Facebook is the most popular social network in Vietnam, almost everyone has an account, and even parents have started using it. Therefore, if you are doing business on a website, integrating Messenger into your WordPress website will make it easier for you to advise customers. You can reply later if you are not online in time, and integrating Facebook chat into the website also has many useful features for sellers. Please follow this article with Optimal Agency to discover the capabilities of Messenger and how to integrate Messenger into the website!
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What is a Facebook Chat Plugin?
Facebook’s chat plugin is a website-integrated tool that allows businesses with Facebook Fanpages to communicate with visitors through Messenger. By installing this plugin, your website visitors can easily chat with the business by clicking on the Messenger logo displayed on the page. You can use the chat window to answer questions about pricing or products, make appointments, or provide customer support. Below are the outstanding features of the plugin:
- Chat history: The plugin displays the chat history between users and your business, including all recent interactions.
- Continue the conversation: You can continue chatting with users even after they leave the site. No need to store their information, use the same conversation in Messenger. You can reply to this message via Facebook messaging through your Page Inbox.
- Chat with people: Users can chat with your business by logging into Messenger or starting a chat in guest mode. Chat with guests will be disabled after 24 hours.
Take a look at the benefits and limitations of integrating Messenger into your website
There are many other free Live Chat tools such as Subiz, vChat, and Tawk.to, I confirm that Facebook Messenger is still popular with customers. Why? Because it brings a lot of benefits.
Benefits of integrating Messenger into your website
Integrating Facebook Chat brings many unexpected advantages, including:
- Completely free: Integrating Facebook Chat into your website doesn’t cost anything. This is of great benefit as you can use this powerful tool without having to spend a single penny.
- Beautiful, compact interface, supports Vietnamese: Facebook Chat’s interface is very beautiful and simple, suitable for all types of users, including those who are not tech-savvy. In addition, Vietnamese language support makes use more convenient.
- Increase likes and attract customer interactions for your Fanpage: Using Facebook Chat can significantly increase your website likes and better interact with potential customers, thereby increasing sales revenue.
- Easily manage users: Interacting with customers via text messages helps you manage customers more easily, avoiding omissions. You can control and set up a list of potential customers effectively.
- Most users have Facebook accounts: With a large number of Facebook users in Vietnam, integrating Facebook Chat into your website helps you quickly find potential customers.
- Better promote products and brands: Thanks to Facebook Chat, many users can know your products and brands through messages, making promotion more effective.
What limitations does integrating Messenger into a website lead to?
You know, any application has its pros and cons, and Facebook Chat is no exception. In addition to the above advantages, it also has disadvantages that you need to know such as:
- Slow down the website if the international connection has problems: This application can cause the website’s loading speed to be slower than normal.
- With Facebook Chat, you can only chat when the user logs into Facebook on that browser.
- The ability to customize the interface of Facebook Chat is still poor and shows no signs of improvement.
Although there are still some problems, integrating Facebook Chat into your website is something you should do to expand your business.
Detailed how to integrate Messenger into the website
There are many different ways to add code snippets to your website. Below are three popular ways that you can refer to integrate Messenger into your website:
Method 1: Insert the code manually
- Step 1: Go to Appearance > Editor in your WordPress dashboard.
- Step 2: Select the footer.php file.
- Step 3: Paste the code before the tag.
You have successfully embedded Facebook chat into your website. You can use it as a channel for live chat customer support and selling your products and services. However, Optimal Agency does not encourage you to integrate Facebook live chat into your WordPress website this way if you do not have technical experience, as this may affect the website’s code.
Method 2: Set up a Facebook chat plugin for WordPress using Insert Header & Footer
- Step 1: Download and install the Insert Header & Footer plugin.
- Step 2: Access the plugin and paste the code from Facebook copied into the “Scripts in Footer” section.
- Step 3: Click Save to save.
- Step 4: Return to the home page to check if Facebook’s live chat is active or not.
With these steps, you can easily integrate the Facebook chat feature into your WordPress website without needing to interfere with the website’s source code.
Method 3: Insert code into WordPress using Slim SEO
- Step 1: Download and install the Slim SEO plugin.
- Step 2: Access Settings > SEO.
- Step 3: Paste the code into the footer section.
Slim SEO not only supports SEO optimization but also allows you to add script code to the header and footer of the website, helping you easily integrate necessary features such as Facebook chat.
How to integrate Facebook live chat into the website
A quick guide to integrating Facebook live chat into your website:
- Step 1: Go to Fanpage > Settings > Messenger.
- Step 2: Select the “Add Messenger to website” button.
- Step 3: Fill in the website to add Facebook live chat.
- Step 4: Copy the Facebook chat code for the web.
- Step 5: Paste that code into the website.
Instructions to get Facebook Messenger Code from fanpage
- Step 1: Access Facebook Page: Make sure you are using a fanpage, that cannot be set up via personal Facebook.
- Step 2: Click Setting: At the bottom of the left menu.
- Step 3: Select Messaging: From the menu on the left as shown below.
- Step 4: Select Add Messenger to your website: On the right.
- Step 5: Click Setup: Enter the website domain and click Save & Continue to continue.
- Step 6: Copy the code: Provided.
- Step 7: Add code to the website: Follow some of the instructions below.
Integrating Messenger into the website brings high-efficiency
There are many other free Live Chat tools such as Subiz, chat, and Tawk. to…, Facebook Messenger is still popular because of the many benefits it brings. Here are some advantages of Facebook Messenger:
- Interaction without Email or phone number: You can chat and interact with customers even if they don’t leave any personal information.
- Collect customer information: Facebook Messenger allows you to collect basic information about customers such as gender, interests, address, and age, instantly.
- Categorize and manage customers: You can easily categorize and manage customers using tags.
- Note information: Facebook Messenger allows you to note down important information during the conversation.
- Manage messages: Easily divide and filter messages by status such as unread, followed, completed, Spam, and more.
- Send automatic notifications: You can automatically send notifications, promotions, and products to customers.
- Manage multiple Admins: Facebook Messenger allows you to divide management and grant rights to multiple administrators.
- Create appointments: You can easily create appointments with customers through Facebook Messenger.
- Store responses: You can store existing responses to reuse in the future.
- Easy to install and use: Facebook Messenger offers a simple and easy-to-use interface for beginners and experienced users.
In the article on Optimal Agency, we have listed the most accurate detailed information. We hope that the content we have shared can help you learn about the Facebook Chat Plugin and implement steps to integrate Messenger into your website successfully. Also, do you know how to set up Facebook Messenger ads? Follow along today.
Please see more:
- Best times to post on social media today
- How to run message ads on Facebook in detail and effectively
- Should you run Facebook ads according to time frames?
Frequently asked questions
Integrating Chatbot into your website is a smart strategy for increasing customer interaction and support on your website. Chatbots help automatically answer frequently asked customer questions, provide product and service information, and can even handle simple requests like placing and creating a better experience for customers, helping them feel cared for and supported effectively.
The Messenger chat plugin is a powerful tool that allows businesses to integrate live chat with customers on their website through the Facebook Messenger app. By installing this plugin, businesses can create a live chat window on their website, allowing customers to send messages and receive quick responses from the business. This creates a convenient and effective communication channel, which improves customer interactions and increases business opportunities.
