How to check Facebook ad account exactly?

During the ad campaign process, accurately conducting an ad account check is a crucial factor that helps advertisers avoid risks such as distribution restrictions, account suspension, or abnormal spending. However, not everyone knows how to check correctly and fully understands the important metrics within the account. Therefore, in this article, we will guide you step-by-step on how to check your ad account in detail, helping you grasp the account status, identify issues promptly, and better optimize campaign effectiveness. Let’s see with Optimal Agency if you have been managing your account correctly.

How important is Facebook Ads account quality?

Before you start spending budget or optimizing any Facebook ad campaign, the most important thing is to ensure the ad account is in good health. This is a foundational factor that many new advertisers often overlook, leading to ads being restricted, weak distribution, or constantly being rejected without a clear reason. Therefore, before diving deep into strategy or optimization techniques, we want to help you understand why account quality plays a decisive role and directly affects the business’s ad effectiveness.

Quality accounts determine the ability to run stable advertising

When we work with advertisers, the first step is always to check account quality. A reputable, properly operating account will be highly valued by Facebook and eligible to run ads without encountering annoying errors such as ad restrictions, continuous verification requests, or sudden disabling. This is the fundamental factor for you to deploy any campaign smoothly.

For example, if your account has previously been warned for policy violations or has an inconsistent spending history, the distribution capability will be much weaker compared to a clean account.

Increasing Fanpage quality and credibility

A quality ad account also contributes directly to improving your Fanpage. When the system identifies an account as transparent, non-spamming, without fake engagement, and with a standard behavioral history, your Fanpage will be categorized as safe and reliable. We have encountered many cases where a Fanpage had reduced engagement or restricted features simply because it was managed by fake accounts or accounts with previous violations.

Supporting fast ad review and limiting rejection

A reputable Fanpage and a “clean” account help Facebook’s review team approve your ads faster. This is especially important for those working in competitive fields or with strict policies such as fashion, cosmetics, or supplements. When everything is working well, ads will be reviewed in just a few minutes instead of waiting hours or even being rejected for unclear reasons.

Minimizing risk and protecting the ad budget

We understand that nothing is worse than having an effective campaign running and the account is suddenly suspended, the ads stop distributing, or the Fanpage is restricted. When you regularly check account quality, these risks are detected early and handled promptly. As a result, you can protect your ad budget, maintain performance, and avoid campaign interruptions, especially during critical times like product launches or promotional programs.

The accurate how to check a Facebook ad account

Before starting to optimize or run any campaign, the most important thing we want new advertisers to master is the accurate how to accurately check a Facebook ad account. Many businesses often overlook this step and only focus on creating ads, but in reality, “account health” is the decisive factor in whether your ads are well distributed, stable, or restricted.

Accessing the Ads Manager

To start accurately checking the Facebook ad account, the first step that we and you need to do is access the Facebook Ads Manager. The simplest way is to type “Facebook Ads Manager” on Google and go to the official Meta page. When you enter the page, you will see the “Go to Ads Manager” button. Just click on it, and the system will take you to the interface for managing all ad campaigns.

If you are not logged in, Facebook will ask for your email and password. Ensure you are using the correct Facebook account linked to your business or your ad account. We know that many advertisers use multiple personal accounts – so check carefully to avoid confusion. Just log in to the correct account, and you will be directed straight into the ad management space.

The Campaign Dashboard

After successfully logging in, the first thing you will see is the Campaign Dashboard. This is the advertiser’s control center, where you can:

• Track all running campaigns
• Check which campaigns are paused
• Review completed campaigns
• Adjust budget, edit targeting
• Or create a new ad campaign

For example, if you are running ads to sell cosmetics, the dashboard will clearly display each campaign, such as “Conversions – Lipstick,” “Messages – Serum,” along with spending status, the number of leads, and the engagement level. However, the dashboard is only the first step. To evaluate overall account quality, we need one more important step.

Accessing the Account Overview section to view account health

Next, switch to the Account Overview section. You can easily find this section in the left-hand menu of Ads Manager. When you click here, you will see the complete “health” of the ad account across different periods. In this area, Facebook will provide important metrics such as:

• Reach: how many people your ad has reached
• Frequency: how many times one person sees the ad on average
• Engagement: the level of user interaction with the content

These are extremely important metrics that help advertisers understand whether the ad is performing as desired. For example, if the frequency is too high but there are no conversions, the ad may be causing boredom, or the targeting is too narrow. Or if Reach drops sharply, the account may be experiencing distribution issues.

Frequent monitoring to maintain account quality

We always advise you – especially new advertisers – to check the Account Overview section regularly. This is the best way to:

• Early detection of abnormal signs
• Adjust the strategy appropriately
• Maintain account quality in good health
• Avoid warnings or restrictions from Facebook
• Enhance performance and optimize budget

A healthy account not only helps campaigns run smoothly but also increases the opportunity to scale the budget in the future without issues.

When you have fully implemented the steps above, we believe you have a solid foundation to manage your Facebook ad account quality. By closely monitoring the metrics, adjusting the strategy when needed, and continuously improving ad content, you can build an effective, sustainable, and safe ad system.

How to maintain Facebook ad account quality?

Keeping your Facebook ad account always “healthy” is a crucial factor that helps you maintain stable performance and avoid the risk of sudden account restrictions. Many businesses possess good products and great content, yet their campaigns still cannot be optimized simply because the ad account lacks credibility or encounters technical issues they are unaware of. Therefore, before discussing campaign optimization or budget scaling, we need to build a solid foundation: that is, account quality.

Monitoring ad account status daily

To maintain a healthy ad account, advertisers need to monitor account status regularly, just as we get periodic health checks. This helps early detect abnormal signs such as sudden spending increases, reduced campaign distribution, or an account being warned for policy violations. For example, if you are running ads for a fashion store and notice the CPM doubles in one day with no campaign changes, that could be a signal that the account’s credibility score is being lowered. Early checking will help you handle it promptly instead of letting the account “die” unexpectedly.

Complying with Meta’s advertising policies

Facebook is particularly strict about its policies, so full compliance is a vital factor. We always advise you to carefully check the ad content before running, ensuring you do not use sensitive language, exaggerated descriptions, or images that could be misunderstood. For example, if you sell weight loss products, do not use a phrase like “lose 10kg in 3 days” because this content is easily flagged as misrepresentation and affects account quality.

Maintaining a stable and regular activity history

An account with a regular spending history is usually valued more highly by Facebook than an account with erratic spending. You do not necessarily need to spend excessively, but you should maintain a stable budget level week-over-week. For example, you can start with 300,000 – 500,000 VND per day and gradually increase based on effectiveness instead of continuously turning ads on and off, which makes it difficult for the algorithm system to optimize and causes the account to easily lose credibility.

Using reputable payment methods and appropriate limits

Facebook is very sensitive to issues related to payment. Therefore, you should use an authentic payment card with a good history and stable limit, or use a Business Wallet if available. Many advertisers who share a cheap international card may face payment rejection and lead to account suspension. Using a reputable and transparent card or bank account always helps the account be safer.

Reducing excessive edits in campaigns

The Facebook Algorithm does not like us editing campaigns too frequently. Every edit “resets” the machine learning, reducing effectiveness and sometimes affecting account stability. Consolidate all edits into a single session, such as changing bids, targeting, or creative, instead of “tinkering” a little bit every hour.

Separating ad assets to avoid chain risk

A common mistake is using the same ad account, BM (Business Manager), and Fanpage for too many different projects. If one project runs into trouble, all assets could be suspended as well. We always advise advertisers to clearly separate each project, each Fanpage, and each BM to minimize unwanted risks.

Using accounts with longevity and a good history

Facebook highly values the “maturity” of an account. New ad accounts are very easily restricted, especially when running high spending immediately. You should run a gradual warm-up or use an account with a good history to ensure a higher level of stability. This is also why many businesses prioritize renting a quality agency account to limit the risk of account suspension.

Accurately conducting the check Facebook ad account not only helps you detect potential issues but also ensures that all campaigns run smoothly, optimized, and safely. By mastering the evaluation process from account structure, ad quality, pixel performance, to policy compliance level, advertisers can confidently make more accurate decisions and maximize budget effectiveness. View the account check as a mandatory habit, like “periodic maintenance,” to maintain stability, increase the conversion rate, and develop sustainably on the Meta platform. Just doing it right from the start will make all subsequent campaigns much easier.

Frequently Asked Questions