Instead of hiring Google Ads services, many businesses choose to run ads themselves to save costs and easily track and manage their campaigns. However, without much knowledge and experience in running Google Ads, you can easily make some mistakes that affect the effectiveness of your campaign. In today’s article, Optimal Agency will share common mistakes when running Google Ads yourself.
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Benefits of running Google Ads yourself
Running Google Ads yourself allows businesses to be proactive in creating and managing campaigns and the websites linked to Google’s advertising network.
Instead of spending money on Google Ads services, you can allocate your budget to ads campaigns that reach many target customers.
Since it’s your product and service, you will understand the product, business services, and target market better. This will help make targeting more accurate. Consequently, ads are displayed to the right target audience, enhancing the conversion rate to orders.
Moreover, when hiring Google Ads services, businesses need to share information with the service provider. This can pose a risk of internal data leakage, so running Google Ads yourself can help maximize information security.
Common mistakes when running Google Ads yourself
Choosing the wrong keywords
Choosing the wrong keywords is a common mistake for businesses running their Google Ads campaigns. Target keywords help display your ads to the right audience, and choosing them incorrectly can cause you to miss many potential customers.
You need to spend time thoroughly researching the content you want to convey through your Google ads. Only when you understand and know what content you want to deliver to your target customers can you select appropriate target keywords. Depending on the campaign’s goals, businesses need to research, analyze, and compile a list of suitable keywords.
When running Google Ads, choosing many irrelevant keywords can lead to a waste of budget and low effectiveness. Therefore, you need to carefully select keywords to ensure the right quantity and quality.
After choosing keywords for running Google ads, businesses need to insert those keywords into the ad titles or content carefully. Inserting keywords into the content can enhance the quality score and ranking of the ad, resulting in Google returning more accurate and relevant results.
Using too broad keywords
Another mistake when running ads yourself is using too broad keywords. When choosing keywords, many people opt for those with the highest search volume without considering how relevant these keywords are to their products or services. This can cause campaigns to waste budget on ineffective keywords and reduce campaign effectiveness.
Not using locations
When running Google ads, you should geotarget areas with high demand for your products or services. Selecting specific customer locations helps display your ads more effectively and increases conversion chances while saving advertising costs on areas without conversion potential.
Not using negative keywords
By using negative keywords, you can exclude irrelevant terms not associated with your business’s products or services. Moreover, negative keywords can help increase your Google Ads quality score, ensuring that your ads are shown to the right target audience, increasing ROI, and optimizing costs effectively.
Not promoting the brand
If you are running Google Ads yourself, you need to allocate a part of the advertising budget to increase brand recognition. If users enter the brand name in the search bar, the likelihood of converting them into customers is very high. Furthermore, Google Ads containing the brand name help deliver better messages on search result pages.
Lack of A/B Testing
When running ads on Google yourself, if you only deploy one campaign, ad group, or ad, it can be difficult to measure and evaluate effectiveness. Instead of focusing the budget on one campaign, you should create multiple ad versions and allocate the budget appropriately. By tracking, measuring, and evaluating the effectiveness of the campaign, you can determine which ad version performs best to increase the budget and maximize business profits.
Not optimizing the Landing Page
You might attract target customers to click on an ad, but if the landing page is irrelevant to the ad content and provides a poor user experience, customers may leave the page without taking the desired action. Therefore, optimizing the landing page in terms of content and user experience is crucial to increase the conversion rate.
Landing Page lacks contact information
This is a serious mistake when running Google ads yourself. It affects the conversion rate to sales and profits when customers purchase on the website. You have provided information about the goods to customers but have not provided a way for them to purchase those items. Leave detailed contact information so that interested users can immediately contact the business.
You not only need to ensure that the landing page and ad content are related to each other, but also that the landing page includes contact information to encourage customers to take conversion actions.
Not optimizing ads daily
If you do not optimize your Google ads daily, it will result in significant cost expenditure. To ensure a successful Google Ads campaign, ads need to be optimized and adjusted appropriately through each phase.
Not integrating tracking tools (Google Analytics)
Tracking the effectiveness of Google Ads campaigns is crucial for business development. Google Analytics is one of the tools that help you track and measure the effectiveness of your ads campaign. By how to link Google Analytics with Google Ads, you can easily track and manage your campaign effectively.
How to avoid common mistakes when running Google Ads yourself?
To avoid the above mistakes, you can follow these following:
Carefully research keywords
To avoid mistakes when running Google Ads yourself and to enhance the effectiveness of your campaign, you need to carefully research keywords. Instead of choosing popular keywords, focus on those with low competition and high conversion rates. Use tools like Google Keyword Planner to learn about keywords with good search volumes and assess their competitive levels.
Optimize the Landing Page
After attracting customers to your landing page through ads, optimizing the landing page is extremely important. This ensures they have a good experience and take the desired action. You need to ensure that the landing page content is relevant to the ad and provides the information or offers that customers are seeking. Optimize the user experience by minimizing page loading time, optimizing for mobile devices, and creating compelling content.
Regularly monitor and measure results
Regularly monitoring and measuring the results of your Google Ads campaign is very important to understand the effectiveness of the campaign and make adjustments if necessary. You can use tracking, analytics, and user behavior measurement tools on the landing page. Based on the data provided by these tools, you can optimize your Google Ads campaign to achieve the best results.
The above article has guided you on the common mistakes when running Google Ads yourself and how to solve them. We hope the information we have shared will help you in successfully deploying Google Ads campaigns with high effectiveness.
You may want to know:
- How to create a Google Ads video campaigns easily
- How to increase traffic conversion rate for advertising campaigns
- How to duplicate Google Ads campaigns?
Frequently Asked Questions
To avoid wasting your advertising budget on irrelevant search terms, you should incorporate negative keywords into your Google Ads campaign. This way, you ensure that your advertising budget is used more efficiently by showing ads to more targeted audiences, thereby enhancing business effectiveness.
You should wait at least 2-4 weeks to monitor and evaluate the performance of your Google search ad campaign. This allows the ad campaign to move past the learning phase and operate effectively, including optimizing bids appropriately. Making adjustments to the ad campaign too soon can disrupt this process and may make it difficult for you to evaluate the effectiveness of your Google Ads campaign.
