Games with rewards, sports betting, and similar forms of entertainment are not licensed for advertising on Facebook. However, due to the significant profits involved, businesses and casinos have found ways to run ads. Despite this, advertising in this domain on Facebook poses various challenges. Understanding this, Optimal Agency will guide you through the detailed process of advertising sport betting games ads on Facebook.
Learn about Online Sports Betting Games
What is sports betting?
Currently, online sports betting is one of the popular forms of entertainment at casinos. It involves players using money, assets, or valuable items exchanged for currency to place bets on the outcomes of various matches. Players choose a match they want to predict the result of, and if their prediction is correct, they receive winnings based on the odds provided by the betting platform.
Sports that players can bet on include basketball, tennis, rugby, horse racing, and especially soccer.
Prominent Features of the Game
Before getting into how to advertise sports betting games on Facebook, let’s explore what makes these games special. The games provide excitement, suspense, and thrill for players. During the betting phase, players must wait for the matches to conclude before determining the outcome of their bets.
Compared to online card games, online sports betting differs significantly as the betting platform does not need to be physically present to deal cards or operate dice. All activities during the match unfold naturally, and the platform cannot intervene or predict the winning team. When participating in sports betting, you have a diverse selection of sports such as volleyball, football, and more. Additionally, the betting options are varied, and the payout rates are high.
At online betting sites and casinos, there are also electronic sports betting options, including virtual sports matches participated in by gamers, such as virtual sports tournaments.
Playing Online Sports Betting Games
Players can join betting at any time with just a mobile phone or a computer connected to the internet. There is a wide range of betting options with attractive prizes, and winnings can be quickly received.
Requirements to run Sports Betting Games Ads on Facebook
This form of betting not only brings many benefits to players but also to online casinos. To attract more players to create accounts, deposit money for betting, and play games, online casinos run ads on Facebook. As previously mentioned, the sports betting game category falls under the prohibited advertising sector due to policy violations.
If you want to launch Facebook advertising campaigns for sports betting or Facebook Casino Ads, you need to obtain permission for advertising in this category. You must submit a request to Meta for advertising approval using this form.
Afterward, wait for Meta to review and approve the request, and they will provide the specific advertising rights to your Facebook Ads account. Once approved, you are only allowed to advertise URLs and target audiences within the approved regions listed in the approval content. Additional limitations and conditions will be communicated at the time of approval.
Furthermore, to advertise sports betting games on Facebook, you need to provide evidence that this form of betting is allowed by the regulatory authorities. It must be established in accordance with the regulations of the territories you intend to target.
You can only submit requests for advertising rights and targeting specific people in certain countries. Moreover, your sports betting ads must target individuals above 18. Advertisers must comply with all local advertising laws.
See more: Facebook ad account for rental.
Guide to Running Sport Betting Games Ads on Facebook
Similar to casinos and gambling, sports betting games fall under heavily policy-violating services. Therefore, when deploying Facebook ads campaigns for sports betting, Sportsbook Facebook Ads, or Facebook sports betting ads, you need to employ legal workaround techniques. To run effective ads, you should master techniques such as feeding accounts, cloaking, and creating intermediary websites. Additionally, understanding Facebook’s ad scanning mechanisms and employing suitable evasion methods is crucial.
Step 1: Prepare Accounts, Visa/Mastercard
When executing Facebook Sportsbook Ads campaigns, it is common for Facebook ads accounts to be suspended. Therefore, you need to prepare a backup account system to cope with this situation. You can create a backup account system by purchasing old Gmail accounts. Alternatively, the simplest way is to rent or purchase Facebook Ads accounts from Optimal Agency. Here, you can obtain high-quality, trusted Facebook casino ads account with the best prices Optimal offers special deals, and 24/7 expert support. There are various ad account options: Facebook policy-violating ads accounts, Agency accounts, No Limit accounts, etc.
After that, you need to prepare Visa/Mastercard cards to add to the account for conducting Facebook sports betting games ads campaigns. This helps deal with unsuccessful payments or locked cards, ensuring continuous ad operation. If you rent Facebook advertising accounts from Optimal Agency, you won’t have to worry about payment card issues.
Step 2: Create an intermediary website and cloak black hat
This is a crucial step in running ads for sports betting games on Facebook. Cloaking links that violate policies and building intermediary websites help minimize the risk of your ad campaigns being scanned for policy-violating content on your page. At this stage, you need to know how to create an intermediary website using landing pages or Blogger and cloak links. If you lack experience in this area, seek assistance from experts.
Step 3: Set Up a Clean Ads Campaign
Unlike running ads for clean products, if you’re running black hat products/services, you need to run a clean ads campaign first before cloaking and redirecting to the cloaked black hat mentioned earlier. At this step, pay attention to keywords, content, URL, IP, devices, and website content. Make sure that everything in the bait campaign is clean without any policy violations or abnormalities.
Step 4: Redirect the Campaign
Once the bait campaign is approved and active, redirect it to the link you want to advertise. Use a tool to change access direction, preventing Facebook’s robot from scanning your campaign. During the process of the ads campaign, regularly monitor the Facebook sports betting ad cost reports for appropriate adjustments.
If you encounter difficulties at this step or don’t know how to effectively run online casino ads on Facebook, contact Optimal Agency through the hotline: +84 8 1900 4282, their experts will provide dedicated assistance.!
Conclude
Through the insights shared by Optimal’s Facebook Ads experts, hope that you have gained knowledge of techniques for running sports betting games ads on Facebook in 2024. In addition, you can see more Facebook crypto ads account rental services.
Frequently asked questions
The cost of running ads on Facebook is calculated by the bidding price and the budget that a business allocates for ad campaigns. The types of Facebook advertising costs in 2023 include CPC, CPM, CPA,… Among them:
CPC (Cost Per Click) – Cost per click on the ad
CPM (Cost Per Mille) – Cost per 1000 impressions
Cost per specific action (Cost Per View – CPV)
These are the three cost metrics on Facebook that you need to pay attention to when running ads for sports betting games to measure effectiveness.
You need to cloak a black hat, create an intermediary website, and successfully run a clean bait campaign before finding ways to redirect to the link you want to advertise. During the creation of a clean ads campaign, you need to ensure that access to the account is done on devices and network IPs that have been used previously. The ad content should avoid using prohibited words related to gambling, betting, casinos, gambling, card games, etc. Additionally, avoid using sensitive images, violating trademark copyrights, and exceeding 20% text,… Furthermore, you need to prepare an advertising account system and backup cards for timely replacement.
