After conducting a survey of opinions from Google Ads advertisers, most asked the question: “How to optimize keyword quality scores for ads?”. So creating ads that appear on Google is just one part of the job while improving your keyword quality scores to make your ads more effective and attract more customers is another problem. In this article, Optimal Agency will help you learn methods to optimize keyword quality scores on Google Ads, helping you increase monthly sales when advertising on Google.
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Learn about quality scores in Google Ads
Quality Score is a metric that Google has developed to adjust ad delivery. In Google AdWords, if your ad campaign achieves a high-quality score, your ad may appear above your competitors even if you don’t bid higher. On the contrary, if your quality score is low, your chances of competing with other competitors also running Google ads will become difficult. For example:
- Your Quality Score: 7 points.
- Competitor’s quality score: 9 points.
In this situation, if you set a comparable bid, your ad will appear below this competitor. To appear above your competitors, you must bid higher.
What factors does Google rely on to give quality scores?
To increase your quality score in Google AdWords, you need to understand and consider the following three factors, with a high degree of influence:
- Correlation between keywords, ad copy, and landing page: Make sure that the keywords you choose are closely related to your ad copy and landing page.
- Ad click-through rate (CTR): This is the rate that shows how often people who see your ad click on it. CTR is used to evaluate the performance of keywords and advertising campaigns.
- User landing page experience: Make sure your landing page provides a positive user experience, from fast page loading to interactivity and ease of use.
Based on these factors, you can quickly increase your quality score and improve the performance of your advertising campaign.
How to optimize keyword quality scores on Google Ads?
By following the steps below, you will be able to increase your keyword quality score on Google Ads, stay tuned!
Diverse and attractive landing pages
Choosing an engaging and engaging landing page is an important part of optimizing your Google Ads quality score. Instead of simply being a homepage or category page, a landing page should be a place to display diverse and attractive products, with attractive descriptive content, enough to retain customers and convince them to buy. The advantage of this is that it contributes to improving keyword quality scores, when a landing page is designed to be attractive and diverse.
However, editing a landing page for appeal and quality can take a lot of time and effort. Sometimes, businesses need help from website editing experts.
Keywords are placed in the ad sample
Ad making is not just about creativity and appeal, but also about inserting keywords intelligently and naturally into the title and body of the ad. This not only helps increase the chances of your ad appearing when users search, but also increases keyword quality scores and improves the effectiveness of advertising campaigns. When inserting keywords into an ad, it is important to make sure that keyword blends naturally into the content. Do not try to insert keywords that lose the aesthetics or appeal of the ad. Instead, keywords need to be integrated coherently and logically into the title and content of the ad, making it more attractive and convincing to viewers.
However, although inserting keywords into ads can bring many benefits, it also brings with it some disadvantages. Having to refine and insert keywords properly and naturally can require a lot of time and effort. In addition, it is also necessary to ensure that inserting keywords does not lose the coherence and meaning of the ad.
Apply extensions to ads
One of the ways to make your ad stand out and be more attractive is to use extensions. These utilities not only help provide detailed and complete information to customers but also help improve keyword quality scores, making it easier for your ads to appear when searched.
- One of the popular types of extensions is link extensions. Using this widget, you can take customers to other service pages on your website, helping them explore and learn more about the products or services you offer. For example, if you sell refrigerators, a link extension can take users to the refrigerator repair services page on your website, giving them more options and more convenience in shopping.
- Callout extensions are another type that helps you express your ad details clearly and concisely. Through this widget, you can provide descriptions, product advantages, promotional information, and other important information, helping to attract customers’ attention and increase the likelihood of attracting clicks.
- Call extensions are a useful tool that makes it easy for customers to contact you. By adding a phone number to your ad, users can easily click to call directly from your ad, creating a direct and convenient access channel for customers.
However, using extensions also means you need to think carefully to choose the extensions that best suit the content and goals of your ad. This requires you to be strategic and have a deep understanding of your customer base to optimize the effectiveness of your advertising campaign.
Use the keyword planner tool to check the quality
To build an effective campaign on the Search Network, keyword verification is a basic and important step. A keyword planner will be a reliable companion in this process. This tool allows you to generate a list of potential keywords and estimate traffic for each keyword. Using this information, you can evaluate which keywords are likely to drive more clicks on your ads and increase your chances of reaching your audience.
For example, if you type “athletic clothing” into Keyword Planner, you may get additional keyword ideas like “soccer jerseys” or “men’s sportswear.” For each keyword, the tool provides information about the average number of times people searched for that keyword, as well as competition and bid levels, helping you make smart decisions about choosing the keywords suitable for your campaign. Using the Keyword Planner is an important part of optimizing your Search Network advertising campaign, helping you select and adjust your keywords for maximum effectiveness.
Add negative keywords to optimize quality score
To improve ad click-through rates and ensure that ads are only shown to the right target audience, using negative keywords is an important strategy. By adding negative keywords to your ad campaign, you can prevent your ads from showing for terms that aren’t related to the products or services you offer. This helps reduce costs and optimize your advertising campaigns, by assigning ads to appear for search terms that are relevant and aligned with your business goals.
For example, if you only sell clothes and shoes for adult women, you can add negative keywords like “men” and “kids.” Then, your ad will not display when users search for men’s or children’s clothing or shoes, helping to optimize your advertising campaign and increase the click-through rate on your ad from your target audience.
In the article on Optimal Agency, we have listed for you the detailed content in the most accurate way. We hope that our information can help everyone in learning about the concept of word quality. key on Google and take steps to effectively optimize keyword quality scores on Google Ads to achieve desired advertising results.
Please see more:
- Top 10 Common mistakes when running Google Ads yourself
- The most common mistakes when running Google ads in 2024
- How to auction keywords on Google Ads to be reasonable
Frequently asked questions
To search for keywords on Google, you can use tools like Google Keyword Planner or Google Trends. You enter the keyword or phrase you are interested in and the tool will provide information about search frequency, search trends, and related keyword suggestions. This way, you can better understand how users search for information and products on the Internet, thereby optimizing your keyword strategy for advertising or SEO campaigns.
Low keyword quality often occurs when keywords do not reflect the searcher’s needs, are irrelevant or too broad, leading to ads being displayed to the right target audience. Low-quality keywords can also include keywords that aren’t relevant to the content of the ad or aren’t clear enough to attract a searcher’s attention. This can lead to low ad click-through rates, higher ad costs, and ineffective ad performance.
