TikTok is not only a social network with a ton of users but is also exploited by businesses to promote products and services and reach potential customers. To run an advertising campaign on TikTok, you need to know how to create a TikTok ads account. Please follow the article below to understand the detailed steps to create a Tiktok Ads account.
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What is a TikTok ad account?
The type of account that helps users carry out promotional campaigns on TikTok to expand the reach of the target audience and increase brand coverage. Through running ads on this platform, customers will know about your products and services through the attached link.
It is one of the important elements of the TikTok ecosystem including the business center, TikTok Shop, TikTok channel, and user TikTok account. Its role is to distribute advertising samples to the correct target audience that the advertiser has chosen. Provide cost reports to help advertisers optimize Tiktok Ads campaigns and develop business activities.
When creating a TikTok ads account, you can determine the target audience of the TikTok ads campaign easily. Set up a marketing campaign quickly and choose the right time to target the target audience.
The management interface provides full information to advertisers: total current costs run, remaining costs, the total number of advertising campaigns, ad groups, or running ads. Cost of CPC, Number of impressions or CTR, and number of interactions.
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Popular types of TikTok ad accounts
You need to know what types of TikTok ad account before going to the instructions for creating a TikTok ad account.
Personal ads account (Self-serve)
This type of Tiktok ads account serves individuals and when creating this Tiktok Ads account, you have full authority to decide. You can directly decide and manage advertising campaigns without the need for a third party: choose goals, budget, and optimize,… When any problems occur with ads or accounts. TikTok Ads account, you will proactively contact Tiktok’s support team for resolution.
The outstanding advantage of this type of account is that it is highly proactive, you can completely control the advertising campaign through factors: goal, budget, and bid. At the same time, you can choose the most suitable advertising form. In addition, you can optimize the campaign and control the effectiveness of advertising models as desired.
However, personal ad accounts also have certain limitations. You have to do everything to run ads. If you want to deploy large-budget advertising campaigns, you must have certain skills and experience. Especially at present, Tiktok does not have a support team, so it will take a lot of time to get their support to resolve problems with your campaign and advertising account.
Agency Tiktok Ads account
This is the type of account that Tiktok authorizes advertising agencies and marketing agencies to use to run ads at businesses. If you have this account, you will receive maximum support for advertising functions and receive more incentives and savings promotions from the Agency.
You will not be able to create this Tiktok ads account because creating an Agency ads account must meet very strict requirements. Instead, you should cooperate with agencies to deploy advertising campaigns and they will enthusiastically support you. Although you will need to pay them a certain fee, you will get effective Tiktok Ads campaigns.
With steps include: setting up a campaign, depositing money to run ads, reporting statistics or optimizing ads, and limiting problems encountered while running ads,… If there are any problems If it happens on a TikTok advertising account, the Agency will provide maximum support. They will be the ones to contact Tiktok for support and resolve errors on your behalf.
Choose to cooperate with trustworthy agencies with many years of experience in the profession, and you will receive effective advertising solutions. The steps to set up advertising campaigns and manage accounts will be presented professionally. You do not need to spend a lot of time and effort to research and learn to deploy Tiktok Ads campaigns.
If you are looking for a reputable and quality Tiktok Agency account provider. Choose Optimal Agency’s ads account rental service. You not only get a high, stable Trust Agency account with the best fees on the market and many attractive incentives. Every account is thoroughly vetted before being issued to customers. Campaign approval, spent strongly, ads are approved quickly and have optimal bids, and accounts are rarely locked,…
Using our account you can deploy all types of advertising and create multiple advertising campaigns in all countries where Tiktok operates. You will be accompanied and supported 24/7 by leading TikTok experts, including policy violation links, free account setup, content consulting, and advertising optimization. In particular, we support you for 10 days of running the campaign and send you daily reports. For details about Optimal’s services and to receive the best quote, contact the hotline: +84819004282!
Instructions for create a TikTok ads account from A – Z
First, access the TikTok For Business homepage interface: https://www.tiktok.com/busines,s/en, and then click Create Now to access the account registration page. Next, register for a Tiktok advertising account in 2 ways: register with an email/phone number and a Tiktok account.
Register by Email/Phone number
With this way of creating an Ads Tiktok account, you need to prepare a working email or phone number. Therefore, you can access your mailbox (for emails) or receive messages (for phone numbers).
In the TikTok Ads registration interface, enter your email. If you want to use a phone number, click Use phone in the right corner and enter the phone number in the first box. In the Password section, you need to ensure the following requirements: password length from 6 – 20 characters. Password must contain at least 1 number, 1 letter, and 1 special character (!, @,*,&,…).
Next, tick the first box to confirm you agree with TikTok’s Commercial Terms of Service and Privacy Policy. If you want to receive email updates on news, events, and information from TikTok For Business, tick the second box (optional). Then click Register to receive the confirmation code.
Finally, Tiktok will send a confirmation code to the email you registered in (send SMS to phone number). You need to fill in this code correctly to complete the TikTok advertising account registration process.
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Create a TikTok ads account using a Tiktok account
If you want to register an account this way, you need to have an active TikTok account and connect it to TikTok Ads Manager. In the registration interface, click Register via TikTok to start registering for a TikTok advertising account.
The system will ask you to authorize TikTok For Business to access your TikTok account. You can switch accounts or edit TikTok For Business access permissions. Finally, click Authorize to complete.
To complete the process of creating a Tiktok Ads account, you will be redirected to the account setup interface. Please fill in all the information about the business that Tiktok requires. Please tick the box to confirm you agree with TikTok’s Commercial Terms of Service, Advertising Policy, and Payment Policy. Next, click Register to complete the process of creating a Tiktok Ads account.
After completing account registration, you will be transferred to the Tiktok Ads Manager interface. You can start creating your advertising campaigns.
Some mistakes to avoid when create a TikTok ads account
In addition to understanding the steps to create a TikTok ads account, you need to pay attention to the following issues to avoid making unnecessary mistakes:
Invalid password
TikTok stipulates that advertising account passwords need a specified length of 6 – 20 characters. In the password string, there must be at least 1 number, 1 letter, and 1 special character. If you do not comply with this requirement, creating a password for the account will fail.
Email/phone number is wrong, not working
In case you enter an email/phone number in the wrong format, the interface will display an error message. You into that email’s inbox. Besides, remember to enter the email address in the correct format.
Incorrectly entered account information
If you fill in the wrong information, it will affect the process of creating a Tiktok Ads account and setting up a future campaign. Therefore, you need to fill in accurate information about your business including name, field of activity, country,… This is to avoid errors when running ads such as ads not being approved, or not paying,…
Through the content presented above, you now know how to create a TikTok ads account to deploy effective campaigns. Hopefully, this information will be really useful to you and you can apply it successfully!
Please see more:
- How to test Google Adwords conversion tracking exactly?
- How to create a Google Ads automated bidding strategies?
- Instructions on how to run Google Display Network Ads most qualified
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Frequently asked questions
These two types of accounts will support users with different features used to run ads on TikTok. If individual ad accounts cannot be accessed in many countries and territories, there are not many payment methods and many ad formats cannot be used. In particular, personal Tiktok ad accounts will not be supported and approved by Tiktok and the Agency.
However, the Agency Tiktok Ads account fully supports those features. Furthermore, the Agency account also supports transferring the remaining budget to a new account if locked.
During the process of create a TikTok ads account, you need to provide information about your business including country or region, industry, legal name of the business, time zone, phone number, currency,… Once you enter all the information, you need to click to agree to Tiktok’s terms when creating an account. Depending on where you registered your account, you may have the option to submit documents to verify your business identity.
