If you have done business on Facebook, you have certainly heard the term “running ads” many times. However, sometimes running ads is not always the optimal method to attract customers through this platform. The common goal of every Facebook store owner is to increase sales without spending a lot on advertising. They want a method that is effective, cost-effective, and completely independent of running ads. In today’s article, Optimal Agency will share methods of how to sell on Facebook without running ads.
| ☑️ Qualitiy account 💯, no worries about getting lock | ☑️ Immediate use, unlimited spending |
| ☑️ Best rental price | ☑️ Create campaign freely |
| ☑️ Many offers | ☑️ Optimized ads campaigns |
| ☑️ Consulting fast approved ads | ☑️ Safe, secure, effective and affordable |
| ☑️ Diverse services, accounts | ☑️ 24/7 technical support |
Run paid sales ads and free ads on Facebook
To sell on Facebook, you need to learn about 2 types of product advertising to make the right choice, specifically as follows:
Run paid ads to reach customers
Selling on Facebook can be done through several paid forms as follows:
- Run ads through Facebook: This is one of the most popular methods to promote products on social networks. By paying a fee, you can run various types of ads such as running sales articles, increasing brand awareness, interacting with fanpages, and messages, or clicking on the web. Running ads on Facebook is not too complicated, but to be effective, you need to have basic knowledge about this service and choose a method that suits your business needs.
- Buying posts from K.O.L (Key Opinion Leaders): This is placing ads on fanpages or posts of famous, reputable, and influential people on Facebook such as Chi Pu, Hoang Dung, Son Tung, and many others. Although the cost can be quite high, this method has the potential to be highly effective due to the engagement of the target audience.
- Buy pinned posts on Facebook pages and groups: There are many fanpages and groups on Facebook with a large number of members and interactions. Advertising on pinned posts on these pages and groups can help reach potential customers. You must choose groups that are suitable for your product to ensure effectiveness.
- Create events: This is a free feature of Facebook that helps you promote products. By creating events such as grand openings, exchanges, or experience-sharing seminars, you can attract interest from users. When users participate in the event, Facebook will notify their friends on their list, helping to increase the number of people interested in and aware of your product.
Selling on Facebook without running ads
Currently, there are many ways to sell for free via Facebook, including:
- Posting on your page: This is the simplest way to sell on Facebook. You just need to take photos of the product, write a detailed description, and post it on your page. You can then ask your friends to share the article to increase its reach.
- Create separate sales pages and groups: This way, you can create separate sales pages or groups for post-sales articles. You will have the right to be proactive about content and posting without fear of being blocked or deleted unless it violates Facebook’s regulations.
- Posting ads on student markets and free sales groups: However, this method can face difficulties because the news is easily lost and you have to compete directly with many other competitors.
Although selling for free through Facebook helps save advertising costs, it also means facing certain challenges. Engagement can be limited, and Facebook often only prioritizes showing posts to a small portion of frequently engaged users.
How to sell on Facebook without running ads
Selling through Facebook without running ads is not easy. However, if you apply some of the following basic steps, you can still make a significant profit:
Step 1: Build a personal brand and customer trust
- Facebook representative name: First, to create trust with customers, you should use your real name instead of using a fake name or fictional character. This helps create closeness and trust with shoppers.
- Representative photo: Choose a representative photo that represents your personality or the logo of the store or product you sell. You can also include a few descriptions about yourself, your products, and your business goals to make an impression and attract customers.
- Complete personal information: Provide complete personal information such as date of birth, education, place of work… This helps customers evaluate your reputation. If you sell through a fanpage, you need to provide an address and contact phone number to create trust with customers.
Building a trustworthy personal brand is an important step in attracting customers and generating steady sales on Facebook.
Step 2: Identify the Target Audience
- Build a customer profile: Before starting a marketing campaign, understanding the target audience is a crucial step. This includes:
- Gender: This is an important factor in creating a strategy that meets the needs and preferences of each group.
- Age: Determining the age of potential customers helps you understand the product lifecycle and appropriate approaches.
- What are their interests?: Learning about the interests, hobbies, or needs of the target audience will help you create more relevant content and products.
- How do they use social media?: Understanding customers’ social media habits helps you choose effective channels for outreach.
Identifying these basic characteristics is an important step in creating an effective strategy and establishing a strong connection with customers.
Choose a name for your Fanpage or Group: A unique and memorable name not only helps create a strong impression but also makes it easier for consumers to remember you. The name should reflect your audience and goals while evoking the image of the products or services you offer.
Create Content to Increase Engagement: Credibility is just one aspect of making an impression on customers. You need to create unique and interesting content to attract customers’ attention. Produce quality posts, images, and videos that match the characteristics and needs of your target audience. This will help increase engagement and attract new customers.
Craft Enticing, Stimulating Titles for Posts: The title plays a crucial role as the “curtain” that opens up the world inside your post. It’s an opportunity to grab the reader’s attention and entice them to click on your post. Here are some tips for creating attractive titles:
- Attention-Grabbing Titles: Use powerful, shocking words to capture the reader’s attention at first glance.
- Trend-Based Titles: Leverage current hot trends or ongoing events to create interesting titles that reflect your interest in current issues.
- Curiosity-Inducing Questions: Use questions to stimulate readers’ curiosity and encourage them to click on the post to find the answer.
- Include Impressive Numbers in Titles: Use striking numbers to highlight the title and impress readers with the credibility and quality of the content.
Attract Initial Members to Groups or Likes for Fanpages: The process of attracting initial members to a group or likes for a fanpage is a crucial step in building a full and active community. Here are some methods you can apply:
- Invite Friends from Your Friend List: Use the feature to invite friends from your friend list to expand your network and attract interest from close acquaintances.
- Organize Giveaways and Attractive Prizes: Hosting giveaway events with attractive prizes is a great way to stimulate interest and increase likes for your fanpage. Asking participants to tag their friends also helps expand your reach on social media.
Optimize Livestream Sessions: Once you have built a stable following, it’s the perfect time to leverage the power of livestreams to enhance your sales activities. Livestreaming is not only a powerful marketing tool but also a bridge between you and your customers, helping to create closeness and trust. Here are the steps to optimize your live stream:
Introduce Products: Start the live stream by introducing products in a detailed and lively manner. Highlight key features, benefits, and usage to generate interest from customers.
Interact and Answer Customer Questions: Create opportunities for customers to participate and interact by opening a conversation and answering their questions and comments. This helps build a positive interactive environment and creates closeness with customers.
Close Orders Directly During the Livestream: Use this opportunity to close orders directly during the livestream. Create a sense of urgency and special offers for viewers who decide to purchase on the spot.
To attract viewer interest and increase the effectiveness of your live stream, you can apply the following strategies:
- Host Giveaways and Special Promotions: Create excitement by hosting giveaway events and special promotions throughout the livestream. Announcing prizes at the end of the stream is an effective way to retain viewers and create anticipation.
- Equip Professional Livestream Gear: Ensure you have all necessary equipment such as lighting and stands to improve the quality of your livestream’s images and sound. This helps create a better viewing experience for the audience.
- Use Automated Order Processing Tools: Apply tools and applications for automated order processing to optimize the sales process. This helps avoid errors and increases convenience for both you and your customers.
By smartly and creatively applying these optimization strategies, your livestream will become a powerful tool to attract and retain customers, while generating impressive sales.
Step 3: Focus on Quality and User Experience
Product quality plays the most important role in retaining customers, especially when doing business on social media like Facebook. Poor-quality products can lead to negative comments, and low ratings on your fanpage, causing consumers to lose trust and avoid your products. This results in a significant loss of potential customers.
Moreover, the competitive environment on social media is very high, making quality products even more essential. Your products not only need to ensure quality but also need to have trendy, attractive designs that match the tastes and desires of customers. Additionally, they should have unique features to stand out from competitors.
Step 4: Plan your sales campaign
In addition to engaging content, having an advertising plan is extremely important to maintain positive engagement on Facebook. A clear communication plan needs to ensure the following elements:
- Maintain regular posting density: Posting regularly helps maintain fanpage presence and interaction. There should be at least one post every day to maintain interaction and brand awareness from customers.
- Schedule and time posting at times with high traffic: Posting at times with high traffic helps increase the chance of “clicks” on the post. Hours like early morning, afternoon, and evening are often the times with the highest traffic.
- Combine fanpage and group: Create a group managed by the fanpage and regularly share posts from the fanpage into the group to increase the product’s presence on Facebook.
- Pin post: Create and pin a free giveaway post to the top of your page to attract viewer attention and build a lead list.
- Respond to customer messages quickly: Arrange time to be online on the page and always respond to customer messages and questions as soon as possible. This not only shows professionalism but also helps retain customers and avoid being “robbed” by competitors. Managing messages and comments can be difficult if you have a large number of customers. However, to solve this problem, you can use
In the article on Optimal, we have listed the most accurate detailed information. We hope that the content we have shared can help you in learning about online sales methods. Facebook does not need to run ads successfully. In addition, we also provide other useful information such as how to sell online on Facebook for beginners. Invite your reference!
Please see more:
- Not everyone knows How to enable follow feature on Facebook
- Top 5 quality units Facebook ad accounts for rent at good prices
- Instructions for creating simple image advertising on Facebook
Frequently asked questions
Paid advertising and free advertising are two important strategies in online marketing. Paid advertising is paying a certain fee to bring your message to a specific user audience through advertising channels such as Google Ads, and Facebook Ads. Meanwhile, free advertising is the use of free means such as blogs, social networks, and email marketing to reach target customers without having to pay any fees.
The main difference between these two types of advertising is in the level of reach and control. Paid advertising often delivers quick results and can be measured through metrics like conversion rate and ROI. Meanwhile, free advertising requires a more long-term strategy and often takes time to build relationships with potential customers, but offers lasting benefits and lower costs in the long term.
Depending on your specific business goals and advertising budget, each type of advertising has its advantages and disadvantages. Combining these strategies can optimize your ad performance and achieve the best results in reaching and attracting customers.
Although selling on Facebook without running ads can save on advertising costs, there are also some notable limitations. Among them, reaching customers may be significantly limited. When you don’t run ads, the number of people who see your posts may decrease, reducing your ability to reach your target audience.
Another limitation is the ability to control the effectiveness of the marketing strategy. Without advertising, you have less ability to measure and adjust the performance of your marketing campaigns. This can make achieving business goals more difficult and produce unexpected results.
Furthermore, competition on Facebook is increasing, making it more difficult to stand out from the crowd of posts when relying solely on organic methods. This can make your marketing efforts ineffective and less significant in attracting customers.
However, despite its limitations, selling on Facebook without running ads can still be an effective strategy if done creatively and strategically.
