Casinos, betting, and online gambling,… are forms of entertainment that attract too many players because of their attractive rewards and not too complicated gameplay. To reach more players, bookmakers have stepped up advertising activities on Facebook. However, these products are banned from advertising by Facebook. This makes it difficult for online casino businesses to deploy Facebook Casino ad campaigns. In the article, Optimal Agency experts will share how to advertise casinos on Facebook with 100% success.
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What is the content of casino ads on Facebook?
Facebook is a large social network with billions of users with many tools to support businesses in promoting products and services and reaching target customers. Online bookmakers and casino businesses have deployed Facebook ad campaigns.
According to Facebook, online betting and gambling activities use anything of monetary value as part of the participation and reward method. Monetary values here include cash and digital currencies: Bitcoin, Ethereum,… Types of online betting and gambling that are advertised on Facebook but require permission from Meta include:
Forms of online gambling: Includes the popular gambling activities of betting, lotteries, raffles, casino games, fantasy sports, bingo, poker, skill game tournaments, and sweepstakes.
Any game that uses anything of monetary value as part of the method of participation or award. Include games that require a purchase to continue the game or gain a winning advantage where the prize has a monetary value.
Ads with landing pages containing ads for online games or gambling. Even when the site does not facilitate gambling or play directly on that particular site such as an aggregator or affiliate site.
Additionally, advertisers can run ads about real-money gambling operations or facilities. Or prize-winning promotions related to the purchase of regular retail products. It is important to ensure that online gambling is not the primary business model of the advertiser or any brand. Besides you can run state or government lotteries, and the games are free to play.
Conditions for running casino ads on Facebook
Before getting to how to advertise casinos on Facebook, let’s learn about the regulations for running online betting and gambling ads. Accordingly, advertisers need to send a request to Meta via this form: https://www.facebook.com/help/contact/656875985737607 to be granted permission to run online betting and gambling ads. In addition, advertisers need to provide evidence that online betting and gambling activities are licensed by a regulatory agency. Or established as legal in the territories they want to target.
Permission to advertise online betting and gambling will be granted to a specific advertising account ID. In case your request for advertising permission is approved by Meta, the scope of advertising will also be limited to URLs (including app store URLs) and territories included in the approval content. Additional restrictions and conditions will be communicated at the time the advertising authorization request is approved.
Authorized advertisers must comply with all applicable laws in the territory and country in which their ads are run. That includes targeting criteria that match Meta’s targeting requirements. Advertisers can only apply to target people in certain countries. Licensed advertisers cannot target ads to people under 18 years of age.
When targeting ads, advertisers can only target territories and countries including Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Columbia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, India, Ireland, Japan, Kenya, Mexico, Netherlands, Nigeria, Norway, Peru, Poland, Portugal, Romania, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, Turkey, United Kingdom, United States.
Revealing how to advertise casino on Facebook successfully
Casino, casino, betting, or online gambling are products that violate Facebook’s policies. Therefore, when running ads, you need to have appropriate ad evasion techniques. At the same time, you need to understand the ad scanning mechanism to have effective circumvention methods. The techniques you need to deploy successful Facebook Casino Ads campaigns are: advertising accounts, creating intermediary websites, cloaking policy violation links,…
Regarding how to deploy a casino advertising campaign on Facebook, you need to set up a camp first. Then find a way to redirect access to the main camp containing the camp containing the destination link that needs to run ads.
Prepare advertising resources
Because online casino advertising is a policy violation, when running ads on Facebook, accounts are disabled frequently. At this time, you need to prepare a backup account system in case the account is disabled and have a timely replacement account. There are many ways to create a backup account system such as buying an old Gmail and or Via Facebook account to create and maintain an account for at least 7 – 10 days. In addition, you need to prepare Fanpage, and Visa/Mastercard to pay advertising fees.
However, if you want to have a quality, high-trust advertising account to spend to deploy successful and effective Casino Facebook Ads campaigns. Rent an advertising account from Optimal Agency. You will get a Facebook Agency account with high trust and stability to help you camp easily. The account rental fee here is the best on the market with many attractive incentives.
When using the service, you do not need to get a Visa/Mastercard to pay advertising fees, you only need to prepare a budget and account rental fee. At Optimal, you will have many choices of advertising accounts. All accounts are carefully vetted before being issued to customers. You can be completely assured about the quality of Optimal’s accounts: Campaign approval, accounts with spent strongly and ads approved quickly, and accounts rarely locked,…
The account that Optimal gives customers is a business account that has run many difficult products with high trust, when used to run ads, it will make camping more convenient. You are completely proactive in creating and managing campaigns and receive many incentives from Facebook: optimal bids, and experience new features.
Our team of Facebook Ads experts will always accompany and support you 24/7. Set up a free account, set up camp (if needed), cloak policy violation links with an internal link cloaking system that is safer and more effective than any product on the market, content consulting, effective advertising optimization, etc. Support for granting old Pages, resistant Pages with preferential fees, and handling issues related to accounts disabled due to policy violations. Contact hotline: +84819004282 for more detailed information about the service and price quote!
Create an intermediary website and cloak the policy violation link
One of the important steps that create the success of campaigns that violate the policy is the technique of creating intermediary pages and cloaking the policy violation links. This step helps Facebook boot not to scan for violating content on your Page. You can create an intermediary website using a landing page or Blogger and then use the tool to cloak the policy violation links.
The policy violation links cloaking technique requires the practitioner to have high expertise, meticulousness, and dexterity. If you are having difficulty implementing Facebook Casino Ads campaigns, rent a Facebook account to run in violation of Optimal’s policies.
Create a clean bait camp and switch to the main camp
When setting up a clean advertising campaign, you need to ensure that the following elements: keywords, email, network IP, device, content, URL, intermediate website content,… do not contain violating elements. After the clean bait camp is approved and takes the money, you should find a way to redirect to the floor camp containing the policy violation link want to run ads on. To successfully convert to a floor camp, you should run both camps in parallel to increase the power of advertising. You should keep your budget for running a bait camp at an appropriate level.
Note when running casino ads on Facebook
Besides understanding how to advertise casino on Facebook, you need to pay attention to the issues to deploy successful and effective Casino Facebook Ads campaigns:
Ensure compliance with the policy when setting up a clean advertising campaign: the advertising content does not use prohibited words, sensitive images, or contain elements that violate copyright, etc. However, the image must still be guaranteed. Sharp and high-quality photos and videos must not contain more than 20% text.
To make the advertising campaign more convenient, you should reset the device, the device’s operating system, and the network IP to be clean. You can use additional software to maintain network IP stability: VPS, Ads Power,…
If your Facebook profile holds an advertising account, you should choose a Facebook account that has been created for a long time and has a good operating history. Please log in to your account on a single device and network IP.
You should build a clean and good operating and spending history of your advertising account to increase the trust of your account. Pay advertising fees to Facebook regularly and fully and do not take unusual actions: suddenly increase or decrease the budget, turn on/off the campaign frequently, etc.
Implementing campaigns that violate policies such as betting ads, online gambling, etc. is no longer too difficult when you know how to advertise casino on Facebook. Please try to learn more useful knowledge about running Facebook ads to develop your business!
Explore more:
- Instructions for running casino ads on Facebook effective
- How to launch Facebook Casino Ads campaigns?
- Reputable Facebook casino ads account rental service
Frequently asked questions
When running online betting and casino ads on Facebook, advertisers need to send a Meta request for advertising permission. In applying to Meta for permission to run ads, advertisers can only request to target people in certain countries. In addition, advertisers need to provide evidence that gambling activities are properly licensed by regulators or legally established in the territories they want to target.
Advertisers can run ads about this type of entertainment if it does not create an opportunity to make money or anything of monetary value. Besides, advertisers cannot target people under 18 years old.
When advertising social casino games, advertisers need to provide a disclaimer about the product being advertised. Disclaimers may appear in the ad’s wording or on the ad’s landing page.
