To create a safe and healthy network environment as well as provide the best experience for users, Google has established advertising policies. It regulates the content that is allowed or not allowed to be promoted on Google. As an advertiser operating on this platform, you need to fully comply with Google Ads advertising policies to help your ads get approved quickly and avoid problems. In today’s article, let’s explore with Optimal Agency the detailed contents of the policy.
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About Google Ads advertising policies
Google always values the safety and experience of users on the platform, so it has issued regulations and policies prohibiting harmful content. Accordingly, advertisers operating on Google need to seriously comply and update regularly to create effective advertising campaigns.
This policy is intended to ensure the rights of users, publishers, and advertisers. Specifically, bringing positive experiences while ensuring safety for ad viewers. Comply with applicable laws as well as ethical and social standards as prescribed in the country where ads are displayed. At the same time, it helps advertisers deploy Google Ads campaigns smoothly and successfully.
Google’s ad review process
For each content created and advertised on Google, it is necessary to fully comply with Google Ads advertising policies. To implement this principle, Google applies the process of reviewing advertising content on the platform as follows:
All ads posted for the first time or edited must be submitted and await censorship by Google’s AI and Machine Learning system. At this time, Google’s AI system will review the entire content of the ad including text, images, audio, video, landing page URL, etc. When detecting any violating elements. then the ad will be rejected and Google will apply penalties to the posting account.
If the ad has no violations, it will be approved by the system and displayed. Google AI system’s censorship time will take place within 24 hours. Google’s AI system will review and approve the advertisement.
In case the advertising content is complex and the AI does not have enough data to decide on approval, Google experts will take over the job for review. When measuring, moderation operations are performed manually to ensure that there are no violating ads.
When Google experts detect advertising law violations, they have full authority to block your ads and handle violating accounts. If your ad is censored and rated incorrectly, a specialist will review and re-approve your ad.
In addition to using two censorship systems, Google will receive user feedback about advertising content on the platform. When receiving user reports about violating advertising content, the Google team will review it.
Some penalties are applied to policy violations such as unapproved ads, domain names being suspended, or even advertising accounts being locked or permanently disabled,… With penalties, This is enough for you to see that compliance with Google advertising policies is essential. Therefore, you should research carefully and master the policies to avoid unnecessary risks.
Google Ads advertising policies need to be clearly understood
Below, Optimal has summarized important Google advertising policies that you need to understand and comply with to avoid risks. Please refer now:
Product policy is restricted and advertising is prohibited
This policy clearly states which product and service groups you are not allowed to run ads for or are restricted from advertising. If you run ads for product or service groups, Google will reject them.
Counterfeit goods and imitations of branded products
To protect the rights of brands and prevent the abuse of brand names to sell fake and counterfeit goods. Google does not allow advertising of counterfeit products or imitations of famous brands.
If you want to advertise branded products, especially famous brands, make sure you are the owner of the brand or have a brand franchise certificate. You need to provide this evidence to Google to increase the authenticity of your ads.
For Guangzhou products, if the logo or trademark of another brand is attached, Google will refuse the advertisement. Items that are not branded with their brands can still be advertised normally but need to ensure users have a safe shopping experience on Google.
Medicines and healthcare products
Google restricts and prohibits advertisements related to drugs except in cases where the product is certified by the Ministry of Health and has certification from Google. Some products are restricted and prohibited from advertising on Google such as prescription drugs, non-prescription drugs, online pharmacies, medical services, etc. Depending on the country and ad content, the advertiser will need to complete registration and certification procedures to be allowed to advertise on Google.
Financial service products & virtual currency
To protect users against fraudulent tricks and practices, Google has issued strict policies for financial and virtual currency products and services. Accordingly, your ads will be carefully reviewed and limited if related to financial services. For virtual currency, advertising content related to coin issuance events or virtual currency trading transactions is prohibited by Google.
Wine, beer, or alcoholic beverage products
This is a sensitive area that requires compliance with legal regulations. In Vietnam, Google policy prohibits advertising of these products. However, some countries worldwide still allow advertising but must comply with specific regulations and do not encourage the use of alcohol products or healthfully describe them.
Cigarettes and weapons
According to Google’s advertising policy, advertising weapon products such as guns, knives, pepper spray, etc. is prohibited or rejected. However, ads for safety pins, gun locks or products intended to increase gun safety may still be approved. For tobacco and recreational drugs, Google Ads completely prohibits advertising including e-cigarettes, herbal cigarettes, rolling papers, marijuana,…
Google Ads advertising policies on prohibited content
In addition to the product groups that are banned and restricted from advertising, Google also imposes many strict regulations on the words and content in advertisements. Accordingly, ads containing the following content are banned by Google, including:
- Content that violates basic grammatical structures and intentionally avoids brand-related words.
- Not using symbols and punctuation properly.
- The ad content contains a contact phone number.
- Advertising content related to the brand.
- The ad content does not match the landing page content.
- Content that violates other regulations.
- Error in advertising content.
Google Ads Landing Page Standards Policy
Landing pages play an important role in Google Ads to help drive conversions, improve ad rankings, and increase visibility. Google also sets certain standards and requirements for landing pages including:
- Landing page content must provide content that accurately reflects the ad and contains content that is useful to users.
- The website must not contain malicious software such as viruses, ransomware, spyware, fake security software,…
- The website must not use evasion techniques that hinder Google’s review system.
- The landing page must not contain misleading, defamatory content, etc., or disable the browser’s back button.
- For Google Shopping ads, the landing page needs to provide a product & service list and detailed description information. The page has a product payment function and a product warranty or return policy when there is a problem.
In addition, landing pages belonging to banned product groups or collecting sensitive user information are also banned by Google. Websites are intermediaries that direct users to another landing page. Or website ads that are under maintenance or inactive are also not accepted by Google.
Above is a summary of important Google Ads advertising policies that advertisers need to keep in mind. By understanding and understanding as well as complying with the regulations in Google’s advertising policies, advertisers can deploy Google Ads campaigns smoothly, and successfully and get the best results.
See more articles:
- Benefits of using Google Maps in marketing strategy
- How to attract customers on Google Ads effectively?
- How to apply Google Ads in Affiliate Marketing?
Frequently asked questions
The reason your Google ad was not approved is because the ad content violated the platform’s advertising policies. You need to review the ad components such as text, images, audio, video, and landing page URL,… whether they comply with Google’s advertising policies or not. If even one of these elements violates or you run ads for prohibited or restricted products or services, it will result in the ad being rejected. If the issue is content, edit it and submit a reconsideration request.
For accounts or ads that violate Google Ads policies to any extent, this platform has appropriate penalties. At the lightest level, the ad will be rejected, followed by the domain name being suspended or even the ad account being disabled. All of these penalties have a significant impact on businesses’ advertising and business activities on Google. To avoid encountering these risks, advertisers should fully comply with the regulations in Google Ads advertising policies.
