If you want your business’s ad to have a display position on Facebook, you need to pay a certain fee. To pay advertising fees, you will need payment methods such as credit cards, debit cards, etc. So how to pay for running ads on Facebook? In today’s article, Optimal experts will answer this issue for you in detail and clearly. Follow us now!
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Ads payment methods supported by Facebook
Depending on the region and currency you have set up for your ad account, there will be available payment methods suitable for your Facebook ads. Currently, there are many widely used advertising payment methods. Based on different purposes, appropriate payment methods for running ads on Facebook can be done.
Via Visa card
This is the most popular advertising payment method globally because of its convenience and simplicity. Facebook only accepts international payment methods such as Visa or Mastercard. If you want to pay Facebook advertising fees, you need to add a card to your advertising account and make sure your account has enough balance to cover the advertising limit. There are 3 most commonly used types of Visa advertising payment cards:
- Visa Debit card: you need to deposit money into your account and when running ads, Facebook will automatically deduct money straight from the card.
- Visa Credit credit card: with this payment method, banks will pay you the fees first. At the end of the month, you need to pay that amount back.
- Visa Prepaid card: similar to a Debit card, you need to deposit money into your account and the amount you can spend depends on the amount you have deposited.
If you choose these payment methods, you need to make a card at reputable banks in Vietnam with high stability and reasonable fees such as Techcombank, BIDV, Vietcombank, ACB, SHB,… Also, you need to activate your card to make international payments.
Use coupons
This payment method is only suitable for large and reputable units, organizations, or advertising agencies running advertising with large budgets. They can then use the coupon to make payments for advertising campaigns. This will help you pay part or all of the costs for advertising services.
Additionally, you can use other advertising payment methods accepted by Facebook: Paypal, bank accounts (direct debit cards) in supported countries, or local manual payments localities in countries,…
>>>Click now: how to run youtube ads
How to set up Facebook ad payments
Before getting to know how to pay for running ads on Facebook, you need to add a payment method to your ad account and choose the main payment method.
To add a payment method to your Facebook ad account, you need to make sure you have admin rights to the ad account. Besides, the payment method you want to add is available for Facebook ads. This method only applies when you choose automatic payments. If you set your ad billing to manual in your initial settings, you’ll be able to set it up again.
Add Facebook Ads payment method
Access Ads Manager, select Settings, then select Payment Settings. Next, select Add payment method and enter card information: card number, cardholder, card expiration date and CVV code (last 3 numbers after the card) then click Continue to save the card information. If the card is valid, your card will be added right below the credit or debit card section.
Set main payment method
If you add multiple payment methods to your ad account, set the primary payment method by:
Go to Ads Manager, select Settings, select Ad account settings, then click Open payment settings. Next, select the payment method you want to use in the Payment method list, then click on the symbol (…) and select Set as the main payment method. Then, Facebook advertising fees are first charged to your main payment method.
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When do you need to pay advertising fees to Facebook?
When Facebook charges fees is one of the factors that affect how you pay for running ads on Facebook that you need to pay attention to. There are 2 times when you need to pay advertising fees to Facebook:
Advertising costs reach the payment threshold
When running Facebook Ads, advertising costs are accumulated until they reach a payment threshold that Facebook allows, then you will need to pay the fee. This threshold is called the billing threshold. If advertising costs reach the billing threshold, money from the Visa card will be deducted.
If you want to check your payment threshold when paying for Facebook ads, go to Ads Manager and go to Payment Settings. Next, click on the Manage option in the Next Invoice section and you will see the payment threshold. When your Facebook advertising costs reach this threshold, you need to pay Facebook a fee. Additionally, you can check your billing threshold in the following way:
For personal advertising accounts, check at the link: https://adsmanager.facebook.com/ads/manager/billing_history/summary
As for the BM Business Manager business advertising account, please check at: https://business.facebook.com/ads/manager/billing_history/summary
In the last day of the month
Not only do you pay for your ads when your costs reach your payment threshold, but also on the last day of the month. Once you’re charged when you reach your threshold, any remaining charges will need to be paid in full by the last day of the month. This explains why you are charged multiple times by Facebook.
Besides, readers can find out more information about our how to run tik tok ads website Optimal.to.
Details on how to pay for running ads on Facebook
You can pay for your ads any time before your monthly billing threshold or billing date. However, you need to make sure your ad account has a main payment method. If your account is disabled, you won’t be able to perform these steps.
Go to Ads Manager, then select Billing & payments and select Payment Settings.
When you will see the amount to pay, click on Pay Now and enter the amount you want to pay.
Next, select the payment method to calculate the fee and click Pay Now. Facebook will then immediately charge you according to the payment method you choose.
However, it takes up to 5 minutes for this change to appear on your account. Payment receipts will be sent by Facebook to the Billing section of Ads Manager and to the email address associated with your ad account.
How to handle Facebook advertising payment errors?
Not only do you need to know how to pay for running ads on Facebook, but you also need to know how to fix unsuccessful Facebook advertising fee payments:
If you use a payment card that is not supported by Facebook, you should check the card information or check whether the card has international payment features enabled or not, or ask Facebook’s customer care for support.
In case a payment error occurs because you use a payment card that is on Facebook’s restricted list. The solution is to switch to another bank’s card, add another payment method, or contact Facebook’s customer service department for processing.
If your Facebook ad payment fails because you use a paused or suspended payment method, you need to contact Facebook’s customer support center. Also, please request support to re-issue the Facebook advertising recharge method.
Facebook advertising payment error occurs because your card is out of money or owes money for advertising, please check the balance in your account and top up the full amount to pay. Check whether previous transactions owe money or not and check that the information entered is correct.
If the problem occurs because the card refuses to pay, you need to check the card balance and the payment amount for the campaign to see if it exceeds the card limit. At the same time, contact Facebook’s support center for processing assistance.
If you have payment problems and need support to deploy effective Facebook Ads campaigns, rent a quality Facebook Ads Agency account with the best rental fee on the market and many other attractive incentives from Optimal. With our account, you are completely proactive in creating and managing large-budget campaigns.
Every account issued to customers at Optimal is thoroughly vetted and guaranteed to be of good quality. Camps approval guaranteed, strongly spending money, ads are approved quickly, best bids, accounts rarely locked,… We have a diverse and quality advertising account system to meet all customer needs.
Using Optimal’s advertising account rental service, you don’t need to worry about payment card issues. Experts will always accompany and support you 24/7 throughout the account rental process. Account setup, black hat cloacking, content consulting, advertising optimization,… For more detailed information about the service and to receive the best quote, contact the hotline: +84 819004282!
Hopefully, our shares above will help you learn and cultivate more useful knowledge about running Facebook ads.
Please see more:
- How to run Facebook livestream ads detail?
- How to use Facebook ads for Dropshipping really effective
- Should you run Facebook ads yourself or hire a service?
Frequently asked questions
If the payment method you’re using to run ads on Facebook isn’t successful, your ad will be paused. Also, your advertising account will be disabled until you pay the amount due. You’ll then need to pay the balance using the Pay Now button in the Payment Settings section of your Ad Account Settings.
When you select the Pay Now button, you can use 1 of 2 ways to pay the amount due by choosing an available payment method on your account and adding a new payment method. You need to make sure the selected payment method has enough money and that you enter the correct payment card account information. Besides, make sure your chosen payment method is accepted in your country.
If you owe Facebook advertising fees, you will not be able to continue implementing Facebook Ads campaigns. Your Facebook ads will be stopped or disabled, and your account as well. This has a significant impact on your business operations.
