Video advertising on Google Ads is an effective tool for businesses to reach their target audience on YouTube and other video platforms. What are the concepts and benefits of using video marketing strategies? How to create a Google Ads video campaign. In this article, Optimal Agency will help you answer these questions.
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Understanding video marketing campaigns
Video Marketing is a powerful medium for promoting products or services to target customers. By using visuals, sound, and messaging, video marketing helps convey information quickly and accurately. Videos can be introductions to brands, events, or product advertisements. The length of the video varies depending on the type and content. Business introduction videos or event videos are usually longer than TV commercials. Although TV commercials are usually short due to airing on TV channels, they still play an important role in marketing strategies.
To make a video advertisement trending, the following criteria must be met:
- The content must be unique and address the exact needs of customers.
- The topic of the video marketing campaign needs to be relatable and has the potential to spread widely and deeply.
- Optimization on social networks to increase reach effectiveness.
- Use online advertising to expand reach and increase conversion rates.
What are the benefits of using video in advertising campaigns?
Video plays an important role in your advertising strategy because it provides a visually powerful and unique medium. You can use video to convey concepts from basic to complex, helping customers better understand your products or services, or share stories about your customers to inspire and encourage them to participate in your business activities.
However, in addition to the unique conversion capabilities of video, this medium also becomes particularly important for data-driven marketers. Because you can track and measure audience interaction with videos. The significant benefits of video advertising are as follows:
Using video marketing helps increase sales revenue
Advertising through video has been proven to be an effective way to increase revenue. According to research from Aberdeen Group, marketers who use video marketing often see a rapid increase in revenue of over 49% compared to those who do not use it.
Video advertising directly impacts consumer behavior
Video ads have a strong influence on customer purchasing decisions. 90% of customers say that product videos help them make purchasing decisions, and 64% say that watching videos about brands or products increases their likelihood of making quick purchasing decisions, according to Forbes experts.
Optimizing customer search volume
Videos can improve the position of your website on search engine results pages (SERPs). The time users spend on your website from Google search results can affect your appearance. According to Backlinko’s research, this is called dwell time, an important ranking factor for Google.
According to HubSpot, video is an effective medium for increasing user viewing time on your website. Data from Mist Media also shows that the average Internet user spends over 88% of their time on a website that contains video. On average, websites with videos have a longer average duration of about two minutes compared to websites without videos, according to HighQ.
Websites that effectively use videos have the potential to appear on the first page of Google search results up to 53 times, according to research by Forrester. According to a report by Search Metrics, 55% of search results for keyword searches in the United States contain at least one video. So, having a video on your website not only increases the time spent on your website but also increases the chance of appearing in SERPs.
Increasing the winning rate against competitors
Using video marketing can help increase the likelihood of winning against competing businesses. Nowadays, about 9% of businesses use Video Marketing, leaving a large untapped market. Do you want to invest in Video Marketing? Both help attract large numbers of new customers and provide many SEO benefits.
Increasing brand recognition
Applying videos to advertising campaigns helps quickly spread brand awareness and promote your business. Engaging videos combined with catchy slogans will help you quickly spread your brand. Understanding a brand through videos is often better than articles and images.
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How to create a Google Ads video campaigns
To create a video advertising campaign, you need to link your YouTube account to your Google Ads account, the specific steps are as follows:
Step 1: Log in to your YouTube Studio.
Step 2: Next, click on Settings > Channel.
Step 3: Here, click on the Advanced settings tab.
Step 4: Then select the Link account.
Step 5: Enter a name for this link, Google Ads customer ID > select the access rights you will grant.
Step 6: Then click Done.
Step 7: Finally, click Save.
Step 8: Then go to your Google Ads account to approve the request. This way, your YouTube channel will be linked to your Google Ads account.
The above content is what Optimal Agency has shared in the most detailed and accurate way, hoping that it can help you understand video marketing advertising and successfully create a Google Ads video campaign.
Please see more:
- How to create performance max campaign Google ads?
- How to create content for marketing campaigns successfully
- How to create a Google outstream ads campaign
Frequently Asked Questions.
Creating video campaigns on Google Ads can face some challenges. First, creating quality and engaging video content requires investment in time and video production skills. Second, identifying the right target audience and planning appropriate advertising can also be a challenge, especially with increasing competition on the YouTube platform. Finally, evaluating the effectiveness of the campaign and adjusting the strategy to optimize results also requires a deep understanding of data and analysis.
Although using video in advertising campaigns brings many benefits, there are corresponding disadvantages. One of these disadvantages is that the cost of video production can be quite high, especially for small businesses. Additionally, producing quality and engaging videos requires special skills and resources. Furthermore, not all businesses have the ability to create unique and impressive video content. Finally, measuring the effectiveness of video advertising can be more challenging compared to other advertising formats, especially in tracking and evaluating viewer interactions.
