Guide to running effective interior design Facebook ads

Imagine that your interior design studio’s work schedule is booked for the next few months, a truly fantastic feeling, isn’t it? One of the fastest and most effective ways to achieve this is by running interior design Facebook Ads.

In this article, we will guide you step-by-step on how to deploy an advertising campaign for an interior design business on Facebook. This is not just theory, but practical experience that the Optimal Agency team has successfully applied for numerous companies and interior designers over the years. Therefore, if you are looking to expand your customer base, increase brand awareness, and generate a sustainable revenue stream from Facebook, join us to discover the detailed guide below!

Guide to running effective Facebook ads for interior design

To help businesses in the interior design sector acquire more potential customers from Facebook, we will share a practical 7-step process that our team has successfully applied to hundreds of campaigns. Whether you are a freelance interior designer or a professional firm, by following this detailed guide, you can start attracting customers within the first week.

Step 1: Access Facebook Ads Manager

First, log in to Facebook Ads Manager, the main tool for managing and deploying advertising campaigns.

If this is your first time using it, don’t worry, we have a guide article that walks you through creating an account, setting up payment methods, and accessing the ad creation interface. Mastering this tool will help you easily customize campaigns, control the budget, and optimize ad performance over time.

Step 2: Create the first advertising campaign

When ready, we will create a Lead from a Facebook Ads campaign—this is the ideal choice for interior design businesses looking to quickly capture customer information.

• Select “Lead Campaign” → “Continue“
• Continue to choose Manual Lead Campaign to customize every parameter as desired.
• Name the campaign, for example: “Leads Main – October.”
• Turn off the Advantage Campaign Budget and A/B Test options to focus on optimizing individual Ad Sets first.

Small tip: Be sure to name your campaigns clearly for easy tracking later, especially if you plan to run multiple campaigns simultaneously.

Step 3: Set up the Ad Set

At the Ad Set level, you need to determine where customers will convert:

• If your website is professionally designed, has a contact form, and project images, choose Website as the conversion location.
• Conversely, if you do not have a website or your website is not optimized, choose Instant Form—customers can fill in their information directly on Facebook or Instagram.

Next:

• Budget: We recommend choosing Daily Budget for easy control. For example: $15–$30/day for the first 14 days.
• Geographical location: Select areas you are actually capable of serving, for example, Manchester (UK) with a 10-mile radius.
• Age: 25–60 years old—a high-spending customer group, typically homeowners or those planning interior renovations.

Step 4: Define the target audience

This is the most crucial part for Facebook to display the ad to the right people. Utilize Advantage+ Audience—Meta’s AI tool helps identify customers with behavior similar to the group you are targeting. However, you should still provide direction with a few specific suggestions, such as:

• Marital status: Newly married or engaged.
• Interests: Home renovation, decor, living space design, Scandinavian or Minimalist interior styles.
• Behavior: Frequent online shoppers or followers of furniture brands like IKEA, Ashley, Hay Design…

Example: If you are a high-end interior design studio, target users interested in “Luxury Homes” or “Modern Architecture“

Step 5: Design the ad creative (Ad Level)

Here, you need to create visually appealing image or video content.

• Prepare at least 3 different ad creatives so Facebook can automatically test them.
• Use real images from your projects to increase credibility—for example, a photo of a finished living room, or a time-lapse construction video.
• If you don’t have these, you can create simple templates on Canva with the layout: Square format (1:1) for main posts, Vertical format (9:16) for Story or Reels.
• Add your brand logo and a strong Call-to-Action, such as: “Get a free design quote in 24 hours!” or “View a free 3D design sample today!”

Step 6: Write the Ad Copy

This is where you convey emotion and value to the customer.

• Headline: “Get a Free Design Quote Today!”
• Primary Text: “Hello, Manchester Homeowners! We understand that interior renovation can be confusing – from style selection to construction costs. Let VK Interiors help you. Get a free consultation and design quote in 24 hours. Transform your house into the dream living space today!”

Small tip: Always write in a friendly tone, as if you are talking directly to the customer. That is the most effective way to create an emotional connection.

Step 7: Monitor and optimize the campaign

After the ad starts running, you need to regularly track key metrics such as:

• CPL (Cost Per Lead) – the average cost to acquire one potential customer.
• Conversion Rate – the ratio of customers who submit information compared to the number of people who view the ad.

If you find the cost is too high, try changing the image, adjusting the CTA, or testing a new audience segment. Don’t forget to install the Meta Pixel on your website to track user behavior and ensure long-term effectiveness.

Example: If you find that users often exit at the “View Price List” step, add a “Consult Now” button to increase the conversion rate.

Tips for capturing potential customer data for the interior design industry using Lead Forms

If you are an interior designer looking for new customers on Facebook, a Lead Form advertising campaign is an extremely effective option. This format allows customers to fill in their information directly on Facebook or Instagram without leaving the platform, which increases the conversion rate, reduces costs, and collects higher-quality data. First, you need to prepare a few basic elements:

• The business’s Facebook page and Instagram account are already active.
• Meta Business Suite account for professional ad management.

We strongly advise you absolutely not to use the “Boost Post” button—as this method only generates vanity engagement without attracting real customers. Instead, use Facebook Ads Manager, where you can control the entire process: from budget and targeting to measuring results. Many of our clients only used “Boost Post” but failed to generate data; after switching to Facebook Ads Manager, they acquired 3 times the number of potential customers with the same budget.

How to create an interior design lead generation campaign

When you click “Create“, you will see a list of campaign objectives such as:

• Awareness
• Traffic
• Engagement
• Leads
• Sales

For the interior design industry, we recommend choosing the “Leads” objective. Then, select Manual Lead Campaign instead of a pre-suggested campaign—as this gives you more detailed and flexible control.

Example: If you are an interior designer in Hanoi, you can name the campaign:

Hanoi_InteriorDesign_LeadGen_Oct2025

Set a reasonable campaign budget

After naming, turn on the Advantage Campaign Budget (CBO) so Facebook automatically allocates the budget among the most effective Ad Sets.

• If you are running in a major city like Hanoi, HCMC, or Da Nang → start with $10/day.
• For smaller provinces or new test areas, $5/day is sufficient.

After a few days, if you notice the Cost Per Lead (CPL) is stable and the quality is good, you can gradually increase the budget by 20–30% every 3 days to scale the campaign while maintaining effectiveness.

Accurate target audience setup

At the Ad Set level, you will set up the ideal customer group. Focus on the group with payment capability and real need, such as:

• Age: 28–50 (the group typically has a stable income and a private home).
• Location: Select areas you can serve, for example, “District 1, District 2 – HCMC” or “Cau Giay – Hanoi.”
• Interests: Home Interior Design, Modern Architecture, Home Decor, Home Renovation, Luxury Homes.

Example: If you specialize in high-end apartment design, add interests like Luxury Lifestyle, High-End Furniture, Home Improvement Enthusiasts.

You can also narrow the audience by behavior, for example, only targeting iPhone users, entrepreneurs, or frequent international travelers, as they tend to have higher spending habits.

Selecting effective display placements

To avoid waste, choose Manual Placement and only enable the locations that yield the best results:

• Facebook Feed
• Instagram Feed
• Stories
• Reels

Turn off other placements like Audience Network or In-stream ads Videos, as they often generate irrelevant clicks without providing real data.

Writing engaging Ad Copy

The ad copy is the “soul” of the campaign. We recommend applying the classic AIDA framework:

• A – Attention (Gain Attention): “Hanoi Homeowners, pay attention! Do you want to transform your apartment into a luxury space in 30 days?”
• I – Interest (Create Interest): “We know many homeowners worry about cost overruns and construction delays during renovation. Our solution helps you save up to 20% on costs while ensuring on-time completion.”
• D – Desire (Arouse Desire): “Every home has a unique story. Let our team help you turn your vision into reality.”
• A – Action (Call to Action): “Sign up for a free consultation today to receive a preliminary design concept in 48 hours!”

The CTA buttons should be: Learn More | Get Quote | Book Now. Notably, video ads will yield the highest effectiveness.

Example: You can film a 30-second video showcasing a recently completed apartment, or a customer sharing their experience after working with you.

Creating a professional lead form

When viewers click “Learn More,” Facebook will display an Instant Form with fields you design yourself. Keep the form brief and easy to fill out, but still with enough information for you to qualify the customer:

• Full Name
• Phone Number
• Email
• Apartment Size (e.g., 2 bedrooms, 3 bedrooms…)
• Estimated Budget
• Desired Project Start Time

After they complete it, design a professional Thank You Page with an invitation: “Thank you for signing up! Call us now at [phone number] for the fastest consultation.”

This helps you close the customer quickly, increasing the rate of direct contact immediately after they fill out the form.

This is a detailed guide to help you step-by-step set up and optimize a Facebook Ads campaign for the interior design sector. When you know how to identify the right objective, target the right customers, and build compelling content, you can fully transform Facebook into a stable channel for generating potential customers every day. Start applying this today to increase your brand awareness, attract more projects, and achieve sustainable growth in this promising interior design industry.

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