In 2023, the Marketing industry has witnessed many changes to meet market needs, including the explosion of short videos and influencer marketing. In 2024, it is expected that the digital marketing industry will continue to develop current trends and many new trends, reflecting flexible adaptation to market changes. So what is technical marketing and what are the benefits of using digital marketing advertising campaigns? How to create a digital marketing strategy? Right now, let’s find out and answer the questions.
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Learn about digital marketing strategies
First, we shall learn what marketing is about. Marketing is the process of promoting products and services to customers, playing an important role in the business operations of every enterprise. An effective marketing strategy helps businesses reach a large number of customers, increase sales, and increase profits. With the development of digital technology, marketing has become more modern and flexible.
Digital marketing is a form of marketing based on online platforms such as social networks, search (SEO & SEM), email marketing, content marketing, website, Zalo,… By using these channels, businesses can reach a large number of consumers. Depending on the characteristics and benefits of each channel, businesses will create appropriate content to attract and retain target customers. Using digital marketing brings many growth opportunities, not only increasing the speed of access but also creating sustainable value for business activities.
The important role of digital marketing strategy
Digital marketing offers many important benefits. First, it brings convenience and flexibility to both businesses and customers, allowing them to operate without being bound by a fixed time and location. Second, digital marketing expands the market and creates global business opportunities without opening a physical store in each location. Third, it reduces costs compared to traditional forms of marketing. Personalizing content and building relationships with customers is enhanced through Digital Marketing, as well as the promotion of social media to increase influence and generate sales.
How to create a digital marketing strategy?
To create an effective digital marketing strategy, it is necessary to ensure that it reflects your brand’s core values and delivers optimal results. To do this, consider the following:
Using Ai in digital marketing
It is undeniable that artificial intelligence (AI) has opened a new era in advertising in 2024. This is a time full of potential, where new trends are emerging, and cutting-edge technology is driving growth and engagement in this industry. Artificial intelligence is more than just a simple automation tool. it is truly a stimulus for creativity and strategic planning in the field of digital marketing. This technology allows marketers to analyze consumer data, predict trends, and create content relevant to target audiences. For example, AI tools can create personalized ad copy, suggest optimal posting times, and even suggest content strategies based on user engagement data. With the growing complexity of AI, its role in content creation, campaign optimization, and customer engagement is also becoming more and more important. Marketers are now exploring new ways to connect with audiences, often through personalization and real-time strategies.
Build lasting relationships with KOLs (Influencers)
A new study from Unilever has highlighted the incredible power of influential individuals to shape behavior and encourage environmentally friendly choices – with 78% of people, they have the greatest influence compared to all other media, even television, news, and government campaigns. Additionally, 3/4 of people are more likely to take environmentally friendly actions after being exposed to content on social media platforms, while 83% say TikTok and Instagram are ideal places to get advice on sustainable living. However, as brands recognize the power of influencers in the sustainability space, there is a risk that consumers may concerned that these creators may be controlled against their will or that their actions may be influenced by corrupt brands.
Conduct live streams across platforms
Businesses in Asia, especially in the e-commerce sector, are rapidly exploiting the potential of using social media to engage with customers in their online experience. Social media advertising strategy puts the brand right where consumers spend the most time online – and it now accounts for about 44% of the total Asian e-commerce market, with a total value of up to $109 billion. . It’s worth noting that there’s a clear shift in the way consumers want to interact with brands, especially on platforms like TikTok. Consumers are looking for authenticity and a human touch. The popularity of short videos on TikTok is a testament to this trend, showing a shift towards more natural and authentic brand interactions. This is not just a temporary trend, but a fundamental shift in consumer expectations, requiring a more sincere and engaging approach to brand communications.
Content marketing strategy
Content plays an important role in persuading and engaging customers with the brand. Diversifying content through articles, images, and videos helps attract target customers. A targeted marketing strategy will help businesses create effective connections with customers. For example, instead of just providing text content, you can use Infographic graphics with eye-catching images, colors, and easy-to-remember information.
Real-time based Interaction
Businesses’ quick interactions with customers help them feel heard and cared for. Connecting and creating emotions with customers via social networks is an effective way to build trust and a positive image of your business.
In the article on Optimal Agency, we have listed for you the most accurate detailed information. We hope that the content can help you learn about the concept and role of digital marketing and create a successful digital marketing strategy.
Please see more:
- What is multi-channel marketing? How to create an effective multi-channel marketing strategy
- Let is explore the Content marketing framework
- Popular Online Marketing strategy today
Frequently asked questions
KOL stands for “Key Opinion Leader” and is an influential and reputable individual or organization in a specific field. They are often used in marketing strategies to create engagement and influence online communities. KOLs can create quality content and attract attention from target audiences, helping brands increase awareness and build customer trust. At the same time, collaborating with KOLs also provides the opportunity to reach target audiences effectively and conveniently, especially in today’s digital environment.
Although using live streams in media marketing brings many benefits, such as interacting directly with the audience, creating intimacy, and increasing interactivity, there are also some limitations. One of the important limitations is the instability of the internet connection, which can lead to reduced video quality or loss of connection during transmission. In addition, livestream requires careful preparation and planning because direct interaction requires confidence and solid knowledge from the performer. At the same time, live streams cannot store or edit content after broadcasting, which can create risks if unexpected problems appear during the live streams.
