Checking the quality of Facebook ad accounts is necessary when deploying ad campaigns to ensure quality and minimize budget waste. Do you know how to check if a Facebook ad account has enough quality and how to check it accurately? Follow the article below from Optimal Agency for the answer!
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Why you should check Facebook ad accounts?
Every time you run ads on Facebook, the first step you need to do is check the quality of the account. Because it affects the effectiveness of a Facebook ad campaign for the following reasons:
Evaluate if the account meets the conditions to run ads.
Improve the quality of the Fanpage and minimize Page Spam or fake Facebook accounts affecting the Fanpage.
Limit the activity of low-quality Fanpages that cannot run ads. Fanpages with low engagement or violations of Facebook’s community policies and standards.
Assess if the Fanpage is reliable enough to run ads and help Facebook ads get approved quickly.
Check the quality of the Facebook account to minimize unwanted risks.
Should you regularly check Facebook ad accounts?
For every advertiser, regularly checking and managing Facebook Ads accounts is very important. Because this helps businesses have effective ad campaigns, increase revenue, and competitive position against competitors. Deploying regular checks of Facebook ad accounts will bring the following benefits:
Ensure performance: By regularly checking ad accounts, you can ensure that your Facebook ad campaigns are running efficiently and achieving business goals.
Early problem detection: When checking accounts regularly, you will identify and resolve any issues with your Facebook ad campaigns as soon as they arise. This helps your business avoid unnecessary losses and optimize campaign performance.
Improve strategy: By monitoring and evaluating advertising results, you can better understand the status of campaign activities. Additionally, you’ll be aware of trends and changes in customer behavior. Therefore, you can adjust your advertising strategy accordingly to improve ad performance.
Adjust budget: Regularly checking Facebook ad accounts will help you identify which campaigns are performing well to focus your budget. This helps you allocate your budget more reasonably and effectively. Invest more in campaigns with high conversion rates.
How to check Facebook ad account?
Checking Facebook ad accounts differs between personal accounts and Facebook accounts. Below, we will guide you through checking each type of account in detail.
How to check Facebook ad accounts with a personal account?
Log into the Facebook account you want to check, then access Facebook’s Ad Center and select Settings at the top right corner of the screen. Then select Account Quality in the left menu or you can access the link: https://www.facebook.com/accountquality/ right away.
At this point, all information about the quality of your account will appear. However, you need to pay attention to the following information: violation level, negative feedback, interaction. Specifically:
- Violation level: Indicates the number of times you have violated Facebook policies in the last 90 days.
- Negative feedback level: Indicates the percentage of users who have given negative feedback about your ads in the last 90 days.
- Complaint level: Indicates the percentage of users who have complained about your ads in the last 90 days.
- Interaction level: Indicates the percentage of users who interacted with your ads in the last 90 days.
You can see details about each level by clicking the View details button in each section. Or you can also view ads affected by account quality by clicking the View ads button in each section.
How to check Facebook ad accounts for Fanpages?
To check the quality of Facebook ad accounts for Fanpages, do the following:
Log into your Facebook account and select the Fanpage you want to check the quality of, then click on the Quality section. At this point, information about the Fanpage’s activity status will be displayed. If the Fanpage displays a green checkmark, it means your Page is in good condition and eligible to run ads.
You should actively engage and interact on Facebook to maintain the best quality for your Fanpage. All activities and content on the Fanpage need to comply with Facebook’s policies and community standards.
How to limit the disabling of Facebook ad accounts?
In addition, you need to understand and adhere to policies to minimize the chances of your account being disabled when running Facebook Ads. You can apply the following methods to minimize the chances of your ad account being disabled:
When using personal Facebook Ads accounts to run ads, use real information for registration to increase the account’s credibility. Using fake information when running ads can make it difficult for you to recover your account, and it can also negatively impact your Fanpage and avoid wasting advertising costs.
Ensure consistency in all the information you input into Facebook from start to finish to ensure the best quality account. When your Facebook Ads account encounters issues, Facebook will resolve them quickly and effectively.
To avoid Facebook suspecting spam accounts, refrain from logging into multiple Facebook accounts on the same device. Using multiple accounts on the same device is a common reason for Facebook to disable advertising accounts.
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The above instructed you how to check the quality of a Facebook ad account. We trust this information will aid you in running successful Facebook Ads campaigns with optimal results.
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Frequently Asked Questions
Yes. Regularly checking the quality of Facebook ad accounts helps businesses ensure that their ad campaigns are running effectively and achieving business goals. Additionally, it allows for early detection and resolution of issues, providing a clearer understanding of campaign performance and the ability to devise optimal strategies. Moreover, by monitoring accounts, you can identify which campaigns are performing well and allocate budget accordingly.
To check the activity history of a Facebook ad account, go to Ad Manager, then click on Account Overview. Next, click on the drop-down menu labeled Activity Type and select Account. This will display the activity history of the Facebook advertising account. Click on “See More” to navigate through additional rows in the account history and view more detailed information.
