In 2024, Google Marketing Live shares ways to improve AI tools to help businesses achieve results at work. AI will be known as a tool to help advertisers, businesses, and advertising agencies optimize their advertising and marketing campaigns. If you are also planning to promote your products and brands on Google, please take a look at the article below. In the article below, we will share a brief overview of the most important updates and announcements shared at Google Marketing Live 2024.
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What is Google Marketing Live?
Google Marketing Live is an event for people interested in advertising, product marketing, and branding on the Google platform. At the program, Google will livestream its improvements and changes to help users have the best experience. Not only that, these improvements will force marketers and businesses to change and improve their skills so that customers have a good experience.
New features Google Marketing Live 2024
Generative AI/SGE (Smart Generator)
Generative AI and SGE are considered tools to help improve the creation of advertising and marketing content. Because those advanced technologies allow users and organizations to create attractive content on a large scale. Not only that, but AI and SGE tools also help individuals and organizations create personalized content targeting different customer segments. There is already a lot of advertising, marketing or content on websites that resonates with individual users.
Video viewing campaign
Video viewing campaigns were created to help advertisers optimize the visibility of their content on Google and Youtube. Today, viewers need to watch short videos instead of spending time reading or watching long videos. That’s why creating videos will aim to increase the number of views and interaction levels on videos. It can be said that this is also a way to widely promote the brand of individuals and businesses.
Demand Gen Campaigns (create demand)
To target the right customers, advertising campaigns need to create content surrounding the products and services they need and are interested in. This is not easy for advertisers and marketers because they need time to research. However, these campaigns are also extremely effective because they will help you attract customers who have needs or are interested in the product you are promoting.
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Extensive brand mix control
Extensive Brand Match Control is a new feature that Google created so that businesses can know how to match their brand terms in Google ads. It can be said that this feature helps businesses manage their brand presence on Google well.
Enhance high-value performance to attract customers
Maximize performance is a way to help your ad campaigns optimize for conversions across Google networks. When advertisers focus on optimizing ad performance, it means they want to attract more new customers. Not only that, optimization will also help businesses generate huge revenue from new customers.
Conversational experience in Google ads
This is a feature related to communication and interaction capabilities in Google advertising. Advertisers will use several AI tools such as chatbots, messaging or other chat tools to interact directly with customers through advertising.
Use creative AI to optimize advertising content
In the coming years AI is a tool that will play a huge role in developing advertising content for campaigns. AI tools help advertisers not waste time optimizing each advertising campaign. It will help automatically generate ads, headlines, and descriptions based on campaign goals and user profiles.
Product Studio
Product Studio can be a new tool or platform designed to help businesses manage and optimize their product listings and promotions across Google’s various platforms, including including Google’s purchasing activities. Advertisers will no longer have to spend too much time organizing product lists in the same way as before. Product Studio will now help you solve all problems with product listings being sold on Google platforms.
GA4 Audience Builder
Google Analytics 4 (GA4) is the latest version of Google’s analytics platform. The “Audience Builder” feature can enhance the ability to create and segment audiences based on user behavior, allowing for more targeted advertising.
Campaigns maximize performance on search terms
Search term performance maximization campaigns are designed to help merchants automate and optimize their difficult phrases. Information and data about search terms will help advertisers better understand which phrases are being searched by many people. From there, advertisers and marketers will bid on that difficult word so that the campaign can target the right customers.
Epilogue
The article has presented to readers the improvements of Google Marketing Live in 2024. If you are a marketer or advertiser, read the article now to get the latest updates in your marketing work. yourself on Google in 2024.
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