All types of advertising on Google bring unique results and are suitable for each specific product or service you sell. For many individuals and businesses, choosing the right type of Google advertising is a challenge. Therefore, in this article, Optimal Agency will provide detailed information about the types of advertising on Google AdWords and clarify which type is most popular at present. This will help you better understand each type of advertising and make smarter decisions when implementing their advertising strategy on Google.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
What is the concept of Google Ads?
Google Ads, formerly known as Google Adwords, is a paid online advertising tool developed and offered by Google. With Google Ads, businesses can promote their products and services across Google platforms, including search engines, YouTube, and Google’s network of partner sites. This way, businesses can reach a large number of potential customers when they search for information on Google.
Google Ads offers many different forms of advertising for businesses to choose from, from text ads to image and video ads. This helps them get priority in terms of rankings displayed in front of users when they search. Besides, Google Ads also allows advertisers to customize budgets, targeting methods, and ad run times according to their wishes. This provides flexibility and control over their advertising strategy.
What are the Google Ads advertising forms?
Google has provided users with a variety of advertising forms to choose from to suit their needs, specifically as follows:
Display network ads
Display network ads, although the name seems complicated, it is actually very popular and effective in the advertising strategies of many businesses. This type helps you reach users in many different situations, including when they use YouTube, Gmail, web browsers, or mobile apps. Display network advertising is a form of banner advertising that appears on websites belonging to the Google Adsense partner program. This allows advertisers to identify target audiences and display their messages on websites that potential customers are using, creating a useful and effective connection in their marketing strategy.
Remarketing
Remarketing, also known as remarketing, is a type of advertising designed to provide reminders to users who have previously interacted with your website. The idea is to show product or service content back to them as they browse the web, reminding them to complete an action they previously started. A common scenario is when a customer visits your website, looks through your products or even places an order but then leaves without completing the transaction. Remarketing is especially effective at stimulating cross-buying, maintaining relationships with current customers, and re-targeting specific targets in your marketing strategy.
Google Shopping Ads
Google Shopping Ads is a new form of advertising from Google, specifically for businesses selling online, as long as they meet the basic requirements. This type of advertising allows displaying product information such as images and prices directly on Google search results. The goal of shopping ads is to stimulate consumer curiosity and drive traffic to your website or online store, thereby generating more qualified leads. The cost for this type of advertising is calculated based on actual performance, meaning you only pay when someone takes an action such as clicking on the ad to visit your website or the home page hosted by Google.
Search advertising on Google
Search advertising on Google is one of the advertising services provided on this leading search engine. When users enter keywords related to the products or services they are interested in, Google will display search results as ads that reflect or closely match the terms you set for the ad. mine. Search ads target specific actions, like clicking your ad or contacting your business. These campaigns put ads in front of people who are actively searching for information. When someone tries to search for a product or service like yours, they’re more likely to notice and click on your ad. There are a total of 7 display placements for search ads:
- First four positions.
- The bottom three positions on every page of Google.
These positions will remain in place even as you move to subsequent pages. The number of advertising positions can vary, from 2 to 3 positions, depending on the industry and level of competition.
Google Ads Videos
Video advertising is a diverse advertising medium on the YouTube platform and Google partner websites, aimed at attracting potential customers. This ad appears through a banner in positions such as the right corner or inside the video when users watch videos on YouTube or search on the website. This creates a presence for your business in situations related to customer needs and interests. There are many types of video ads on Google Ads, including:
- Skippable in-stream ads: Show before other videos on YouTube and can be skipped after 5 seconds.
- Non-skippable in-stream ads: Similar to the above type but cannot be skipped.
- Bumper ads: Have a short duration (maximum 6 seconds) and cannot be skipped, suitable for attracting attention.
- TrueView outstream ads: Displayed on partner websites, primarily on mobile and tablet devices.
- TrueView ads: Images from videos accompanied by text, inviting viewers to click to watch the video on the YouTube watch page.
- YouTube Masthead ads: Displayed in the first position on the YouTube homepage, especially useful when you want to launch a new product or reach a large audience.
Depending on your advertising goals and target audience, you can choose the most suitable advertising type to attract and interact with potential customers.
In the article above, we have shared detailed information with you accurately. We hope that our content can help people learn about advertising on Google so that they can choose the right advertising form for their campaign and achieve the desired results.
See more articles:
- 8 Ways to protect your Google Ads account safely and effectively in 2024
- How to auction keywords on Google Ads to be reasonable
- Top 10 Common mistakes when running Google Ads yourself
Frequently asked questions
Search ads in Google Ads can appear in many places on Google search results pages. Typically, these ads will appear above or below organic search results. Sometimes, they can also appear on the left or right side of the search results page. The specific position of an ad depends on the level of competition, advertising budget, and other factors such as the quality and uniqueness of the ad. This helps ensure that your ads can attract users’ attention and increase your chances of engagement.
The price list for running ads on Google Ads depends on many factors such as keywords, industry, competition, advertising position, and campaign goals. Google uses a cost-per-click (CPC) model, meaning you only pay when someone clicks on your ad. CPC prices can vary depending on the level of competition and the importance of the keyword. You can set a daily or total budget for each campaign, helping to control your advertising costs. For detailed pricing information, you can use Google advertising tools to estimate expected costs before starting your campaign.
