Online gambling and betting games are products and services that are not licensed or restricted in many countries. This industry is also prohibited from advertising on Facebook due to policy violations. However, with high profits, many online casinos find ways to advertise gambling and betting on Facebook. If you lack experience in advertising black hats, you may have difficulties when implementing Facebook Casino Ads campaigns. Follow the article for further information.
What is Online Betting and Gambling?
Before getting to the guide on running online gambling and betting ads on Facebook you have to understand online betting and gambling services. It is any form of game that uses currency or something of monetary value as a method of participation or reward. The monetary value is not limited to cash but also includes cybercash such as Crypto, Bitcoin, etc. The forms of online betting and gambling include:
All popular forms of online gambling include: betting, lottery, casino games, fantasy sports, bingo, poker, skill game tournaments, and prize draws.
It is a game that uses any object or something of monetary value as part of the method of participation or awarding prizes. This includes using money to buy goods to continue the game or gain an advantage to win and receive prizes. The prize received has a monetary value.
In addition, it is also an ad with a landing page containing ads for online betting and gambling. Even in the case where players do not have the opportunity to gamble or play games directly on that page, including public websites or linked websites.
See more: Crypto ads on Facebook service
Conditions for advertising Gambling and Betting on Facebook
If you want to launch gambling and betting ads on Facebook, you need to obtain advertising permission from Meta in writing. At the same time, you have to comply with all current laws and regulations in the targeted country or region.
Before deploying Facebook Casino Ads, Pointsbet Facebook Ads, and Online Gambling Ads on Facebook, you must submit a written request to Meta for advertising permission for online gambling and betting using this form. Access the Business Manager and take the ads account ID along with the URLs you want to advertise, then complete the form. Note that you can only apply for advertising permission targeting people in specific countries. Advertising rights will be granted to a specific ads account ID.
When Meta approves the request for advertising permission, the scope allowed by Meta includes the URLs and region listed in the approval content. Afterward, you need to provide evidence proving that the gambling and betting services are legal in the targeted regions.
Campaigns such as Casino Facebook Ads, Betting ads on Facebook, and Facebook Betfair Ads should target individuals aged 18 and above in the territories where the advertising is running.
Running Gambling and Betting Ads on Facebook
Online gambling and betting games significantly violate Facebook policies, requiring specific in-depth advertising techniques. Beyond grasping Facebook ad campaign scanning mechanisms for legal evasion, broaden your expertise in ad account management. Including black hat cloaking, creating intermediary Pages,…
The process of deploying Casino Ads on Facebook and online Gambling Facebook Ads involves setting up a clean campaign first. Then, find ways to cloak and redirect to the violating link you want to advertise. Use tools to redirect access, making robots avoid scanning violating content.
Ensure all aspects of the ad campaign are clean and free of anomalies or policy violations, including content, images/videos, URLs, intermediary website content, keywords, etc. When creating a clean campaign, avoid using unfamiliar devices and IPs to prevent Facebook from flagging it as unusual activity and blocking the ad account.
Prepare and maintain backup Facebook ad accounts for potential lockouts due to running black hat ads. Given the risk of account suspensions, having backup accounts is essential. Various methods exist for account maintenance, including purchasing aged Gmail accounts. The most straightforward and quickest approach is to rent Facebook Casino ad accounts or Facebook policy-violation ads accounts from Optimal Agency, offering high-trust accounts with competitive prices and numerous benefits. Available experts provide 24/7 support during the account rental process, offering diverse choices such as unlimited Facebook BM Ads accounts, agency accounts, and high-threshold Facebook Ads accounts,…
Prepare backup accounts and multiple Visa/Mastercard cards for advertising payments to mitigate the risk of card lockouts. Renting Facebook Ads accounts from Optimal Agency eliminates payment card concerns. Establish an intermediary website with quality content using a Landing Page or Blogger. Learn to cloak black hat using tools to avoid content scanning violations on your Page.
Notes When Launching Gambling and Betting Ads on Facebook
If you want to run ads in this category, you need to request advertising permission from Meta. Once Meta approves your request and it meets the specified conditions, then you deploy campaigns for online gambling and betting ads on Facebook.
Ensure proper techniques when running ads for online gambling and betting: cloak black hat, feed ad accounts, and prepare backup cards, among other considerations. Particularly, link cloaking should be done accurately and cleverly to limit Facebook’s scanning of violating content.
Cloaking a black hat is one of the outstanding advantages of Optimal Agency. When you rent Facebook Ads accounts, and Google Ads accounts here to deploy black hat campaigns, the Optimal team of experts will support link cloaking for free. Contact the hotline at +84 8 1900 4282 for detailed advice on services.
Concerning content for gambling and betting ads on Facebook, pay attention to keywords, language usage, and images/videos. Avoid using prohibited terms in the ad content: gambling, betting, casino, win bets, card games, dice games, etc. Ensure attractive headlines without containing violating terms or commitment-related content. Ad images and videos should be sharp, of good quality, and meet the required size.
Content on the intermediary website (Landing Page or Blogger) can discuss games or related content. However, ensure it does not contain prohibited words, Facebook abbreviations, sensitive images, or logos, and it should not exceed 20% text.
During the ads campaign, you must comply with Facebook’s policies. Avoid using multiple IP addresses or Wi-Fi networks to create numerous ad campaigns. Always ensure timely and full payment of the fees to Facebook.
Furthermore, avoid abnormal behaviors such as continuously deleting or turning ads on/off, sudden budget increases, etc. When deploying Online Casino Ads, Best Online Casino Ads on Facebook, these actions can lead to the account being locked or disabled.
With the information above, hope that you will successfully and effectively launch gambling and betting ads on Facebook.
Frequently asked questions
When deploying Facebook Ads campaigns for online gambling and betting, the approach is to set up a clean campaign and then find ways to redirect to the violating link you want to advertise. This helps minimize Facebook’s ability to scan violating content. Ensure that the clean ads campaign has been approved and is active. Only then should you use tools to find ways to redirect to the desired ad link. If the ads campaign redirection is successful, absolutely do not turn off the bait campaign. Let the bait campaign run at an appropriate budget level and always keep it active for the best results.
Advertisers can run Facebook Ads campaigns for social casino games if doing so does not create opportunities for earning money or rewards with monetary value. The target audience must be above 18. You may not need a license; however, you must have a disclaimer about the advertised product and comply with all current laws in the targeted advertising country.
