Not only is Facebook a social network with a large number of users, but Facebook is also a “golden land” that businesses exploit to develop online business activities. Just access the application, and you can post sales immediately. Although the approach is simple and easy to implement, not everyone can run a successful business, especially beginners. In today’s article, Optimal Agency will share how to sell online on Facebook for beginners effectively.
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Why should you sell online on Facebook?
Online business on Facebook is growing and it is suitable for everyone. Just register for a Facebook account and post products on your page, Group, Fanpage,… and you can sell products. Here are the reasons why Facebook has become the number 1 marketing and sales tool today:
A large number of users, easy-to-reach target customers
Known as the largest social network in the world, it attracts a large number of users every day. Diversity in age, interests, and behaviors, creates different target audiences. Through advertising tools and key targeting options, Facebook allows businesses to reach effectively and interact with target customer groups.
When advertising and sales posts are displayed to the right target audience, it will help increase interaction and conversion rates and optimize marketing strategy. Interactive features on Facebook such as likes, comments, and shares create conditions for building relationships and trust between businesses and customers.
Operation is simple and easy to use
No need to create a Fanpage or have in-depth knowledge of technology, selling online on Facebook for beginners is very simple. Business units can use personal Facebook pages to post-sales posts and even create posts promoting products and services directly and quickly.
Facebook’s simplicity and ease of use not only make it easy for small businesses and startups to get started. At the same time, it also creates favorable conditions for managing and updating daily information of the store.
Promote products quickly and effectively
Business units can use Facebook advertising functions and the Facebook community to promote products to a large number of target customers. Furthermore, Facebook provides many tools to design and customize your ad pages to make them eye-catching and attract customers’ attention.
Does not cost much in selling costs
With features such as posting articles, sharing product information, and interacting with customers, it does not require any costs. Therefore, business owners can save advertising costs and optimize their business budget.
If you know how to smartly use Facebook’s free features, store owners can create an effective marketing strategy. At the same time, attract the attention of target customers without having to invest a large amount of advertising costs.
No need for complicated procedures
Unlike e-commerce sites that require complex registration, installation, and configuration procedures. Facebook is the ideal choice for store owners who want to start an online business without having to go through complicated procedures. Registering to sell online on Facebook is very simple. Just post articles and images as usual on your page without having to perform any other registration or confirmation steps.
How to make online sales popular on Facebook
Currently, on Facebook, there are the following sales forms:
Sell on Facebook through a personal profile
This is one of the simple and effective ways to sell online on Facebook for beginners. You can use your existing personal Facebook account or create a new account for business purposes. Please provide complete personal information on Facebook to build trust with customers.
Next, post the sale on your Facebook account in public mode with attractive product images and detailed descriptions so everyone can see it. You must have a large enough network of friends and interact regularly with them.
Sell on Facebook through Groups
Groups are places where people with similar interests or goals gather. This place will bring a large source of potential customers for online business on Facebook. Store owners can create private groups and then attract other users to join or sell online in common groups. They can post and advertise their products and services in the group to reach potential customers.
Sell on Facebook via Fanpage
With this form of sales, you will create a Fanpage, post products, and run ads to increase the rate of reaching target customers if necessary. The advantage of selling online on Facebook through Fanpage is to create professionalism and attract and win customers’ trust through likes, comments, shares, or interactions on the page. From there, customers will feel secure when making purchasing decisions and increase the closing rate to increase sales for businesses.
Sell on Marketplace
Marketplace is one of the business tools on Facebook that is highly effective although not yet popular. To sell, you just need to post products for sale on the Marketplace with attractive content, neat images, and reasonable prices to stimulate customers’ shopping needs.
Then, your products will appear on Marketplace for users with needs and search behavior. Products on the Marketplace are often clearly divided by type to help customers easily search.
Sell on Facebook via Livestream
Livestream is an effective form of sales chosen by business units. Customers can view products and close orders right on the livestream. If your Facebook account has a high number of followers and good interaction, you can livestream sales right on your account or Fanpage. This will help you reach your target audience directly and increase your chances of conversion.
How to sell online on Facebook for beginners
If you want to do online business on Facebook effectively, you need to understand the following steps:
Identify target customers
This is an important step in selling online on Facebook. By researching and analyzing the characteristics, behaviors, and preferences of your target audience, you can create effective marketing strategies and interact directly with your target audience.
The experience of selling online on Facebook is to target customers of the same age group. This will help you easily understand the psychology and needs of your target audience. From there you can create suitable content and products to attract attention and create positive interactions on this social networking platform.
Choose the appropriate Facebook sales form
To sell online on Facebook effectively, you need to identify the right target customers and need to choose the appropriate business form. Each form has its advantages and is suitable for business goals and specific customers. You need to consider and evaluate carefully to choose the method that best suits your product and how to reach customers.
Choose business products suitable for capital
For those new to selling online on Facebook, you should choose products that are familiar, easy to sell, and have low investment capital such as clothes, school supplies, snacks, etc. These products often have An initial investment value that is not too large, helping to minimize risks for beginners.
At the same time, paying attention to market trends is an important factor. Taking the opportunity to sell trending products can help you generate profits quickly and attract customers’ attention.
Create attractive posts and eye-catching images
One of the important elements of selling online on Facebook is creating attractive, creative posts with eye-catching product images and videos. When creating content, don’t focus too much on promoting your product, but instead provide useful and interesting information. Ensure that the images on your profile page, profile picture, and cover photo all meet Facebook’s standard sizes for viewer convenience.
Set product prices suitable for target customers
In the process of selling online on Facebook, you need to know how to price products appropriately to attract and retain customers. One of the basic rules is to determine the appropriate price based on available capital and the needs of the target audience.
Keeping product prices at a reasonable level will increase the likelihood of closing orders and attracting their interest. This way, you can create appeal for your product without putting a financial burden on your customers.
Choose a reputable delivery unit
When selling online on Facebook, choosing a reputable delivery unit is one of the important factors to ensure your products are delivered to customers quickly. To do that, you need to research the market to find reliable delivery units.
Furthermore, you need to consider the costs and services that delivery units provide. Compare the service fees and incentives each offer including delivery times, customer support, reliability, and security.
The flexibility and coverage of the delivery unit is also something to consider. Choose a unit that can serve a wide range of customers and is flexible with multiple delivery options, and make sure they can serve the area where you want to deliver.
Promote products to many people
If you want more people to know your products and brand, run ads. Introducing your products on Fanpage or related groups through creating attractive content to stimulate interaction and sharing from the community.
In addition, you can run ads on Facebook to promote product promotion to target customers. Partner with community influencers to reach a large audience. Or organize minigames, events, or promotions to stimulate interaction and sharing from customers,…
Track and manage sales
In the beginning, when there is not much business activity, business units or beginners can manage it easily. However, as business activities develop and the number of orders increases, businesses should think about using professional sales management software to save time and avoid errors.
At this point, you have grasped how to sell online on Facebook for beginners effectively. Hopefully, this information will help you understand the business process and accumulate more experience to start a successful business.
Please see more:
- The importance of Facebook Ads conversion rate
- What elements does Marketing Automation include
- 10 How to optimize Google Ads advertising increase ROI in 2024
Frequently asked questions
Most people when starting an online business sell through personal Facebook, but this method makes it difficult to reach new customers. To reach many new target customers, businesses have promoted sales activities on Fanpage or Groups. However, selling online on Fanpage is suitable for large-volume business units because management and advertising costs are quite high. As for small sellers who do not have much advertising costs, sales groups will be an appropriate choice.
Although doing business online on Facebook brings many benefits, there are still some problems such as:
If you sell on your page, it will be difficult to reach customers. Selling on Fanpage requires investing in advertising to gain reach and takes time to build a reputation. Posting sales posts on the Group may not be approved and you need to improve your content writing skills.
With selling on Marketplace, the ability to reach customers is low because not many people can use this feature. Selling by livestream requires building attractive script content, good incentives, and knowing how to manage orders.
