see a preview of your live stream.
- Step 6: To choose the audience for your live stream, click the audience selector below your name and who gets to see the live stream.
- Step 7: Write a title and description for your live stream.
- Step 8: When ready, click “Go Live”.
- Step 9: To stop the live stream, click “End Live Video” and confirm you want to end the video.
How to live stream on Facebook to attract viewers
To have a live stream that attracts viewers, you need to take the following steps:
Choose a device to play Livestream smoothly
Choosing the right livestream device is an important step to ensure video quality. Among these devices, smartphones and computers are two popular choices. Livestreaming by smartphone is a familiar and indispensable tool in modern life. With their compactness and high portability, smartphones become the ideal choice for livestream recording. With it, you can easily reach your audience conveniently and cost-effectively. Livestreaming using a computer is also a useful tool for livestreaming. Using a webcam on your computer, you can provide quality images and easily reach your online audience. Using a computer makes the livestream process more efficient and professional.
Livestream and prime-time
Choosing the live stream time is an important factor to ensure the effectiveness of the video. Similar to posting on Facebook, live streaming also has its own “golden hour”. The right time to livestream depends on the audience you want to reach. For example, for pupils and students, the ideal hours are 11 am or 9 pm when they are usually free and online a lot. Meanwhile, for office workers, the appropriate time is from 3:00 p.m. to 4:00 p.m. and from 8:00 p.m. to 9:00 p.m. when they finish work and can spend time watching livestreams.
By researching and understanding your target audience, you can choose the most suitable time frames to broadcast the live stream, effectively increasing your chances of reaching and interacting with the audience.
Choose who to talk to on Livestream
Choosing the right person to conduct the livestream is an important factor in the success of the video. That person needs to be able to speak continuously for a long time on the phone or computer and also has to be able to engage the audience. Only such people can create highly effective livestreams, helping to increase the closing rate and revenue for the store. This shows the importance of choosing the right livestream operator.
Benefits of Facebook Livestream
Here are the specific benefits of live streaming on the Facebook platform:
Increased customer reach
Livestreaming has a large reach potential. When this feature is integrated into social networks, it quickly demonstrates its power in conveying information. Each time you livestream a video, not only do people who like your Page receive notifications, but their friends can also see it when there’s interaction. With this mechanism and millions of users on Facebook, your ability to reach customers will quickly increase. For added convenience, you can also download livestream videos on Facebook and re-upload them to your store’s official YouTube channel to expand your reach to potential customers. Besides, you can also run Facebook livestream ads to generate many orders and bring in revenue.
Flexibility in timing
Using video for advertising is no longer new, but previously, you had to rely on third parties to execute it, such as television, websites, or online advertising providers. This greatly limits the timing, duration, and content, following their regulations, and restricting advertising ideas. But with live streaming, everything is different. Whenever you want and deem it appropriate, you can livestream, make sure the content is not offensive or controversial, and then everything is acceptable.
Cost savings
Livestreaming methods will save costs compared to producing TVCs or placing advertising videos on websites. That means you only need a smartphone connected to the internet and a good host. You don’t need to invest heavily in professional recording equipment or advertising costs on traditional media channels.
Increased interaction
Live streaming means you can interact directly with the audience, a crucial factor in online advertising. This interaction helps you understand more about customer opinions and adjust advertising content more flexibly, more in line with their needs and desires. This direct interaction also creates a more intimate environment, helping customers feel cared for and naturally approach products or services more friendly.
Easy sharing
Livestreaming allows you to easily share your live videos even after the program has ended. Combined with hashtag and user tagging features, you can create a powerful wave of information dissemination. This helps your videos reach more people and generates community interaction and engagement, boosting the spread of your brand and products on social media.
Conveying real product images
Those who first realize the benefits of using the live streaming feature are often online businesses. For them, one of the biggest challenges is the inability to convey real images of products to customers, to dispel any doubts about quality. Especially for new or lesser-known brands, live streaming becomes an effective tool to comprehensively promote products. Unlike conventional advertisements, in a live stream, everything is 100% real, not embellished or edited, with no deception or trickery. Thanks to this, this direct sales method easily builds more trust for consumers, making them feel more confident when deciding to purchase products.
In the article on Optimal Agency, we have listed detailed and accurate content for you. We hope that the information we share will be helpful for everyone to understand about live streaming on Facebook and successfully conduct live streaming on Facebook to achieve huge revenue.
Please see more:
- How to delete an advertising account on Facebook quickly and simply
- How to set up Facebook Messenger ads?
- How to grow a Facebook advertising account with extremely high trust
Frequently asked questions
Live streaming on Facebook beautifully is an important factor in attracting and retaining audiences. First, choose a good lighting background and a neat space to create a highlight for your performance. Arrange the camera at a good angle to clearly show the product or content you want to share. Avoid bright light or shade which may cause loss of video quality. Take care of camera angles, and speak naturally and coherently to create a feeling of closeness and sincerity with your audience. Finally, ensure your network connection is stable to avoid lag, ensuring that your audience’s viewing experience is a smooth and memorable one.
Livestreaming sales on Facebook is a powerful method to interact directly with customers and increase sales. First, plan your live stream, including the content to present and the broadcast time appropriate to your target audience. Next, prepare a bright and tidy space to demonstrate your products clearly and professionally. When live streaming, actively interact with your audience by answering questions, responding to comments, and encouraging them to participate. Finally, don’t forget to end your livestream with a specific call to action, like inviting customers to buy a product or participate in a promotion.
