The TikTok platform with more than 3 million downloads has now become one of the most popular social networks among young people. With such a large number of users, competition to create a viral video on TikTok has become more fierce than ever. To be successful on this platform, you need to understand the important tips and factors to create viral content quickly and powerfully. How to make TikTok videos viral? In this article, Optimal Agency will help you learn and answer the above questions.
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What is the concept of viral TikTok videos?
Viral is understood as spreading quickly and strongly, similar to the speed of the spread of a virus. In media, the word “viral” is inspired by this phenomenon, emphasizing the ability to spread information rapidly. Viruses can grow and spread rapidly, and viral content on social networks can also achieve similar speed and reach. When a content becomes viral, it can immediately turn into a trend at that time. The strong spread of this content can create a large wave of influence, covering various social networking platforms. From Facebook, Instagram, Twitter to TikTok, viral content can be shared, commented on, and interacted with millions of times in just a few hours.
Virality not only helps content reach a large audience but also creates positive interaction effects. Videos, articles, or images with strong viral properties often stimulate viewers’ curiosity and interest, thereby motivating them to share with friends and relatives. This creates a continuous chain reaction, helping the content continue to spread more widely. Viral is a phenomenon that spreads strongly and quickly on social networking platforms, capable of turning a piece of content into a popular trend. Virality is not only a powerful tool in communication but also an important factor in helping brands and individuals increase recognition and interaction with the public.
How to make TikTok video viral?
To be able to post trending videos, you can take the following specific steps:
Make a good impression on the audience
Starting your video with a strong impression is the most important step in capturing your audience’s attention on TikTok. On this social platform, everything happens at a fast pace, and you only have about 3 seconds to make your viewers decide whether they will continue watching your video or not. This is the crucial time to attract them to your content.
Raise questions for public opinion
For your video to be successful and go viral, starting with a question, an engaging situation, or even a humorous wink will help it stand out among the thousands of other videos on TikTok. This is the moment for you to “cause a storm” and make viewers want to know how the story you are telling continues.
Content is concise and easy to access
On the other hand, to keep your videos effective and keep your viewers engaged, you need to keep your content short. TikTok is a platform that loves short videos, with a maximum duration of only 60 seconds. However, reality shows that shorter videos are often better able to attract and retain viewers. A video that only takes a few seconds to watch, but provides significant interest and value, is likely to attract more viewers.
Add calls to action in the video
Don’t forget to motivate action after watching the video. Strong calls to action (CTA) like “follow to see more”, “pin this video”, or “visit our website” can help convert viewers into followers or potential customers. This is also a way for your videos to spread and bring business results.
Post videos during TikTok prime time
It’s also important to post videos at the right time. TikTok Pro gives you information about your followers’ activity history and their prominent periods of activity on the platform. Using this information, you can plan to post videos at times when your audience is most active, increasing the chances of your content gaining traction and going viral.
Use popular songs to record videos
Using trending music is an extremely effective strategy to increase the virality of videos on TikTok. Music is an important factor in attracting viewers’ attention and helping your videos become popular. On TikTok, trending songs or sounds are often used in viral videos because they contribute to creating prominent trends on the platform. When you use a trending song, you not only put yourself in a position to attract attention from the TikTok community, but you also increase your chances of appearing in the app’s recommendations and discovery pages. The TikTok algorithm often favors videos that use popular music and tend to go viral, so choosing the right song can help your video reach more people.
To find trending songs, you can spend some time exploring TikTok’s “For You” tab. This is where the app will provide you with suggestions and recommendations based on your preferences and behavior. Additionally, you should also follow popular creators and artists on the platform to identify which songs and sounds are making waves in the TikTok community.
Attach Hashtag to video description
Using hashtags is also an important factor to help your videos become more popular on TikTok. Hashtags not only help identify a video’s content but are also an important signal to the platform’s algorithm. Using appropriate and relevant tags makes your videos easily found and engaged by your target audience.
To optimize the effectiveness of hashtags, you should avoid using generic tags like #FYP (For You Page). Instead, prioritize hashtags that are directly related to your content and what’s trending. In addition to creating your own hashtags, you can also search for popular hashtags on the Explore tab to ensure the effectiveness of your hashtag campaign.
Share TiTok videos on other social networking platforms
Once you have a successful video on TikTok, you can repurpose this content on other social media platforms like Instagram, Facebook, and YouTube. This helps you expand your audience and increase your chances of attracting followers and engagement from other platforms.
Encourage viewers to like, heart, and share
Finally, to drive engagement and the spread of your videos, encourage viewers to engage with your content. Calls to action like “like and share”, “comment your opinion” or “pin this video to watch later” can stimulate viewers to take action and help your video go viral.
What effects do trending videos bring?
TikTok gives owners many optimal benefits, including helping videos and accounts become more known and interested. This is one of the strengths that this platform can provide, surpassing other platforms. Interesting and quality content becomes a “life-changing” opportunity for TikTok users. With its strong spread and increasing number of users, TikTok makes it easy for videos to reach a large audience and attract more attention. Specifically, thanks to trending campaigns on TikTok, much content has been transmitted to young communities around the world, such as the anti-COVID-19 campaign with the background music “Ghen Co Vy” or the song “2 phut hon”.
In addition, TikTok also helps personal and brand images spread widely. This is an ideal platform for individuals and organizations to express their brand’s personality creatively and effectively, expanding access to potential customers. Using background music and hashtags also helps businesses sell and promote products and services quickly and cost-effectively. TikTok is not only an entertainment platform but also a powerful tool for brand and online business development, bringing great benefits to individuals and businesses who want to reach customers effectively and creatively. Besides, you should also choose the golden hour to post TikTok to trend faster.
In the article on Optimal Agency, we have listed for you the most accurate detailed information. We hope that the content we share can help you learn about the concept and benefits of Viral videos on TikTok and implement methods to get videos to trend on the platform.
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FAQ
TikTok’s trending algorithm is the deciding factor in the success of a video on this platform. TikTok uses a complex algorithm to evaluate and rank videos based on many factors such as number of interactions (likes, comments, shares), viewing time, video length, hashtags used, and interaction with content on the page. Videos may appear on TikTok’s “For You” page if the algorithm judges that they align with the user’s interests based on previous behavior. This allows new videos to spread quickly and reach more people, thereby creating a significant viral effect on this social networking platform.
Trending TikTok videos can bring income to content creators through a variety of ways. Although TikTok does not directly pay for videos that trend, the popularity of a viral video can open up opportunities to make money from other channels such as:
Advertising and sponsorship: Users can get brands to advertise on their videos if they have a significant viewership. This can include placing products in videos, sponsoring subsequent videos, or simply showing ads during viewing.
Links and sales: Users can leverage their popularity to build a fan base and use other platforms like Instagram or YouTube to sell products or introduce services through links placed in the video description.
Partner Programs: TikTok has partner programs that allow users to get paid directly from the platform through advertising partner programs or special events.
In short, although TikTok does not offer direct payment for trending videos, it does open up opportunities for users to earn money through popularity and the growth of fan and affiliate networks.
