How to manage Google Adwords account effectively

To create successful advertising campaigns, you need to know How to manage Google Adwords account. Good account management will help you achieve your advertising goals quickly. If you don’t have much experience in running Google Ads or managing accounts, please follow the article below to understand better!

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Why is it necessary to manage a Google Ads account?

If you have multiple Adwords accounts, you need to know how to manage them. If you manage your account well, it will help you target your ads effectively and achieve many advertising goals. You can use one master account to manage ad accounts and create campaigns structured by topic or product.

You will then have sets of ads and keywords that are directly related to each other to improve your high-quality score and optimize the cost per result received. Specifically, the customer’s cost per ad click will be lower.

If you know how to manage your Google Adwords account well, you can determine which ads are generating optimal conversions (sales, leads,…) and conversion traffic. A good account structure will make it easier for you to track ad changes. Control budget and costs better, and find specific keywords quickly. Besides, you can manage and edit advertising campaigns easily.

A well-structured account will include separate advertising campaigns for each product line, general theme, or service the business offers. Each advertising campaign will consist of tightly themed ad groups focused on a specific product, service, or topic. Each ad group should contain a specific list of keywords that are relevant to the associated ad text.

How to manage Google Adwords account

Many benefits of a well-structuring Google Ads account for advertisers in implementing advertising campaigns. You can apply the following tips to manage your Google Adwords account:

Organize the campaign to reflect the website

An effective campaign structure should reflect the structure of your website. You need to create campaigns and ad groups around specific topics and products. You can create a list of keywords directly related to the corresponding ad text and have the ad link directly to that product’s page on your website.

Create separate campaigns to advertise multiple regions

If your business operates in several regions, you’ll need to know how to create separate campaigns for each location to promote multiple regions. For each campaign, target one of these locations. Besides, the campaign needs to be translated into the local language. At the same time, you must emphasize that your products and services are available in that country.

Use Google Ads Editor to manage campaigns

Google Ads Editor is Google’s free software for advertising campaign management. You can use this software to make changes to your account quickly and conveniently. This tool is useful for accounts with many campaigns and keyword lists of hundreds or thousands of words. Visit the link: https://ads.google.com/home/tools/ads-editor/ to download the Google Ads Editor software to help manage your Google Ads account more easily.

Create a Google Ads Manager account (MCC)

One of the effective ways to manage a Google Adwords account is to create a Google Ads Manager account, also known as MCC. When using an MCC account, you can easily view and manage multiple Google Ads accounts at the same time in the only place.

A manager account is an aggregated Google Ads account linked to several individual Google Ads accounts. You can link new and existing Google Ads accounts and other manager accounts.

Benefits of using a Google Ads manager account

With an Google ads MCC account, you can manage up to 1,000 different accounts, saving time and effort and bringing many benefits:

• You can sign in once to access all Google accounts.
• Easily find, navigate, and manage all your accounts from one dashboard. You can view all information about the accounts you are managing visually.
• Create and manage multiple advertising campaigns for Google Ads accounts in a manager account. You can quickly link Google Ads accounts from within your manager account.
• Conveniently compare the performance of all accounts and receive detailed reports for multiple accounts at the same time.
• Use monthly invoicing to pay your Google Ads account.

MCC accounts are suitable for advertisers and advertising agencies with multiple Google Ads accounts that need to manage accounts or run multiple campaigns. Especially popular with advertising agencies in managing customers’ Google Ads accounts. Not only that, you can track ad performance, update campaigns, and manage user access to customer accounts.

With a single email, you can only link up to 20 Google Ads accounts including MCC accounts. In case you want to manage more than 20 accounts or want easy management to track performance and conversions across accounts from one location, you should use a Google Ads manager account.

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If you want to create a Google Ads manager account, you can apply one of the following methods:

How to create a manager account from the manager account home page

This is one of the ways to manage Google Adwords accounts chosen by many businesses. The steps are as follows:

You access the Google Ads manager account home page here: https://ads.google.com/home/tools/manager-accounts/ then click on Create manager account. If you’re not signed in, sign in with the email address you want to use to manage your new manager account.

Next, name your manager account, and be careful not to put Url in the account name. Next choose how you use the account, whether it’s to manage your own Google Ads accounts or to manage other users’ accounts.

Then choose the country and time zone for your account. This information is used for account reporting and billing and can’t be changed, it’s important to enter it accurately. You can also choose the time zone in which you work.

You choose the fixed currency for your account (you can choose the currency used in business transactions). When you check performance or budget information across accounts in your manager account, you’ll have the option to see information related to costs converted to your account’s currency your manager uses. Finally, click Explore your account to get started.

Create a manager account on the Sub-account settings page

First, log in to your Google Ads manager account and select the Manager account for which you want to create a Sub-Manager. Notice that the Manager in Manager Account is written below the account name.

In the left page menu, click Settings and then click Sub-account settings at the top. Next, click on the blue (+) icon and select Create a new manager account. Next, enter new account information including account name, purpose of use, country, time zone, and currency. You can do the following options:

To invite users to access your new manager account, click Invite users to this account (optional). Or set their access level to “Administrative”, “Standard”, “Read-only”, “Email read-only”, or “Checkout”. Finally, click Save and Continue.

Create a manager account on the Performance page

This is one of the ways you can manage your Google Adwords account. First, sign in to your Google Ads manager account. Next, select the Manager Account for which you want to create a Sub-Manager. On the page menu on the left, click Account and then Performance at the top.

Next, click the blue (+) button and select Create new manager account. Here, enter new account information including account name, main purpose of use, country, time zone, and currency. Finally, click Save and Continue.

Once you’ve created a new manager account, you can move linked accounts in the current hierarchy or link other accounts. To move accounts within the existing hierarchy and link them directly to the new manager account, proceed as follows:

Click Select Account, then select the accounts to link in the account selection dialog box, then select Done. If you want to directly link other accounts to the new manager account, go to Link other accounts and enter the account ID you want to link. In case you have multiple accounts, each line has 1 code. Then click Link account.

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Above are all the shares from Optimal experts on how to manage Google Adwords account. Hopefully, this information will be really useful to you and help you deploy successful Google Ads campaigns!

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