In addition to entertainment purposes, Facebook is also a popular platform for doing business and promoting products and services to a diverse audience of customers. Choosing the appropriate time zone is very important to achieve high efficiency when running ads on Facebook. In this article, Optimal Agency will show you how to change the time zone in your Facebook ad account. Let’s follow along!
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What is the time zone to run Facebook ads?
In addition to entertainment purposes, the Facebook social networking platform is also known as a useful tool for business and communication about products and services to many different customer groups. With the ability to reach millions of users worldwide, Facebook has become a powerful advertising channel, bringing huge business opportunities to businesses. However, to achieve maximum efficiency when doing business or running ads on Facebook, many important factors need to be considered. One of the key factors is choosing the appropriate time zone to run ads.
Choosing the right time zone helps your ads reach more potential customers during times when they are active on social networks. If the time zone is not properly determined, the ad may be wasted by not achieving the desired reach. Therefore, this article will help readers better understand the importance of choosing a time zone and how to determine the optimal time to run an advertising campaign on the Facebook platform, to ensure the most effectiveness in reaching and interacting with target customers.
How important is choosing advertising time zone?
The time zone in which Facebook ads run is an important factor in determining when your ad is displayed to users. If you choose the right time zone, your ad is likely to be seen by people who are likely to be interested and convert. Every country has a different time zone, so it’s important to choose the right time zone for your target audience. For example, if you are selling products to customers in the United States, you should choose the EST or CST time zone.
You can also choose to run your ads in different time zones. This can be useful if you want to reach a wider audience. However, it’s important to note that running ads in multiple time zones can increase your advertising costs. Therefore, you need to consider carefully before deciding. Here are some tips to help you choose an effective time zone to run Facebook ads:
- Choose the right time zone for your target audience: Clearly define your target audience. Where are they? What time of day do they have the habit of using Facebook? If you’re targeting users in the United States, you can choose the EST or CST time zone to ensure your ads appear when they’re most active.
- Monitor your ad results and adjust your time zone if necessary: After running your ad for a while, monitor your performance and consider adjusting your time zone if necessary. This helps you optimize your campaigns and ensure your ads always show at the most relevant times.
- Choose multiple time zones if necessary: If your target audience is spread across different time zones, you might consider running ads in multiple time zones. However, make sure you have enough budget and keep a close eye on it to avoid waste.
- Use analytics tools to determine the best times: Facebook offers many analytics tools that help you better understand your target audience’s habits and behaviors. Use these tools to determine the best time for your advertising campaign.
Choosing the time zone to run Facebook ads not only helps optimize costs but also ensures your message is conveyed to the right people, at the right time. Apply the above tips to build and deploy effective advertising campaigns, bringing the best business results for your business.
The most effective time to run ads
Choosing an advertising time zone depends on the following specific factors:
- Target audience: The effectiveness of Facebook advertising depends greatly on the social network usage habits and free time of the target audience. If you understand the times your target audience is usually online, you can choose when to advertise more effectively.
- Type of product/service: Each product or service may be suitable for running ads at certain times of the day or week. For example, entertainment-related products may run effective ads in the evening when people have time to relax, while work-related products may be suitable for morning ads.
- Advertising campaign goals: Depending on your goals, the timing of running ads will also be different. If your goal is to increase brand awareness, you can run ads at times when many people are online. If your goal is to drive conversions, you can run ads at times when users are more likely to make a purchase.
Specific time zone to run ads:
You can choose some of the recommended time frames below, with a chance of being relatively effective:
- Beginning of the month: This is the time when consumers begin to find out information about the product and wait until they receive their salary to make a purchase. Running ads at the beginning of the month can increase your chances of conversion when consumers have higher spending power.
- Weekend: This is a time to rest after a tiring and stressful working week. Customers will have more free time and the ability to interact will be higher. You can take advantage of the weekend to run advertising campaigns focused on entertainment and shopping.
- Morning (7am – 9am): This time is when many people start using social networks after waking up. Running ads at this time to introduce new products/services, update news or promotions can help you reach more users right from the beginning of the day.
- Noon (11am – 12pm): This is the time when many people are taking their lunch break and have time to surf social networks. You can run ads to introduce products/services related to dining, entertainment, or afternoon activities.
- Afternoon (3pm – 4pm): At this time, many people are finishing work and starting to prepare for evening activities. This is a good time to promote products/services related to shopping, travel, and entertainment.
- Evening (8pm – 10pm): This is the time when many people are free and spend time on social networks. Advertising products/services related to entertainment, shopping, or family activities during this time can be highly effective.
Choosing the right time and time zone to run Facebook ads can help you optimize costs and increase the effectiveness of your advertising campaign. Apply the above tips to build an effective advertising strategy, reach the right audience, and achieve the best business results.
How to change time zone in Facebook ad account?
A few notes when changing specific time zones are as follows:
- Choose the appropriate time zone: Facebook’s default time zone is Pacific. If you are in Vietnam, you should set the time zone to Asia/Ho_Chi_Minh (GMT+7) to ensure your ads show at the right time to your target audience.
- Set different time zones for each account: You can set different time zones for each ad account to reach more target audiences. This is especially useful if you have a target audience in many different regions of the world.
- Time for changes to take effect: After setting your time zone, you need to wait at least 24 hours for the changes to take effect. Monitor and adjust your campaign if necessary to ensure maximum effectiveness.
Instructions for changing advertising time zone
Changing the time zone for your Facebook ad account requires you to do so in Payment Settings. When you change the time zone, the existing ad account will be disabled and any ads running on this account will be stopped. Note that you can’t reactivate your old account after you’ve changed your time zone. Instead, a new ad account will be created with the new time zone, and you’ll use this account to continue running your ads. Below are the detailed steps to change the time zone for your Facebook ad account:
Step 1: Access the Payment Settings section
- First, log in to the Facebook account you use to manage your ads.
- From Facebook’s main interface, you can access Ads Manager by clicking the three dashes icon in the upper right corner and selecting “Manage Ads”.
- In Ads Manager, find and click the gear icon (Settings) to go to Payment Settings. The system may ask you to re-enter your password to authenticate your account.
Step 2: Change time zone information
- In Payment Settings, find the Business information section and select to continue.
- Under Business information, you’ll see Currency and time zone sections. This is where you can change the time zone for your ad account.
- Use the drop-down menu to select the new time zone you want to apply to your ad account. Make sure you choose the right time zone for your ad campaign’s target audience.
- After selecting the new time zone, click the Save button to confirm the changes.
Step 3: Create a new ad account
- After saving the time zone change, the system will ask you to create a new ad account. Click the Create new account option.
- Fill in the necessary information for your new ad account, including account name, currency, and time zone (the new time zone you just selected).
- After completing the settings, click the Confirm button to complete the process of creating a new ad account.
In the content of the article above on Optimal Agency, we have listed for you the detailed content in the most accurate way. We hope that the information we have shared can help everyone learn about the importance of choosing a reasonable time zone for the industry they advertise and take steps to change the time zone to optimize campaign effectiveness.
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FAQ
If you cannot update the time zone of an existing Facebook ad account, create a new account with the desired time zone. Changing the time zone will cause the existing ad account to be disabled, stopping any running ads and not being able to be reactivated. Therefore, you need to create a new ad account to continue your advertising campaign with the new time zone, ensuring optimal effectiveness in reaching your target audience.
Time zone -7, equivalent to Mountain Standard Time (MST) in the United States, will reset at 00:00 of that time zone’s time. This means that if you are in another time zone, you need to calculate the time difference to know exactly when to reset to your local time. For example, if you are in time zone +7 (Vietnam time), time zone -7 will reset at 14:00 Vietnam time.
