Google is one of the largest advertising platforms today, with the ability to reach target customers at the right time and high conversion rates. Currently, running Google Ads is quite expensive in terms of hot, competitive products. For businesses with limited budgets looking for free methods of running Google ads. Let’s explore how to run Google Ads for free with Optimal Agency in the following article!
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What is Google Ads?
Google Ads is Google’s paid online advertising service. Through Google Ads, advertisers can set up online ads in different forms to reach customers with needs and products and services being provided. If you know how to run ads, Google Ads is the advertising channel that brings high results with optimized costs.
Google Ads is a channel that promotes products and services on search engines, YouTube, or Google partner websites. It is also an effective channel to search and reach customers based on specific criteria and needs. You can create advertising campaigns in many forms to find customers and increase conversions, revenue, and profits.
In addition, businesses can choose appropriate advertising forms to receive priority rankings displayed to potential customers when they search for information on Google. At the same time, advertisers can customize budgets, and targeting methods and create effective advertising schedules.
Reasons to run Google Ads
Running Google ads brings many benefits to businesses in targeting target customers with accurate products and services, easy management, and high efficiency. Here are the reasons you should run ads on Google:
Aim at the right target audience
Most customers, when in need of products or services, go to Google to search for information. If your ad is displayed at the top of the search results page when customers make keyword queries related to the products or services your business provides. Or ads displayed on websites when users surf on Google partner websites.
Based on keywords and targeting criteria: region, language, time,… ads will be displayed to the right potential customers at the right time. When ads are displayed to people with real needs, the likelihood of converting into orders will be high.
High efficiency, optimal cost
Because advertising targets the right target audience who need products and services, it helps increase the conversion rate into orders, maximizing revenue for businesses. Furthermore, advertisers only need to pay for ad clicks from customers who are truly interested in the product or service.
In addition, Google also allows advertisers to adjust budgets and spending levels by day to easily manage advertising effectiveness. At the same time, make appropriate adjustments to improve the effectiveness of the Google Ads campaign and optimize costs.
Ads are approved quickly and management is simple
If the product or service you run Google ads for does not violate anything in the Google advertising policy. Then the ad will be approved and displayed immediately after 15 minutes after successfully installing the ad. Best of all, you can adjust your ads to include product information, add or change keywords, change targeting methods, advertising budgets, etc… at any time. In addition, Google Ads also allows you to set up campaigns in any language, thereby helping you target the right market you want.
Gives faster results than SEO
It takes you several months or even a year to get the desired results when doing SEO, but with Google ads, the results are immediate. If more people click on ads, businesses can reduce their budget and save more money. However, businesses often combine SEO with running Google Ads in parallel to promote business development.
Accurate reporting and statistical data system
Unlike traditional forms of advertising, Google advertising provides businesses with accurate and continuously updated measurement tools. More than 50 types of reports from overall advertising campaigns to ad groups, landing pages, keywords, target audiences, etc. will be displayed in detail in your Google Ads account. Advertisers can easily monitor fluctuations in metrics such as clicks, impressions, CPC, etc. Based on this data evaluate effectiveness and make the most appropriate adjustments.
Ways to run Google ads free you should know
To run Google Ads for free, you often think of running ads, which means running ads but not paying. However, this will lead to many consequences such as the Google Ads account being disabled. Below, Optimal will reveal the most effective, cost-effective ways to run Google ads for free:
SEO search engine optimization
The first way to run ads on Google for free is to get a high ranking on the search results page. When you build a website and publish it, Google will soon index it and display it high if someone searches for your brand name or website URL.
Then, you need to apply search engine optimization or SEO methods to achieve that. Optimize your website to show up on Google search results for important keywords related to the products and services you provide.
By optimizing your content, keywords, and site structure, you can improve your site’s position in search results and attract useful traffic without having to pay for online advertising.
However, this process requires time and effort to optimize your website, create quality content, and build your online reputation. You should start implementing SEO as soon as possible because you will see the effectiveness of attracting free traffic from Google.
Create a Google My Business account
This is another way to run effective and free advertising on Google. Google My Business is a free service provided by Google to local businesses.
By creating an account, verifying your business information, and updating relevant information, you can receive benefits. Display user-friendly information when they search for your business name on Google. Increase your chances of appearing on local search results related to your business and industry.
Optimize Google Maps listings
Google Maps is another Google service you can use for free advertising. A list of Google Maps is displayed in search results and is visible when the user visits the maps tab. This is one of the ways to run free Google ads that you can apply.
For your business to appear on Google Maps, you need to use a Google My Business account and must meet the following requirements:
- You have provided a valid address for your Google My Business account.
- Your business has been verified with Google’s terms.
- Your website address must match the address shown on Google Maps.
- Your website must be mobile-friendly because most Google Maps searches are performed on mobile devices.
Add products on Google Shopping
You can advertise products on Google without paying through Google Shopping. Previously, posting products on Google Shopping often required payment, but since April 2020, Google has announced to provide this feature for free.
Paid ads will still appear in Google Shopping, and results will also be enriched with free product listings. To put your products on Google Shopping, you need to create a product supplier account on Google. Also, create a product feed and submit it to Google.
If you use a popular shopping platform like WooCommerce or Shopify, it’s easier to create a product feed that works with Google Merchant Center. Once your product feed is submitted and approved by Google, your product ads will be eligible to appear for related searches.
Note that this feature is only available to US merchants and will expand globally shortly.
Get promotional codes from Google Ads
You can search for free Google Ads coupons. These coupons are typically provided by Google or their advertising partners. This allows you to get free advertising dollars when you start using the Google Ads platform. By using these coupons, you can reach your target audience without having to pay for initial advertising.
Through the content shared above, you now understand how to run Google ads for free. Hopefully, this information will help you in implementing the most cost-effective Google Ads campaigns.
Related articles:
- How to create an account to run Google Ads quick and simple
- How to Google Ads audiences targeting
- What is Campaign Manager 360 and its outstanding features?
Frequently asked questions
The answer is possible. You can run Google ads for free by running or applying the methods we shared in the article. However, you should not run ads to make money from Google because there are many consequences. Instead, you should optimize your SEO tools, create a Google My Business account, optimize your Google Maps listing, and use Google Ads promo codes.
If you want to run ads on Google for free, you first need to own a Google account. Next, to ensure the effectiveness of the Website, you must also complete the description of the store, logo, address, phone, services, products,… in a complete and detailed manner. Next, use Google Local Business Center to do your advertising on Google.
Go to www.google.com/local and search for the business to verify. Click on Your Business on Google Maps shown on the left sidebar. At this time, you will be asked to confirm your business via phone or SMS for security and safety. Usually after a week free advertising on Google will be accepted.
